Krystyl Wright is co-founder of Lot XI (pronounced “Lot Eleven”) an urban apothecary brand based in Compton, California. Recently, her business was featured on HBO’s Insecure which of course caused a spike in her website visitors. However her overall sales did not reflect the increase in visitors. Sonja digs deep into Krystyl’s website to analyze why her conversion rate was so low. Listen as Sonja gives her most in-depth website analysis of the season including tips on website navigation, product photography, and storytelling/branding. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.
Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!
Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)