How To Create a Personalized and Interactive Online Shopping Experience with Frost Li

This episode features Frost Li. Frost is a former Head of Growth at Wish, Advisor at Y combinator, and Growth Advisor to Lyft/Pinterest. After 10+ years in the e-commerce space, Frost has created the platform Social Chat as a solution for online merchants to interact with customers as if they are shopping in-store, and to provide real-time suggestions and recommendations via live chat.

Frost Recommends these Resources:

The Privacy Sandbox (Google’s tool you can see how the tracking is restricted, and their advice on how you deal with it)

Social Chat