LEADING BRANDS® — Wavebreak Podcast Dylan Kelley

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.

Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.

You can't control:
- Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
- Impact on ad spend/CAC from the 2024 Election
- Consumer spending and confidence
So, what can you control? What should you focus on? That's what we cover in today's episode.

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.

Chris Hunter is the co-founder of Koia and Four Loko.

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.