28 min
158: Why Marketing Playbooks Can Be a Trap w/ Alessandra Colaci B2B Made Simple: A B2B Marketing Podcast
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- Marketing
Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.
Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.
28 min