21. Creating an Audible-Ready Sales Organization w/ John Kaplan The Audible-Ready Sales Podcast

This topic is so important we named our podcast after it.    In this episode, John Kaplan explains what it means to have an ‘audible-ready’ sales organization. He covers the five power plays of an audible-ready sales team and how sales leaders can equip their teams tools that enable them to keep the focus on their buyer.   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources focused on being audible ready:    - How to Ensure You're Audible-Ready in Your B2B Sales Conversations; https://bit.ly/3eOOdA1   - What’s the Meaning of Command of the Message; https://bit.ly/31gD5rD