John Griffiths' Podcast John Griffiths

John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.

Early Honda online experiments which showed the way advertising would break boundaries into content marketing. 20 years on I have second thoughts

With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point about a new range of Civics, a campaign pulled at the last minute.

Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with Tony Stead one of the only interviewees for 98% Pure Potato who he encountered as a young planner

dropping into Links of London in a Canadian Mall this month I was struck by how the brand had not changed from when I worked with the management team 15 years ago. So a ponder about brand consistency and invention.

IPA award winner for best use of Tech Led data - this cough predictor managed to increase sales while spending less on advertising. Take a look at the film https://www.youtube.com/watch?v=szUossECitM&list=PLPnfQnOwrhzZul3CNJSj5dZkC8m2rNa18&index=19