DTC Podcast DTC Newsletter and Podcast

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Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.



Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing



Takeaways

Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.

Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.

Define success metrics and goals before Prime Day to ensure a profitable outcome.

Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.

Amazon's logistical prowess gives them a competitive advantage in the marketplace.

Investing in Amazon stock has been a profitable venture.



Timestamps:

00:00 - Introduction to Amazon Prime Day Strategies

02:00 - Leveraging High-Intent Traffic and Setting Profit Targets

07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion

12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics

16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers

21:30 - Closing Remarks and Additional Resources



Hashtags:

#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing



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Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space.

We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of inventory in boosting profitability.



Here’s what we'll dive into:

The crucial link between inventory management and business growth.

How Finale Inventory's solutions have led to massive revenue increases for their clients.

Tips for integrating robust inventory systems into your business framework across DTC, Amazon and Retail, plus why ERPs aren't for everyone!



Work with Finale Inventory: https://finaleinventory.com



Connect with Pauline Shiu https://www.linkedin.com/in/paulineshiu



Topics Discussed:

Inventory Management, E-commerce Efficiency, Scalability Solutions, Business Growth Strategies, Operational Efficiency, Stock Management, E-commerce Tools, SaaS Solutions for Inventory, Warehouse Efficiency, Supply Chain Optimization, Amazon FBA Management



Timestamps:

00:00 - Introduction to the episode and guest Pauline Shiu

02:00 - Challenges in e-commerce inventory management

04:10 - How Finale Inventory helps businesses streamline inventory

06:20 - The impact of accurate inventory management on e-commerce growth

08:30 - Key features of Finale Inventory and its integration capabilities

10:50 - The importance of real-time data in inventory management

13:00 - Discussion on ERP vs. IMS and choosing the right system for your business

15:40 - Future trends in e-commerce and inventory management

18:15 - How businesses can prepare for Q4 sales and inventory demands

20:30 - Closing thoughts and how to connect with Finale Inventory



Hashtags:

#ECommerceTips

#InventoryManagement

#FinaleInventory

#DTCpodcast

#BusinessGrowth



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Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years..



Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center.



Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride.



Listen and you'll get Breanna's insights on:



Support as a Sales Channel for upselling and cross selling

How to harness support data and interactions to fuel effective marketing and product development

as well as how and why you should be integrating your support with your customer retention and loyalty programs



Topics Covered

Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic



Timestamps

00:00​​​​​ - Introduction

02:10 - Leveraging Partnerships for Innovation

05:00 - The Importance of Custom Solutions

08:30 - Expanding Internationally: Challenges and Opportunities

11:45 - Building Community Through Brand Narrative

14:50 - Aligning Brand Tone Across Touchpoints

18:15 - Surprise and Delight: Creating Memorable Experiences

21:30 - Innovating at Trade Shows: The True Classic Approach

24:55 - Connecting with Customers on a Global Scale

28:20 - Overcoming Challenges as a CX Leader

31:40 - Conclusion & Future Endeavors



Hashtags:

#CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership



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Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.



Recognize any of these Ls in your Google Ads accounts?



Maybe work with Pilothouse: ⁠https://pilothouse.co⁠



Topics Discussed:

Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.



Timestamps:

0:00 - Introduction

2:00 - The Misuse of Branded Search in Google Ads

4:10 - Importance of Split Testing in Google Campaigns

6:50 - Performance Max vs. Standard Shopping: What Works Best?

9:20 - Using Awareness Keywords for Better Conversion

13:20 - How to Save on Branded Searches and Optimize Spend

18:30 - Crafting Effective Google Ads with Education-First Content

22:00 - Branded Search: When to Spend and When to Save

27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work



Hashtags:

#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse



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Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal.



Work with Tatari: https://www.tatari.tv/



BYLT Basics: ​​https://byltbasics.com/



Key Episode Points:

Strategic Celebrity Endorsements: Learn about "The Gronk Effect" and how BYLT uses well-known personalities to target specific customer segments.

Data-Driven Targeting: Insights into how BYLT iteratively determined that football audiences were ideal for their campaigns, enhancing the effectiveness of their TV ads.

Airbnb’s Influence: How lessons from Airbnb's targeted advertising strategies influenced BYLT’s approach to demographic targeting with TV ads.

Creative Strategy and Execution: Exploring how creative content tailored for TV can drive direct response and support digital marketing channels for a cohesive brand experience.



This episode is a must-listen for marketers and business leaders seeking to leverage TV advertising for not only brand awareness but also for driving tangible business results. Tune in to learn how integrating traditional advertising channels with modern analytics and targeting strategies can elevate your brand’s market presence and profitability.



Schedule a Demo with Tatari



Timestamps:

00:00 - Introduction

02:00 - How Built leverages TV advertising for brand growth

04:20 - Key performance indicators (KPIs) for TV ad campaigns

06:30 - Utilizing ambassadors and creative strategies in ads

08:50 - The role of data and technology in optimizing TV ads

11:10 - Challenges and solutions in TV advertising for DTC brands

13:40 - Future trends and advice for brands considering TV ads



Hashtags:

#TVAdvertising #DTCMarketing #BrandGrowth #MarketingStrategies #DigitalMarketing #Tatari #BuiltApparel #AdvertisingTips #MarketingPodcast #Ecommerce



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Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-first brand.



Join the gang! https://Dadgang.co



Why Tune In?

Community Building: Learn how Dad Gang leverages social media to foster a community of dads.

Quality Over Quantity: Insight into why focusing on one great product can be more effective than diversifying prematurely.

Marketing Strategies: Discover the organic and paid strategies that propel the brand’s growth.



Timestamps:

00:00 - Introduction

02:15 - Starting Dad Gang: From Idea to First Products

04:30 - The Role of Community in Brand Building

06:50 - Product Development: Listening to the Dad Gang Community

09:10 - Celebrity Endorsements and Their Impact

11:20 - Future Plans for Dad Gang and Community Initiatives

13:40 - Advice for Entrepreneurs: Building Community and Brand Identity



Hashtags:

#DadGang

#Fatherhood

#DTCMarketing

#Entrepreneurship

#BrandBuilding



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