#179 - Softcult (Mercedes Arn-Horn‪)‬ Behind the Vinyl

We were lucky enough to catch Mercedes Arn-Horn of Softcult on the same day of when they released their new hit single, One of the Pack. It's a song with a special and important meaning that Mercedes gives her honest and authentic self during the song and while talking about it  on our podcast. In the words of Mercedes, "In Softcult we pride ourselves on being femnists and advocating for equality in every shape-and-form. We are kind of bringing back riot grrl ethos to the shoegaze world." There is still an ongoing debate about who belongs where and this song spotlights that there can discomfort at times for women - even in the music community. It's an absolute jam with an incredibly paramount message beind it. If anything, this song shows that Softcult is ready for the big stage with another gem of a song. 
What catches my attention most about this band is that nothing has been handed to them. They have seen adversity and are stronger as a group because of it. It helps that Softcult is centered around twins (Mercedes & Phoenix) who share a similar vision. But, in the beginning they had a small taste of success when a major label signed them at a young age. This positive feeling only lasted for so long when they saw business side of music. After putting in countless hours and seeing a long list of their songs shot down - they made the decision to go out on their own. They now make every decision surrounding the band. The twins even go as far as doing all of the production, art work, tour scheduling, and most importantly, picking which songs get released to the public. Mercedes and Phoenix decided to bet on themselves and it worked out! 
Tate and I really enjoyed having Mercedes join us for an epic conversation. There's even a portion of the interview where we all talk about horror movies! We will release Mercedes' favorites later in the week.