10 episodes

How We Solve is a podcast dedicated to helping you solve your toughest business problems. From issues with growing your SaaS or e-commerce brand to developing your organizational culture, we’ve got the tools, resources, and insights from industry experts. No fluff. Just step-by-step playbooks to help you dominate your market and crush the competition.

In each episode, we interview industry experts who have been there and done that.

The podcast features topics such as: lead generation, company culture, distributed teams, SEO, inbound marketing, visitor engagement strategy, and multilingual customer experience teams.

We provide our listeners with tried-and-tested solutions that work.

How We Solve How We Solve

    • Business

How We Solve is a podcast dedicated to helping you solve your toughest business problems. From issues with growing your SaaS or e-commerce brand to developing your organizational culture, we’ve got the tools, resources, and insights from industry experts. No fluff. Just step-by-step playbooks to help you dominate your market and crush the competition.

In each episode, we interview industry experts who have been there and done that.

The podcast features topics such as: lead generation, company culture, distributed teams, SEO, inbound marketing, visitor engagement strategy, and multilingual customer experience teams.

We provide our listeners with tried-and-tested solutions that work.

    9. The Ultimate Guide to Acquiring & Managing a Remote Team w/ Joshua Chin

    9. The Ultimate Guide to Acquiring & Managing a Remote Team w/ Joshua Chin

    As your business begins to scale, managing and acquiring remote teams can become increasingly difficult.
    Joshua Chin knows — his company, Chronos Agency, grew from a side hustle to 60 employees in 2 years, spread across multiple countries.
    He came on the How We Solve podcast to discuss what he’s learned about acquiring, growing, & managing a high-performing remote team.
    About the guest:
    Josh is the founder of Chronos Agency, a leading e-commerce marketing agency comprised of a team of 50. They are responsible for generating multiple 8-figures in trackable e-commerce revenue for clients. The agency specializes in scaling with high-growth e-commerce brands utilizing email, SMS, and conversational marketing.
    What we talked about:
    Problem A: Hiring a scaling team within a remote environment Talent acquisition in a remote environment is similar to digital marketing. 1: Narrow your search 2: Tailor your acquisition process to your culture 3: Filter candidates Problem B: Managing a team in a remote environment 1: Manage KPIs when hiring a remote team 2: Have a system + tools to track KPIs 3: Physical meetups The resource we mentioned during the podcast:
    Rework, from the team at Basecamp This interview is part of the How We Solve podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 30 min
    8. How Entrepreneurs Can Start Pricing for Value w/ Paul Klein

    8. How Entrepreneurs Can Start Pricing for Value w/ Paul Klein

    If you’re an entrepreneur, there’s no doubt you’ve struggled with pricing: How do you ensure you’re charging the best rate for your services and offerings, without leaving money on the table?
    On this episode, we invited Paul Klein to explain positioning and pricing for entrepreneurs. 
    He’s a positioning expert, entrepreneur, and business consultant. He also hosts his own podcast — Pricing is Positioning.
    What we talked about:
    Paul’s backstory The problem: ‘Most people undervalue their expertise’ Step 1: Identify which type of service business you want to be Step 2: Price on value Step 3: Control the comparison Step 4: Anchor high Pricing on value will set you apart from people who are selling from their own wallets.  Check out these resources we mentioned during the podcast:
    Jonathan Stark  Implementing Value Pricing: A Radical Business Model for Professional Firms, by Ronald J. Baker  Pricing Creativity, by Blair Enns Pricing is Positioning podcast This interview is part of the How We Solve podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 29 min
    7. 5 Steps to Positioning Your Product w/ April Dunford

    7. 5 Steps to Positioning Your Product w/ April Dunford

    Most of us know that positioning is the foundation of marketing. But actually doing positioning? That’s a harder task.
    April Dunford joined us on the How We Solve podcast to discuss her 5-step process for helping brand position so customers are rushing to buy your product.
    April is the Founder of Ambient Strategy and author of Obviously Awesome.
    What we talked about:
    Problem: Positioning is foundational. But how do you actually do positioning? Market category Competitive alternatives Unique features Value that you can deliver to customers Which customers are you trying to sell to The 5 steps of positioning: Step 1: Make the right comparison Step 2: Ask, ‘How do those features add value for my customers?’ Step 3: Understand why your best customers care so much about those features Step 4: Find your market, & position your product within that context Step 5: Test Check out these resources we mentioned during the podcast:
    Positioning: The Battle for Your Mind — by Al Ries & Jack Trout The Four Steps to the Epiphany — by Steve Blank The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done — by Chris Spiek & Bob Moesta Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It — by April Dunford This interview is part of the How We Solve podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 32 min
    6. How Startups Can Create a Customer-Centric Product w/ Romain Lapeyre

    6. How Startups Can Create a Customer-Centric Product w/ Romain Lapeyre

    At Gorgias, Co-founder and CEO, Romain Lapeyre, is focused on building 1 solution — the exact solution his customers want. 
    He came on the How We Solve podcast to explain his 3-step process to creating the exact solution to the exact problem your customers have.
    What we talked about:
    Romain’s backstory Gorgias 2.0 The challenge: Building the exact solution your customers are seeking How do we listen to our customers at scale? Step 1: Collect & measure data For Gorgias, they use these inputs to collect data  Step 2: Classify feedback  Step 3: Build according to what was requested Romains 60-40 approach How do you know what measurements to use? Stay away from vanity metrics Establish a few North Stars metrics A few resources Romain suggested:
    The Lean Startup — a must-read book for any startup Personal MBA — Romain said this book is worth his entire MBA  Higher Output Management — by Andrew S. Grove, former Intel CEO This interview is part of the How We Solve podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 21 min
    5: 2 Ways to Face (& Beat) Disruption w/ Rishi Sharma

    5: 2 Ways to Face (& Beat) Disruption w/ Rishi Sharma

    Companies who focus on the “what” and the “how” are seconds away from being disrupted. It’s not what and how that matter. It’s “why” and “who.”
    On this episode of the How We Solve podcast, founder Rishi Sharma joined us to share his 2 ways he ensures he’s the disruptor, and not the disrupted.
    Rishi is the founder of several companies, and most recently he founded Mallama — an all-natural skincare company devoted to sustainability. Rishi was also formerly the Head of Product at his family’s company, Q-See.  
    What we talked about:
    Mallama’s backstory/why Rishi started Mallamma How to combine social impact with your business/ Advocating for social impact with your business Why not enough companies are prepared for disruption Focusing on the why & who, not the how & the what Speaking to your audience A few resources Rishi says to check out:
    Books Principles by Ray Dalio Influenced by RObert Cialdini Think Simple by Ken Segall Mobile Apps: Headspace (mediation app) Fitbod (fitness routine app) This interview is part of the How We Solve podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 16 min
    4: 6 Steps to Creating a Successful Remote Work Environment w/ Shauna Moran

    4: 6 Steps to Creating a Successful Remote Work Environment w/ Shauna Moran

    Remote teams are highly productive, but can be prone to isolation and challenging to manage. 
    On this episode of How We Solve podcast, entrepreneur Shauna Moran joined us to give us 6 ways leaders can ensure a healthy and productive remote work environment.
    Shauna is the Founder of Operate Remote, a Ireland-based consultancy and coaching business focused on empowering remote and hybrid teams to work more effectively and efficiently.
    Shauna has a PhD in Innovation Management and certifications in executive coaching and emotional intelligence.
    What we talked about:
    What makes remote teams successful Making expectations clear Setting boundaries  Employees should take responsibility for themselves Setting an example Fast-tracking trust within the hiring process Creating remote-first processes Checkout these resources we mentioned during the podcast:
    Mindset by Carol Dweck The Culture Map Erin Meyer Shauna’s contact info:
    Email: info@operateremote.com Website: www.operateremote.com LinkedIn: Shauna Moran This interview is part of the How We Solve It podcast.
    To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

    • 32 min

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