8 min

17th Podcast on the difference between promotional and product ideas John Griffiths' Podcast

    • Management

John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.

John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.

8 min