176 - Why Hip Hop Shapes Marketing, with Charlotte Mair The Marketing Millennials

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  
Her personal motto? Create hype, demand, and legacy. 
Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. 
Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).
0:00 Intro/Background
3:35 Approach to Marketing
6:30 Launching a Brand
11:10 What Good Looks Like
16:20 Taking Risks
22:17 Favorite Past Campaigns
30:41 A Hill to Die On
32:55 Follow Us
 
Follow Charlotte: 
Website: https://tfr.agency
LinkedIn: https://www.linkedin.com/in/charlotte-mair/
 
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. 
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com