Conversations with Women in Sales

Lori Richardson
  • 4.9 (74)
  • CAREERS
  • UPDATED WEEKLY
Conversations with Women in Sales

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

  1. MAY 7

    202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva

    Erica has helped build a global team at Workiva where everyone has a "me vs. me" mentality - working to improve ourlseves, not a competitive "me versus you" attitude. How can you get better? How can you deliver the best to your clients and internal consitutents.  Erica was named "Manager of the Year" and she says it is because of her incredible team.  We talked about holding people accountable - such an important issue for leaders to demonstrate.  I love when Erica discusses what she looks for in top sellers (17 min in)  Erica has people on her team from Amsterdam all the way to the West Coast of the U.S. She spent time at Morgan Stanley in Institutional Wealth Services, a few years at Direxion, and has now been at Workiva for 4+ years.  More about Erica: https://www.linkedin.com/in/ericaettore/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    25 min

  2. APR 30

    201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices

    Amber Hayes is currently Director of Sales at a Toronto company called Voices, which is the #1 marketplace for voice-over. We had a great conversation about how you need to pivot and embrace change within your company so that it doesn't outgrow you.  She started at Voices as a Project Administrator, and listen to the episode to learn more about her move to sales, and now sales leadership. Amber is in her 11th year at Voices - unusually long tenure so we know good things are happening there! Amber says,  "We're in a really fast-paced industry and it's changing all the time. This company has had a refresh in our approach, I would say every year to every other year. It's never been stagnant. When I signed on. What was important to me is that the leadership wanted us to continue to be like a head competitor in the industry. And to do that, you need to pivot, you need to try new things, you need to change things up. And you do tend to cycle through leadership because the company can outgrow you if it's growing at a fast pace. And I think people miss that a lot, but I got firsthand exposure to it. So I was seeing some of our leaders that were great where we were at. They were doing an amazing job. But for the next steps we needed to go to, they weren't elevating as quickly as the company maybe needed them to. So you saw people kind of cycle through leadership at this company as the company outgrew certain, maybe certain people in certain roles, or maybe people wanted to step away from where the company was going." More about Amber here. More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    27 min

  3. MAR 26

    200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host

    The time has come where we hit 200 episodes and it was a pleasure to have on good friend and "Sales Energizer" Alice Heiman. Alice also hosts a great podcast called Sales Talk for CEOs.  We need to keep talking about more women in sales and sales leadership since we still have huge opportunities for more women in sales and sales leadership.  Alice and Lori talk about the last ten years of effort to help create inclusive B2B sales teams, what has changed, and what we still need to do.  We remember Barbara Giamanco who started the podcast back in 2018. Her early episodes are really great and we encourage others to listen to them.  Thanks to all those listeners who have helped it be an award-winning podcast! More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    28 min

  4. MAR 19

    199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas

    Cynthia Cross was all set for a career in accounting when she went to college. A wise professor suggested she would not like that major and encouraged her to do something else where she could utilize her social skills and outgoing personality more. Upon graduation she moved to Wichita, Kansas and met a sales manager who encouraged her to get into a sales role.  Cynthia says the throughline in her entire career has been who she knows, not what she knows. Good question for the audience - how are you building your network? Do you work at it every day or week?  Most of us haven't been with one employer for more than a few years - Cynthia has now been at Cox Communication for over 17 years. Listen to her story and about her love of sales.  But we both agree - sales isn't for everyone - is it for you?  More about Cynthia: https://www.linkedin.com/in/cynthia-cross/   More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    23 min

  5. MAR 5

    198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished

    Katie McDonald was in sales previously. Now she coaches women in self-care because of so many of us who have gotten burned out or just put ourselves last. Hear some of Katie's suggestions for your crazy busy life. She talks about "ME management"  It's all about self-care strategies because the fact is most of us are running on fumes and we're borrowing future energy to get through today. Katie wants to disrupt that. When we think about what we're able to create in a compromised state she wants to leverage the wellbeing that we can create through our habits. Katie also says that to create sustainable change and also have a legacy, leave a legacy behind that's intentional and come from a place of nourishment and restoration instead of deprivation and denial is the goal.  More about Katie: https://www.linkedin.com/in/bnourished/ https://bnourished.com/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    34 min

  6. FEB 26

    197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley

    Sarah Kiley has had a sales caree where she's risen through the ranks.  She's built a reputation for aligning people, processes, and technology to deliver measurable outcomes. Whether it’s launching new products, driving cross-functional collaboration, or spearheading strategic initiatives, she has focused on creating value for customers, partners, and stakeholders alike. More about Sarah: https://www.linkedin.com/in/sarahkiley/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    29 min

  7. FEB 19

    196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush

    Samantha Craig wanted to be a teacher. She got through school but then had a hard time finding a job. She knew she loved to travel so she wondered if she could travel somewhere and teach.  Sam ended up teaching for a year in South Korea.  She came back to her home state of Massachusetts and realized she wanted to teach somewhere else so set off for Washington, DC.  At some point Sam considered a job "until she got her teaching job" in an office. But not just any office. Sam said that if she had to work in an office, it should be an amazing one.  She was interviewed in an amazing office and the hiring manager saw something in Sam for a sales role. This changed her life. Shoutout to Sarah Carcone!  Listen as Samantha talks about her rise into leadership and what it takes to be successful.  More about Samantha: https://www.linkedin.com/in/spierce1220/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    25 min

  8. FEB 13

    195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft

    Kayla Burke is an Enterprise Sales Specialist at Microsoft and Founder of "The Tech Level" helping others to get a tech sales role.  When Kayla graduated from college she became a business analyst but found that it didn't bring her much joy in her job. A random person told her about sales hiring going on at IBM and she ended up becoming a Business Development Manager - and has loved technology sales ever since.  In addition to being an Enterprise Sales Specialist at Microsoft, Kayla launched a program to help get more folks into tech sales roles and has had great success at it.  Kayla Burke: https://www.thetechlevel.com/ Kayla Burke LinkedIn: https://www.linkedin.com/in/burkekayla/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    26 min
See All (203)

4.9
out of 5
74 Ratings

About

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

Information

  • Creator
    Lori Richardson
  • Years Active
    2018 - 2025
  • Episodes
    203
  • Rating
    Clean
  • Copyright
    © (c) 2018 -2023 Lori Richardson. All Rights Reserved.
  • Show Website
    Conversations with Women in Sales

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