160 - How Marketing and Sales Can Work Together, with Leslie Venetz The Marketing Millennials

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.
 
She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy. 
 
Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment. 
 
And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
 
0:00 Background
1:49 Embracing a Sales-Led Approach
3:18 Outbound vs. Inbound Sales
13:57 Marketing Success
19:30 Improving Efficiency
32:50 A Hill to Die On
 
Follow Leslie:
 
LinkedIn: https://www.linkedin.com/in/leslievenetz/
 
Follow Daniel:
 
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com