This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
209 How to Analyze Your Team and Get What You Really Want
Hi everyone and welcome to The Delivering WOW Dental Podcast. I'm your host, Dr. Anissa Holmes. And today, we're talking about how to effectively analyze your team and get what you really want out of your practice. This podcast really was inspired by a doctor who posted inside of our Dentalbiz Chiks Facebook group that she had a team member that came to her and said that she was offered more money in another practice and if the doctor would match it and would give her an increase in her salary. The doctor thought about it and the doctor said, okay yes, we'll go ahead and match it. And on Monday, the team member didn't show up for work. And so I don't know how many of you have been in this situation where you have had something similar happen to you. But I actually want to talk to you today about the analysis of team members and really looking at how do we build and scale that multimillion-dollar practice and what sort of team is it going to take to get there?
And how do we analyze a current team to see if they are at the point where they have the capacity to support us in building our practices? Do they want to be there? Have we been clear with them on what we want? And so I want to take this time to really focus on really analyzing our team, because oftentimes what we discover when we have team members who leave, is that we will actually go through this process of frustration. Why? Because we have to now look at getting another team member. But what I often hear is after the fact, it was the biggest blessing because the person that came after them was the best person that they have ever had in that position. And so I actually want us to start looking at, and I'm going to give you a process today, to actually evaluate your team because perhaps the team that got you here is not the team that's going to get you there.
And so I want to talk to you about how we build that team that's going to get us to that next level of growth. Being able to grow, scale, and serve more patients. Being able to grow in a way that you don't have anxiety, that you're able to be really happy, doing more dentistry that you love, and earning way more money so that you can support your team, so that you can support taking them on trips, giving them those benefits, being able to purchase equipment cash, being able to have way more money to put into your retirement account, your investment accounts, being able to take care of your family and take amazing vacations without apologies. And so, as we start looking at our team, what I want you to start doing is to really ask yourself three specific questions, right? And the first question is, does your team, and I want you to do this, take a sheet of paper out and write down each team member's name and ask yourself these questions.
Number one, does this particular team member understand what you are having them there for? Does the team member understand their role? Does your team member understand how to be the most effective in their job? Does your team member understand what the deliverables are, and what guarantees that they're being successful in their role? Have we been clear? And one of the biggest things that I see oftentimes is, because we are so busy that we don't have the ability to train our team, or we don't have the skill set in the knowledge of how to be able to have our team to be able to step into being the highest performers within their role. Oftentimes what happens is that our team members really are not clear on what they are supposed to do. And so I really want you to ask yourself that question is, does your team member understand their role, right?
Do they get what they're there for? Have we been clear about what they're supposed to do? What are their measurables? What are their deliverables? If they are a treatment coordinator, do they understand that X percentage of patients that come in, that they're talking to about scheduling treatment, we want to have actually scheduled, or ar
208 How to Build Leverage Through Associates
Hi everyone and welcome to another episode of The Delivering WOW Dental Podcast. I'm your host, Dr. Anissa Holmes and today I actually want to talk to you about something that is pretty dear to my heart, and it really is all about building leverage in your business through associates. Now, I know some of you who are listening to me right now, you perhaps have associates in your practice. Some people who are listening, you might be thinking, "Well, is now a good time to bring in an associate or what's the benefit of having an associate?"
And so I actually wanted to talk to you to address this because what's been really valuable, instrumental and transformational and allowing me to grow my business, my dental practice allowing me to be able to earn a significant amount of income, grow my wealth, and honestly be able to serve our patients at a much higher level has been by bringing in associates.
Now, some people bring in associates and their thought process is, "Well, I can now bring in associates and I can do more high-value procedures," which is really, really great. But I actually want to challenge you to actually think a lot bigger than that. And I remember when I hired my first business coach, one of the things that I really ask myself is, "What do I want in terms of my business? What is my business going to look like a year from now, three years from now? How am I going to be able to build the ability to have time to spend with my family If I wanted to work three days a week, how could I do that without apologies? How could it take a month off in the summer? How can I build a business that actually serves to me versus me slaving and doing all of the things in my business?"
And what's really interesting is a lot of times because we especially as women have never had an opportunity to learn how to run a business effectively. We are doing our best. We are running our business, we are at the same time managing a household, looking after our partners, taking care of our kids all of their schedules. And we actually have a very unique situation where we are really trying to manage doing all of the things. And unfortunately, what happens is oftentimes time for us comes up short. And we don't have the ability to go to that yoga class or sit down by ourself and read that book.
And so for me talking about this topic for all of you, especially for all of you who are women is really to understand that it is not only important and valuable, but it is almost like oxygen. Something that we need to really start understanding leverage, what leverage is, how we can build leverage in our businesses so that we can have the ability to collapse timeframes in terms of growing our wealth, growing our plans for our retirement. How can we have the ability to duplicate ourselves so that we can have more procedures being done and offered in our businesses so that we can serve way more people at a higher level?
How can we have the ability to have other people doing things so that we as a business owner have the benefits, the true benefits of being a business owner, which is being able to choose how we're spending our days, what services we're providing? What are we doing with our free time? Are we able to make a decision to go into work at 10 o'clock because we want to be able to have some personal time every morning for meditating or going to the gym or going to yoga, being able to and work at a certain time. And again, while we're there be able to do the things that we want to do.
And again, just going back to me, my mindset when I hired my first coach because I didn't know how to do it. I said, "My goal is I want to be able to take a month off every summer with my kids." And in order to do that, I have to be able to build leverage. I have to be able to have somebody who is making sure that things are not slipping through the cracks who's not me. I have to make sure that systems are in place and I need other people that are producing in my b
207 How To Get Your Team to Do Their Jobs Without Being Told
Hi everyone, and welcome to another episode of the Delivering WOW Dental Podcast. I'm your host, Dr. Anissa Holmes. And today we're actually going to talk about how to have a team that does their job without being told. So this was actually a question that came into our Dental Boss Entrepreneur Facebook group. If you're not yet a member, we'd love to have you in our community. We have lots of amazing doctors that are getting together that are connecting, collaborating, and communicating. But again, we had a question that came in, and it said like, "How do I get my team to do those things? I'm feeling a little bit overwhelmed. I'm feeling like I am not having accountability. I'm to telling people what they need to do and they're not doing it." And so I actually wanted to address this because it's something that is extremely common as we all probably can imagine.
And it's something that I can tell you, I'm extremely proud of that we have inside of my practice and that we've been able to actually create frameworks for practices, to be able to implement certain tools, certain systems, to be able to have that accountability, which is really great because a few things happen. The team members actually become happier in their positions. They see that they're being able to give their feedback and come up with ideas that are actually being listened to and supported. And what happens is, as a result of it, we have more things happening because we have more people working together for a common goal and for their personal goals within their role in the practice. But as a result of it, the doctor can now focus more on what they really love to do. And what they're really, really good at, which is the dentistry or saying, you know what? I really want to take this course and learn a new skillset, or I want to invest in upping my knowledge of how to run my business.
And now that I have my team, that's taking care of these other things, I can feel focused on my learning, my personal development, my professional development. Again, really looking at doing what you really love to do the business and being able to have more time as an owner of a business, to be able to reap the benefits of that, which is being able to not have to work extremely long hours after work doing things, because now you have leverage built-in.
And so one of the first things that I always say when I work with colleagues is we definitely want to look at having three separate steps. So there are three things that we always want to be able to look at in terms of being able to get this accountability. Number one is we want to have the right people in our business. So we have to have people in order to have leverage. If we're trying to do everything ourselves, or we say, you know what? I asked my team to do this. They didn't do it. I got frustrated. I just did it myself. You're never going to have freedom that way. You're never going to be able to take a vacation. You're never going to be able to take time away because everything's dependent on you. So you definitely want to make sure that we look at the people component.
And the first step really is people because without having a team that you can empower to the next level and I get it right now, a lot of people are saying, well, we can't get team members. I'm not talking about necessarily having to hire people to do this. I'm talking about the people that are currently within your organization. How can we elevate them to actually become leaders within the organization, to have specific things that they are accountable for and they're actually doing it? Okay. So we're going to talk about how that process works, but we first need to again, have the right people.
The next thing is we want to have the right processes. So this is something that is done consistently every single day, every single week. A process is something that is not something that we choose to do one day. And then we kind of do it next week. And it's k
206 Why Not Understanding Your Profit Margins is Costing You Too Much
Hi everybody, and welcome to the Delivering Wow Dental Podcast. I'm your host, Dr. Anissa Holmes, and wow, it feels really good to be here podcasting. It has been far too long as many of you may have noticed. We haven't had an episode in a while, and honestly, it has been a very busy last four months. I have been focusing on quite a few things. Number one is just building out the most incredible experience for our platinum practices that are in our platinum mastermind. We have been focused on our dental entrepreneur Facebook group, by the way, if you're not yet in that group, I definitely recommend that you get in there. It's a great place to be able to connect with other doctors, to be able to have a great community of people who are there inside of your back pocket, cheering you're on and really being there to help support you.
And we've also spent the last six months actually building out our CE modules and our messaging platform for our Dental Boss Academy. And so it's been a really, really great last six weeks. Some of you guys might have even been in our boot camps. We had our first business acceleration Bootcamp, free Bootcamp back in November. Had it again in February and so that was honestly one of the most impactful feelings I had. We had about 300 practice owners that joined us on both bootcamps and a few nights we were on until 10 o'clock, 11 o'clock at night, and it was just pretty special. And so today what I'm actually going to be doing, and what I'm going to doing over our next episode is I'm actually going to be answering questions that were asked inside of our Dental Boss Entrepreneur Facebook group. And so the question that I ask is that, if I had a magic wand and I can give you anything inside of your business, anything inside of your practice, or if there's something that you would want to learn, what would that be?
And so we actually had a ton of responses. And so over the next episodes, what I'm going to do is I'm actually going to take time and I'm going to help you to understand what it really means to be able to grow your practice, or how do you build a business that scales? And so if you are a beginning practice owner and you know, I want to be able to take my business to the next level, I don't want to take a lot of time, I don't want to make mistakes or if you are a practice owner that's been practicing for 20 years, maybe you are not where you want to be yet still, or maybe you've even had some coaching in the past or a lot of coaching in the past. And you want to learn new things. This is definitely going to be a really great episode for you.
So today we're talking about profit margins and how do you understand profit margins? And so before we even get to understanding profit margins, I really want to help you to understand why this is so critical. Now, as many of you guys know, as many dentists are coming out of school or starting their practices or acquiring practices, one of the first things that oftentimes people do is say, "Well, how do I get new patients?" And so what I want to do is go ahead and sign up with a bunch of insurances because now I will be able to have patients and I can go ahead and have an opportunity to treat them, to be able to help patients and to be able to earn income for the business. One thing that I say to coaching clients inside of my Platinum Coaching Program, and also within our Dental Boss Academy, one I teach inside of the academy is that, what's most important inside of your business is having information.
When you have information, then now you can make decisions that will allow you to scale, make decisions that there are certain things that you may want to stop and you can actually create a roadmap and plan. And so, as it relates to profit margins, I'll tell you a quick story. So one of the doctors that I was looking at her last year's revenue, her last year's production, collection, her profits, we were actually having a circle of focus call. This is
205 How To KEEP Patients Coming Back to Your Dental Practice
Hi everyone and welcome to another episode of the Delivering Wow Dental podcast. I'm your host, Dr. Anissa Holmes. And today, we're talking all about how to keep your patients coming back to your dental practice. Now, this is something that's actually pretty important and I'm not sure if you've thought about it recently, in terms of how many patients are actually leaving out of the back door or how many patients are actually leaving every single week without being scheduled. And I can tell you this is something that you're definitely going to want to create a system for because it's really interesting. A lot of people are focused on new patients, new patients, new patients. But if you are focusing on new patients and you have patients who are not scheduling, then essentially your business is not going to grow. It's going to be flat. And so, today I'm going to talk about how you can really think about making sure that your patients are coming back.
So, obviously we can look at marketing and not marketing from the standpoint of getting new patients but marketing to our existing patients. And I absolutely love to think about this and to really focus a lot of attention on marketing to my existing patients. Why? Because they are already trusting us. They have already had great service. They know what our culture's like and they can be walking advocates for our practice. And so, as we start thinking about even external marketing campaigns, we want to make sure that we're always involving our patients.
So, what does that look like? Well, maybe you decide that you want to do a clothing drive. Well, you definitely want to make sure that you're posting that on social media but you want to make sure that if you're doing, for example, a Facebook live video talking about it, on your social media pages, you're also taking a photo of that. You are sharing that link to that video, to your patients in an email and they're seeing what you're doing to serve the community. And also, of course, you're inviting them to participate. You are putting up flyers so that your patients will see what you're doing inside of your community.
And what I love doing inside of my practice and what I love helping practices with is actually having these monthly community engagement campaigns. So, now you can go ahead and really be consistent with marketing internally to your patients.
And as we start thinking about how are we marketing to our patients, we want to make sure that we are 100% being consistent. So, that is looking at having a monthly newsletter where you are sharing what you did last month for the community and what you're doing this upcoming month. Sharing an educational article that is talking about a new service or a service that you want to focus on for that particular month.
And of course, having that link for people to go ahead and schedule online or sharing your phone number or asking that they email you back to go ahead and make an appointment. So, that's another thing that you definitely want to consider.
Another thing that you want to look at in terms of making sure that your patients were coming back is making sure that when they're there, they are scheduling their next appointment. And a lot of times, what I hear from teams is that they are giving patients an option to schedule maybe even for a hygiene appointment and the patient says, "I'll call you back." Well, what I need you to understand is that most times patients are saying that because they don't know where they're going to be in six months. And so, now if you can create a system that says, "Okay, I would love to go ahead and make your next appointment. We can do it at the same time of day on the same day, if that works for you. We'll give you a call a week ahead of time. And if that time doesn't work, we can always move you."
Now, your patients know that they're not going to disappoint you if they are not able to make it. Maybe they're going to be traveling for work. And
204 The Truth About Why Patients Don't Schedule
Hi everyone and welcome to another episode of the Delivering Wow Dental podcast. So, excited to be here today. So, today we're going to be talking about the truth about why patients are not scheduling. Why are patients saying, "We will call you back. We will think about it," and how do we actually overcome that obstacle so that we can actually help our patients get the treatment that we're recommending for them.
So, I remember back inside of my office when I would have so many patients say, "I will think about it. I want to talk to my husband." And as we started to look at why patients were not scheduling, I would ask my team "Guys, do you know what's going on?" And they would say, "Well, you know what, they don't have the money," or "The real thing is that right now, they just don't have a lot of time." Like, "They're really busy right now." And as I started to really think about it, I started to say, "There's actually probably something else."
And so, I actually went on this journey a few years ago to really understand advanced psychology and understand why people actually make decisions and why people don't make decisions. And so, I actually invested in working with some psychologists and also working with coaches who actually teach sales and neuro-linguistic programming outside of the dental industry, interestingly to real estate agents. And I went there with this idea that I wanted to understand, how could framework be created for my dental clients so that they could increase case acceptance. And so, that within my own practice, we could do the same. And what was interesting is once we learned what was the real secret, then all of a sudden our case acceptance skyrocketed. And so, I want to talk a little bit about that process and why our patients oftentimes will not actually schedule and why they probably will never schedule. So, no matter how many times we're actually calling them and saying, "Hey, you remember doctor says that you have that bridge to do," or, "You have that implant to do."
And so, the first thing that I want you to think about is the reason why a lot of people are not scheduling is that they are really confused about how they're actually going to fit it into their budget or how they're going to find the time. And so, what's has been really interesting is understanding this process, that once we are now providing the answer to that question that's actually confusing them and how it has actually worked for other people to solve that same problem. Then all of a sudden, that problem essentially goes away or that issue essentially goes away from them. And so, you might be saying, "Okay, Anissa, what are you talking about?" And so, as we start looking at case acceptance. So, one of the things that we teach in our different frameworks. We've got about five or six different frameworks that we teach for different aspects of case acceptance.
But as we start looking at presenting treatment, one thing that I will always ask the doctors that we work with in the teams is, "If you had to go to the dentist seven times or five times, would that be hard for you or would that be easy for you?" And for many of them, they say, "You know what? That would be really hard for me because I have to see my patients. I'd have to find a time to come in and not have patients scheduled." Or if they work for the dental practice, they say, "It would be really hard because I work in a small business and I have to find somebody to cover for me and that would be really hard." And so, as we start looking at, why is it that patients are not scheduling? I started to really think about the time factor and think that, really, patients are just like us.
They're a business owner. They work for a company. They're self-employed and it's really hard. And so, as we started looking at letting patients know that we recognize that this is hard and letting them know how patients are able to get their work done anyway, all of a sudden, a light bul
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