58 min
17: Making Inclusive Product Design Real How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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- Management
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Mandy Bhullar (Lululemon) and Ada Lopez (Lenovo) to talk about bringing an inclusive lens on product design. When designing a product, inclusivity should be taken into consideration at the very beginning - when looking at data and conducting research, when planning and structuring, and when finding a diverse team to work on the product.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
01:41 Diversifying inclusive product design
11:02 What inclusive product design?
16:09 The curiosity and investigating the ways in which diverse users might experience technologies differently
18:43 Inclusive thinking is everyone’s responsibility
19:51 There’s always opportunities to add inclusion
21:21 A lot of the technological advances were designed with inclusion
22:41 Think who is not benefiting from a product and build for them
28:00 Data research tools: survey, screener, and asking the right questions
31:21 Having a diverse team helps in designing inclusively
35:10 Adaptive gaming controllers are fun inclusive designs
39:20 Build awareness around who to include or exclude
45:18 Collect different inclusive information in repository for future reference
47:35 Constantly search within the context of your product
50:35 “Develop products with inclusive design and accessibility from the beginning.” - Ada Lopez
51:07 “Be intentional about making inclusive decisions.” - Mandy Bhullar
54:07 “Inclusion is a different way of going about product design.” - Soumeya Benghanem
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Mandy Bhullar (Lululemon) and Ada Lopez (Lenovo) to talk about bringing an inclusive lens on product design. When designing a product, inclusivity should be taken into consideration at the very beginning - when looking at data and conducting research, when planning and structuring, and when finding a diverse team to work on the product.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
01:41 Diversifying inclusive product design
11:02 What inclusive product design?
16:09 The curiosity and investigating the ways in which diverse users might experience technologies differently
18:43 Inclusive thinking is everyone’s responsibility
19:51 There’s always opportunities to add inclusion
21:21 A lot of the technological advances were designed with inclusion
22:41 Think who is not benefiting from a product and build for them
28:00 Data research tools: survey, screener, and asking the right questions
31:21 Having a diverse team helps in designing inclusively
35:10 Adaptive gaming controllers are fun inclusive designs
39:20 Build awareness around who to include or exclude
45:18 Collect different inclusive information in repository for future reference
47:35 Constantly search within the context of your product
50:35 “Develop products with inclusive design and accessibility from the beginning.” - Ada Lopez
51:07 “Be intentional about making inclusive decisions.” - Mandy Bhullar
54:07 “Inclusion is a different way of going about product design.” - Soumeya Benghanem
58 min