221. The Future of Content Creation in the Age of AI, with Abby Wood The Innovative Agency

Intro
Our latest guest, Abby Wood, is the Founder of The Content Lab. Abby shares insights on how AI may make content creation easier but poses challenges in distinguishing human-created content from AI-generated content. Tune in to this episode to gain valuable insights on the future of content creation in the age of AI.
 
What you will learn in this episode: 
The impact of AI on content creation workflows. 
The difference between serving other agencies and serving end-clients. 
How AI can be leveraged in digital marketing agencies. 
The importance of ensuring client satisfaction by delivering what clients want.
How AI is currently being used in advertising. 
How white labeling can be beneficial to marketing agencies.
 
Bio
Abby Wood is the Founder of The Content Lab, a white-label copywriting and content marketing agency that helps digital agency owners get their time back, keep their customers happy, and increase their profits. She serves over 80 agencies around the world with their copywriting needs, has an amazing team of talented writers, and is also a mentor for UGURUS (a business training program for digital agency owners).
 
Resources:
Website: https://www.thecontentlab.ie/
LinkedIn Personal: https://www.linkedin.com/in/abby-woodtcl/
Linkedin Business: https://www.linkedin.com/company/the-content-lab-ire/
Facebook: https://www.facebook.com/thecontentlabireland
Copywriting & Blogging Templates from The Content Lab: https://www.contentgoodies.com/