264 episodes

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.
I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over a 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take, so if you want the brutal truth about sales and selling, you have found the right place.

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople‪.‬ The B2B Revenue Network

    • Business
    • 4.8 • 1.1K Ratings

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.
I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over a 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take, so if you want the brutal truth about sales and selling, you have found the right place.

    EVERYONE TALKS ABOUT IT - BUT FEW UNDERSTAND WHAT IT MEANS IN B2B SALES

    EVERYONE TALKS ABOUT IT - BUT FEW UNDERSTAND WHAT IT MEANS IN B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 37 min
    HOW TO FIND THE WHY BEHIND THE WHY THEY WILL BUY IN B2B SALES

    HOW TO FIND THE WHY BEHIND THE WHY THEY WILL BUY IN B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 38 min
    WHY WE ALL NEED THIS SKILL BEFORE IT IS TOO LATE

    WHY WE ALL NEED THIS SKILL BEFORE IT IS TOO LATE

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 34 min
    HOW A MASTER SALESPERSON PROSPECTS IN B2B SALES AND SELLING

    HOW A MASTER SALESPERSON PROSPECTS IN B2B SALES AND SELLING

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 40 min
    SHOULD I GO DEEP OR BROAD TO BECOME GREAT AT B2B SALES

    SHOULD I GO DEEP OR BROAD TO BECOME GREAT AT B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 38 min
    THE SECRETS TO GETTING THE TECHNICAL SALE IN ENTERPRISE B2B SALES

    THE SECRETS TO GETTING THE TECHNICAL SALE IN ENTERPRISE B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 48 min

Customer Reviews

4.8 out of 5
1.1K Ratings

1.1K Ratings

Templelistener ,

Great Improvement of the 2 Way Street

My initial review was not great. Because I did not feel Brian allowed guests enough personal promotion on their side. It was 1 way.

This has changed. Now 5 stars. Brian is offering this and a great show. Thanks for improving your show.

Kerry Kudulaiti ,

Might be better suited for junior

Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

Blakley623 ,

Bryan is an amazing sales instructor

Bryan is an absolute expert when it comes to anything sales. I hit a plateau in sales, and couldn’t break through my own sales ceiling. Kind of like some other people that wrote amazing reviews for Bryan, I found The Brutal Truth by accident. From listening to his expertise and implementing the lessons he has taught, I have already had progress and landed 2 more really good B2B clients within the last week. The Brutal Truth is an amazing podcast and everyone who is in sales should be listening to Bryan and his guests.

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