49 min
#21 Brisket Flavored Ice Cream The Entrepreneur Playground
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- Entrepreneurship
Today I am joined by Kim Kaase and her husband Steve Marques. Kim and Steve own an ice cream shop in Houston, Texas called Craft Creamery. Steve is world renowned chef that has cooked all over the world. Kim also is a business coach. She helps increase revenue while also increasing their brilliance through a number of effective strategies. We discuss choices you make when it comes to your response to Covid and the world today. Steve shares many different stories and ideas to share how chefs from all over the world bring the creative process into the kitchen.
Top Topics :
Hear how Steve was able to switch jobs and built his business in the middle of the pandemic.
Being creative with food is a lot like playing jazz for musicians. Once you have the structure and you know how to make things work and there is some technical rules that you can't break because then you will make something no one wants to eat. Inside those rules there are no rules.
Not that I think outside the box, but I don't believe in the box.
Why doesn't someone else make a brisket ice cream? Maybe they didn't think it was possible.
Make smart mistakes.
I've made some things that don't work. You haven't tasted them because they didn't work.
I don't want to please everyone. I want to actually displease some people, because that means you're pushing the edge of the boundaries.
I don't want to make what everyone expects.
Sometimes if you change the conversation a little bit puts people off balance they think differently about the same conversation.
We're going to have our own business, but we don't know how we are going to get there.
Being open to what shows up. Not judging the outcome. When we create a new flavor I try to not have a preconceived idea of what it's going to turn out to what it's going to be because through the creative process it changes.
Kim is the Chief Tasting Officer and something she won't say is "I know I won't like that."
People start talking about how their day is going to go in the morning. You're creating your day before you even step foot in it. Not that you need to say anything positive, but just don't say anything about it.
Go experience your day. If you tell yourself I'm going to have a horrible day you're going to make that happen.
You have to play like a child to think like a child. When you're sick of the way things are going it can't possibly hurt to try something new.
When inspiration shows up don't just go, "that's a bad idea." Follow the inspiration.
Steve had a high school teacher that said, "most of the school system says red jelly bean and want you to say red jelly bean. I want you to say green jelly bean and here's why."
You will never figure out in your head if the entrepreneurial path is for you. The only way to know if it's for you is to go out and try it.
Even the greatest coaches in the world have coaches. Find people that your trust. People that I trust will tell me if something is horrible and actually tell me the truth. I would actually be offended if they didn't tell me the truth.
“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein (Here's the quote I butchered during the episode.)
We answer the questions:
How do you get over the fear of being visible?
How do you come up with these flavors?
Follow Craft Creamery:
https://craftcreameryhtx.com/
https://www.instagram.com/craftcreameryhtx/?hl=en
Connect with Kim :
https://www.facebook.com/kimberley.kaase
Today I am joined by Kim Kaase and her husband Steve Marques. Kim and Steve own an ice cream shop in Houston, Texas called Craft Creamery. Steve is world renowned chef that has cooked all over the world. Kim also is a business coach. She helps increase revenue while also increasing their brilliance through a number of effective strategies. We discuss choices you make when it comes to your response to Covid and the world today. Steve shares many different stories and ideas to share how chefs from all over the world bring the creative process into the kitchen.
Top Topics :
Hear how Steve was able to switch jobs and built his business in the middle of the pandemic.
Being creative with food is a lot like playing jazz for musicians. Once you have the structure and you know how to make things work and there is some technical rules that you can't break because then you will make something no one wants to eat. Inside those rules there are no rules.
Not that I think outside the box, but I don't believe in the box.
Why doesn't someone else make a brisket ice cream? Maybe they didn't think it was possible.
Make smart mistakes.
I've made some things that don't work. You haven't tasted them because they didn't work.
I don't want to please everyone. I want to actually displease some people, because that means you're pushing the edge of the boundaries.
I don't want to make what everyone expects.
Sometimes if you change the conversation a little bit puts people off balance they think differently about the same conversation.
We're going to have our own business, but we don't know how we are going to get there.
Being open to what shows up. Not judging the outcome. When we create a new flavor I try to not have a preconceived idea of what it's going to turn out to what it's going to be because through the creative process it changes.
Kim is the Chief Tasting Officer and something she won't say is "I know I won't like that."
People start talking about how their day is going to go in the morning. You're creating your day before you even step foot in it. Not that you need to say anything positive, but just don't say anything about it.
Go experience your day. If you tell yourself I'm going to have a horrible day you're going to make that happen.
You have to play like a child to think like a child. When you're sick of the way things are going it can't possibly hurt to try something new.
When inspiration shows up don't just go, "that's a bad idea." Follow the inspiration.
Steve had a high school teacher that said, "most of the school system says red jelly bean and want you to say red jelly bean. I want you to say green jelly bean and here's why."
You will never figure out in your head if the entrepreneurial path is for you. The only way to know if it's for you is to go out and try it.
Even the greatest coaches in the world have coaches. Find people that your trust. People that I trust will tell me if something is horrible and actually tell me the truth. I would actually be offended if they didn't tell me the truth.
“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein (Here's the quote I butchered during the episode.)
We answer the questions:
How do you get over the fear of being visible?
How do you come up with these flavors?
Follow Craft Creamery:
https://craftcreameryhtx.com/
https://www.instagram.com/craftcreameryhtx/?hl=en
Connect with Kim :
https://www.facebook.com/kimberley.kaase
49 min