Denise Shull is a performance coach who uses neuroeconomics and modern psychoanalysis in her work with hedge funds and professional athletes. She is also the founder of The ReThink Group. Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions. She is the author of Market Mind Games which explains how Wall Street traders act out Freudian transferences in reaction to market moves. She leverages her background in neuroscience and modern psychoanalysis to solve the mental mysteries of successful investing, trading, competing, and leading teams. She is known for her uncanny effectiveness in resolving mental blocks and decision conundrums.
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