23. How He Made $5.3M in 2 Years Starting an Online Business The UpFlip Podcast

Case Kenney started New Mindset with a purpose: selling guided mindfulness journals to help people achieve better mental health. He’s grown this idea into $5.3 million in total sales since he first launched his Shopify store in June of 2020, and he’s sharing how to start a business online with our listeners in this episode.
Before starting an online business, Case had a corporate career, but his passion was mindfulness and mental health. He pursued that passion in January of 2020 by crowdfunding his guided journals on Indiegogo. Six months later, he launched his Shopify store with a $20,000 investment in his line of journals. By the end of its first year, it was bringing in a 7-figure revenue with 20% profit margins, letting him quit his day job to focus full time on his business and New Mind, Who Dis podcast.
Today, Case is sharing his hacks and strategies for how to start an online business and grow it to 7 figures quickly. Whether you’re planning to start an eCommerce store or want advice on how to grow your sales, you’ll get the answers from this episode!
Resources
New Mindset, Who Dis – Find out more about their guided journals or check out the New Mindset, Who Dis podcastIndiegogo – A crowdsourcing platform for entrepreneurs and inventors.Upwork – Top freelancing marketplace for designers, copywriters, and other professionals.  Klaviyo – SMS and email marketing platform for business owners.Workday – Finance, HR, and planning management toolConnect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!