47 min
[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnything LEADING BRANDS — Wavebreak Podcast
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- Marketing
Today’s guest is an expert when it comes to building and scaling ecommerce brands.
In this episode I’m joined by Michael Epstein, CMO of AutoAnything.
AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.
They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.
Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.
We talk about how they did it, including the organization changes made to the over 150 employee company.
As of late, they’ve been acquiring and building other brands.
And it all starts with culture.
Listen to this episode for secrets to growing strong, well-cultured brands.
Today’s guest is an expert when it comes to building and scaling ecommerce brands.
In this episode I’m joined by Michael Epstein, CMO of AutoAnything.
AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.
They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.
Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.
We talk about how they did it, including the organization changes made to the over 150 employee company.
As of late, they’ve been acquiring and building other brands.
And it all starts with culture.
Listen to this episode for secrets to growing strong, well-cultured brands.
47 min