154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside‪)‬ The Marketing Millennials

How much time do creatives actually spend creating?
 
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
 
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured. 
 
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
 
0:00 Intro
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
 
Follow Amrita:
 
LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca
 
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com