We could call it customer experience. Or we could call it love.
How should our customer-centricity change when we want to win digital customers?
In this episode, I interview Howard Tiersky , CEO at FROM, The Digital Transformation Agency and author of Winning Digital Customers , about emphasizing customer experience during digital transformation.
Howard and I also talked about:
What the three key elements of customer experience are
Why you need an ambitious vision for digital transformation
How to love your customers — and earn their love
What the role of values are in digital branding
How to temper the pace of change with customer-centricity
Check out these resources we mentioned:
Howard Tiersky on LinkedIn
Winning Digital Customers
FROM, The Digital Transformation Agency
Bulk Reef Supply
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