197 How to Add An Additional Million in Revenue To Your Practice The Delivering WOW Dental Podcast

What's up, everyone? It's Anissa Holmes here with a new episode of the Delivering WOW Dental Podcast. And today we're talking about how you can add an additional million dollars of revenue to your practice this year. I'm so excited about this. We have been over the last few months working with doctors as we are in the beginning of a new year, looking at how we can create this Circle of Focus. And as we're going into these meetings, I am sharing, okay, let me go ahead and say this. You have probably heard me say in my practice that I've been able to double profits in my practice. I've been able to double revenue in my practice and it may sound like a marketing thing, but actually, I'm going to show you exactly how you can do the same thing too. And so that's what we're going to actually be doing within this call.
And so, as we're creating our Circle of Focus calls, what we're doing is we are creating opportunities to look at what was done last year and to decide what was most profitable? What were our bottlenecks? What is it that we need to focus on in terms of additional services training for our team? And now as a result of it, guess what happens? The doctors are able to say, "Oh my gosh, I see that I don't have to be overwhelmed. I don't have to be stressed out if we just focus on this one thing and this other thing, this particular quarter, then all of a sudden, Oh my gosh, the compound effect of that for Q2 Q3, Q4 and the compound, that effect for the year is going to be exponential."
And so I wanted to take you a little bit behind the scenes of what we're actually doing in these calls and share how this can again make a huge difference. Now I've been in practice for over 20 years and over the last few years, we've actually doubled our profits multiple times. And it's actually as many of you guys know not very uncommon to increase profits if you have a startup practice. But if you have a seasoned practice, that's not quite as easy.
So what we're going to be talking about is a sneak preview of the process, okay? So the first thing again is that we're going to be looking back at the previous year and we want to make sure that we're working out the opportunity gaps that could have a massive impact on your practice. For example, if you look at even X-rays a lot of times we're thinking, "Well, we're too busy to take X-rays." But the thing about it is that as we start focusing on providing the best patient care, the question is when we are having our patients coming in if we're not doing X-rays, are we missing out on seeing if there's pathology or are we seeing if there are infections that are going on or are we missing that? Are we seeing if there are issues with cavities on second molars because of impacted third molars?
A lot of times we don't understand that these things are really, really important. And so we say, "Well, you know what?" Or we say that we're too busy, we don't have enough time. Again, not really focusing on the best patient care, but from a profitability standpoint, if we're able to focus on even things like X-rays then now what happens is that we can easily add an additional 50,000 revenue into our practice for the year. Or they've been many examples when I've asked the question of, "Do you truly believe that a sealant can prevent a cavity?" And the doctor will say yes and I'll say, "Well, I certainly believe it. I have sealants on my teeth now. I'm an adult. Why is it that we're not talking about sealants to our patients?"
And it always boils down to, "Well, the insurance is not going to cover it." And the real issue is that our team doesn't want to be an objection block because they've presented sealants before and because insurance doesn't cover it and patients say it's okay, they stopped presenting it. And so if we started looking at how can we focus on training our teams for verbal skills so perhaps putting out there, there is something that we can do to prevent cavities. Would you like to le