40 min
Expert Corner: Quantifying Brand Reputation & Using Intangible Assets to Create Change Become Famous
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- Business
How much does a brand’s reputation inform our decision making? According to my guest today, quite a lot!
Dennis Larsen is an expert on Reputation Management, with a strong focus on genuine and meaningful outcomes in business. Using the skills he’s honed while studying communications and economics, as well as practical experience with esteemed leaders in business, he’s been able to provide solution-oriented advice and strategic brand implementations through his consulting work.
In this episode, Dennis and I discuss how reputation plays an integral role in both stakeholders’ and consumers’ opinions, the impact of ‘cancel culture’ in a broader business sense, and why organizations with high visibility and public perception have a responsibility to incite change within their industries.
If all of this has piqued your interest and you’re keen to learn more, then tune in to Episode 19 of Moving Beyond Your Tribe!
Some Questions I Ask:
How did you make the move from economics and communications to now, brand reputation? (1:27)How do you measure a brand's profitability through something as intangible as reputation? (2:57)How have financial firms accounted for and quantified reputation? (5:33)What is the most immediate resolution that you’ve seen people use in order to change their reputation? (9:11)What changes have you seen in terms of communications and structural operations within a company? (10:43)What is your take on ‘cancel culture’ & Have you had experience with clients who have been on the receiving end of it? (14:43)Are you seeing leaders in business take a greater stance when it comes to political and social issues as a result of ‘cancel culture’? (16:16)Is the biggest risk you can take within your company one that surrounds internal culture and communications? (28:53)What is a life hack you have used that you can share with my listeners? (35:29)
In This Episode You Will Learn:
The connection that every brand has to reputation (3:15)Dennis’s insights on separating reputation from good will (4:33)How public perception of a company informs the decisions stakeholders will make (6:30) Why quantifiable and qualifiable reputation is equally as important (8:01)The responsibility that highly visible organizations have to create change within their industry (12:31)What the concept of ‘culture washing’ refers to (18:42)Dennis’ explanation of ‘culture mosaics’ (21:13)How reconciling brand mission and vision strengthens its overall culture (22:38)Some examples of how taking risks have paid off in business (27:34)How Covid-19 will affect reputation management from Dennis’s perspective (32:15)Dennis’s quick tips for small businesses (36:57)
Connect With Torund Bryhn:
LinkedInTwitterInstagram
Connect With Dennis Larsen:
LinkedIn‘Reputation-Inc’ - Website
Resources:
Book: ‘Shoe Dog’ Author, Phil KnightWebsite: ‘The Noun Project’ Website: ‘Slide Model’
Hosted on Acast. See acast.com/privacy for more information.
How much does a brand’s reputation inform our decision making? According to my guest today, quite a lot!
Dennis Larsen is an expert on Reputation Management, with a strong focus on genuine and meaningful outcomes in business. Using the skills he’s honed while studying communications and economics, as well as practical experience with esteemed leaders in business, he’s been able to provide solution-oriented advice and strategic brand implementations through his consulting work.
In this episode, Dennis and I discuss how reputation plays an integral role in both stakeholders’ and consumers’ opinions, the impact of ‘cancel culture’ in a broader business sense, and why organizations with high visibility and public perception have a responsibility to incite change within their industries.
If all of this has piqued your interest and you’re keen to learn more, then tune in to Episode 19 of Moving Beyond Your Tribe!
Some Questions I Ask:
How did you make the move from economics and communications to now, brand reputation? (1:27)How do you measure a brand's profitability through something as intangible as reputation? (2:57)How have financial firms accounted for and quantified reputation? (5:33)What is the most immediate resolution that you’ve seen people use in order to change their reputation? (9:11)What changes have you seen in terms of communications and structural operations within a company? (10:43)What is your take on ‘cancel culture’ & Have you had experience with clients who have been on the receiving end of it? (14:43)Are you seeing leaders in business take a greater stance when it comes to political and social issues as a result of ‘cancel culture’? (16:16)Is the biggest risk you can take within your company one that surrounds internal culture and communications? (28:53)What is a life hack you have used that you can share with my listeners? (35:29)
In This Episode You Will Learn:
The connection that every brand has to reputation (3:15)Dennis’s insights on separating reputation from good will (4:33)How public perception of a company informs the decisions stakeholders will make (6:30) Why quantifiable and qualifiable reputation is equally as important (8:01)The responsibility that highly visible organizations have to create change within their industry (12:31)What the concept of ‘culture washing’ refers to (18:42)Dennis’ explanation of ‘culture mosaics’ (21:13)How reconciling brand mission and vision strengthens its overall culture (22:38)Some examples of how taking risks have paid off in business (27:34)How Covid-19 will affect reputation management from Dennis’s perspective (32:15)Dennis’s quick tips for small businesses (36:57)
Connect With Torund Bryhn:
LinkedInTwitterInstagram
Connect With Dennis Larsen:
LinkedIn‘Reputation-Inc’ - Website
Resources:
Book: ‘Shoe Dog’ Author, Phil KnightWebsite: ‘The Noun Project’ Website: ‘Slide Model’
Hosted on Acast. See acast.com/privacy for more information.
40 min