29 min
Category Discovery and Category Design (Positioning) with Mark Organ How We Solve
-
- Management
To Mark, the term” category creation” is often mislabeled. He would rather refer to it as category discovery, in the same way, that archaeologists discover ancient cities and relics, he and his team at Influitive discover categories and trends. Mark first finds a group of people that he thinks will become powerful and numerous because of important trends that are happening in technology and society.
To Mark, the term” category creation” is often mislabeled. He would rather refer to it as category discovery, in the same way, that archaeologists discover ancient cities and relics, he and his team at Influitive discover categories and trends. Mark first finds a group of people that he thinks will become powerful and numerous because of important trends that are happening in technology and society.
29 min