167: Buyer First by Carole Mahoney of Unbound Growth - Book Review Conversations with Women in Sales

Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success. 
00:00 Introduction and Guest Background
00:59 Carol's Journey and Book Contribution
02:48 The Impact of 'Buyer First' on Salespeople
04:57 The Concept of Collaborative Selling
09:20 The Importance of Mindset in Sales
10:56 Overcoming Non-Supportive Beliefs
17:49 Personal Growth Through Writing 'Buyer First'
19:39 Dealing with Bad Sales Days and Final Thoughts
 
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Order BuyerFirst on Amazon or here: https://carolemahoney.com/books/buyerfirstbook/