226. Navigating the Challenges of Working with Enterprise Clients, with Mike Maynard The Innovative Agency

Intro
In this episode of The Innovative Agency, Mike Maynard of Napier discusses the challenges and opportunities of working with enterprise-sized clients. The discussion is about the unique concerns that arise when dealing with these clients and the time-consuming nature of negotiating contracts with them. Tune in to gain ideas for operating and growing your agency in the enterprise market.
 
What you will learn in this episode: 
 
How to work with enterprise-sized agency clients.
How to develop a larger portfolio of enterprise clients. 
The best way to develop new business through current clientele.
How to deal with exclusivity requests. 
How to negotiate contracts with larger companies.
The unique challenges that come with serving enterprise clients. 
 
Bio
 
Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.
 
Resources:
 
Website: https://www.napierb2b.com/
LinkedIn Personal: https://www.linkedin.com/in/mikemaynard/
LinkedIn Business: https://www.linkedin.com/company/napier-partnership-limited/
Twitter: https://twitter.com/Mike_Maynard
Facebook: https://www.facebook.com/NapierPR
Marketing B2B Technology Podcast: https://marketingb2btech.napierb2b.com/