The UpFlip Podcast UpFlip

Getting into a motorcycle accident in Thailand launched Ryan Duey on a journey of self-discovery that culminated in him starting a float tank business. Find out how he started his business and his advice on how to sell an expensive product in this podcast episode. 
Ryan was a float tank user before he started a business in the niche. He found the immersion experience so transformative that he was driven to bring it to people in Sacramento. While opening his flotation therapy spa, Capitol Floats, he met Michael Garrett, who owned his own float spa in the Bay Area. The two became fast friends, but it wasn’t until the pandemic shut down their float spas in 2020 that they decided to become business partners with Plunge cold water therapy tanks. 
Making high-ticket sales can be a challenge, especially when you’re catering to a niche clientele. In this interview, Ryan explains how to sell a premium product to both individual consumers and other businesses. He’ll also share how Plunge’s appearance on Shark Tank helped them grow their business and the biggest challenges he and Michael had to overcome when they took the plunge and started their company. 
Resources:
Plunge.com - Learn more about Plunge at their websiteUpFlip HUB - Tips and advice to start or grow a businessHow SharkTank Helped Bunch Bikes Grow to $2.7M Revenue in 2021 - Episode 19 of the UpFlip podcastHow I Built This - Podcast hosted by Guy Raz who interviews famous entrepreneursMy First Million Podcast - Podcast that takes a deep dive into business opportunitiesAcquired Podcast - Learn the playbooks that built companies in this podcastConnect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
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Designjoy started as a side hustle in 2017. Now, it’s a $1.5 million a year agency–and Brett Williams still runs it as a solopreneur. He’ll share how to start a design agency and scale it to 7 figures in this interview.
Brett’s life with Designjoy wasn’t smooth sailing from the outset. His workload was a big problem for his first three years, when he was working 12-hour days and earning less than he should. That was when he unlocked how to scale a business the right way, making an innovative shift that sliced his work time in half and skyrocketed his revenue. 
A design agency can be among the best solopreneur business ideas–if you know how to run and scale it the right way. Brett will share the mistakes he made early on and how he adjusted to choose better clients, letting him cut down on his workload while increasing his revenue. 
Resources:
Designjoy.co - Learn more about the business at their websiteBrettFromDJ - Connect with Brett on XHow to Start a Business: The Ultimate Guide - UpFlip blog post How to Earn $4.8M/Year Doing What You Love - Episode 76 of the UpFlip podcast where Chris Do from The Futur shares how to make money from your passionWebflow - Code generating platform with a visual interfaceFigma - Collaboration platform for designersIndie Hackers - Community for founders and creators Company of One - Book by Paul Jarvis on the power of staying small in businessConnect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!

Joe Popelas has made more than a million dollars his first year selling AI-generated books. He’ll share how to start a business with AI in this podcast episode. 
Reaching 7 figures in a single year is no easy feat in any business, but Joe’s story is especially impressive. He started his book brand while attending college full-time as a computer science student. Even more remarkable: he’d never written a full book before launching his brand. In this episode, he’ll explain how he learned the ropes of publishing and leveraged his knowledge of AI to grow his business in an untapped niche. 
One of the secrets to Joe’s quick revenue growth: he makes more from ads than from book sales. Building brand awareness in the right niche has allowed him to maximize his profit from all sources. He shares his insights on finding and reaching the right target audience, along with his tips for utilizing AI effectively, in this interview. If you’re wondering how to make money with AI, Joe’s tips are an excellent place to start!
Resources:
@joepopelas - Connect with Joe on TikTokJoe Popelas on YouTube - See more insights on Joe’s YouTube channelHow I Built a Multi-Million Dollar Affiliate Business - UpFlip Podcast episode 88 with the founder of BarBend, a strength training brand with more than 31 million usersHow to Start a $750K/Month eCommerce Business - UpFlip blog post with insights from EcomCrew founder Michael JacknessPeak: Secrets from the New Science of Expertise - Book by Anders Ericsson and Robert Pool on how to master any skillMindset: The New Psychology of Success - Book by Carol S.S. Dweck that reveals how to unlock your full potential Connect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!

Like many people, Andrew Freed wanted to break free from his 9-to-5–and rental property investing proved the answer. In 2 years, he’s built a portfolio of 95 properties, with a total value of more than $10 million, and he explains how to start a rental property business in this episode. 
Andrew used a few popular strategies to start his real estate business, including the house hacking approach. He’ll give his advice on how to start investing in properties without a ton of cash on hand and how he built on that foundation to grow his portfolio quickly. 
Andrew’s mentor also played a huge part in his rental property investment success. We’ll learn how he connected with his mentor and the most valuable things he learned from him. Today, Andrew gives coaching to mentees of his own, and he’ll reveal some of the key advice he gives in these coaching sessions with our listeners in this episode. 
Resources:
Andrew Freed - Connect with Andrew on InstagramUpFlip HUB - Get more advice on how to start and grow a business on UpFlipRich Dad, Poor Dad - book by Robert Kiyosaki about how the wealthy approach money differently and how to apply those lessons to your own financesConnect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!

Bailey started selling handmade items on Etsy as a way to replace her 9-to-5 and spend more time with her kids. Pivoting to selling digital goods on Etsy took her business to the next level. She’ll share her steps to creating an Etsy shop that averages $60,000 a month in revenue in this episode. 
This kind of growth doesn’t happen overnight. When she first started, Bailey was frustrated by the lack of sales and nearly stepped away from the business. Researching the right niche for her Etsy digital products helped her to overcome this problem. We’ll learn how she conducted this research and adjusted her products to meet the market’s demands.
Effective marketing is critical, too, when you’re selling through an Etsy shop. We’ll learn about Bailey’s marketing strategy and how she connected with customers to grow sales and memberships in her digital products business. Anyone who wants to start or grow an Etsy store will definitely want to hear Bailey’s insights!
Resources:
Digitally Purposed - Learn more about Digitally Purposed on their websiteHow to Start an Etsy Shop - Get more advice for starting an Etsy business on the UpFlip blogUpFlip Podcast episode 10 -  Listen to our interview with Vlad Kuksenko, founder of the #1 pet products shop on EtsyI Will Teach You to Be Rich - Book by Ramit Sethi that outlines a 6-week program to earn more, save more, and live a rich life Connect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!

Some of the largest Fortune 500 companies trust Baxter Clewis with their cybersecurity needs—but building that kind of reputation isn’t easy. Hear co-founder Boyd Clewis’ insights into how to start a tech company with big growth potential in this episode. 
Boyd doesn’t just help companies with their security needs. As a leading cybersecurity expert, he also coaches other tech professionals, helping them land high-level tech roles with a 6-figure salary. His industry expertise is at the heart of his tech business success, but that alone wasn’t enough to grow his business. He struggled to sell his services when they first launched. He’ll share why, and how he unlocked Baxter Clewis’ full potential by rethinking his marketing and honing in on what his target market needed. 
Today, Baxter Clewis makes a 7-figure monthly revenue with profit margins over 50%. In this interview, Boyd explains not just how to start a tech business, but how specializing in a niche helped him scale his cybersecurity firm to these impressive heights. 
Resources:
Baxter Clewis Cybersecurity - Learn more about the company on their websiteBoyd Clewis - Connect with Boyd on his website, or find him on YouTube (@BoydClewis)The Digital Marketing Podcast - tune in for your weekly dose of news, tools, strategies and techniques in digital marketing How to Start a $45K/Month Software Development Business - Hear our interview with App-to-Exit founder Pace Ellsworth in podcast episode 53UpFlip HUB - Learn how to start and build a business from scratch on the UpFlip HUB  Profit First - Book by Mike Michalowicz that outlines cash management solutions to unlock your full profit potentialConnect with UpFlip:
On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!