445 episodes

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Game w/ Alex Hormozi Alex Hormozi

    • Business
    • 4.9 • 1.1K Ratings

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

    The Millionaire Morning Routine | Ep 442

    The Millionaire Morning Routine | Ep 442

    Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (1:16) - The issue is we have to define what “productivity” even means. Instead of thinking of the perfect morning routine, think of the worst morning routine possible, the least effective.
    (3:08) - The “Millionaire Morning Routine” is heavily generalized. It entails that all millionaires do this routine. Instead, we should be focusing on the fact that you are committed to doing the things you said you’d do.
    (5:27) - We need to start getting into the thinking process around outcomes because most people spend most of their time doing things. We need to leverage all the opportunities and tasks on our plate and see what degree of leverage they have
    (7:40) - You order your tasks in order of the leverage that they have. Alex shares an example of this. In short, the act of entrepreneurship is simply consistently making these trades of “What can I buy my time back with?”
    (10:52) - Things to remember: check if adding certain tasks to your list makes you productive and how much leverage you’re getting from that work. You have to do the work rather than avoid it.
    (14:37) - To be productive first, you wanna maximize your personal amount of time that you're working and make sure that you’re working on the right stuff.
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 15 min
    This is Why No One Believes Your "Authority" in the Industry | Ep 441

    This is Why No One Believes Your "Authority" in the Industry | Ep 441

    Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (1:48) - The common reason that people are not experiencing growth with the brand and authority they wish to build is that they’re putting their lading against the wrong wall.
    (3:00) - It’s very difficult to deliver theoretical knowledge on business without having proof or evidence to support your claim. It’s better to be straightforward in saying that you might not be the best but you’re sharing what worked for you
    (5:23) - the idea is that we need to change the way we talk and what we talk about. It’s all about the change in language. Rather than talking about general concepts, share the depth of your experience to make sure that your assumptions are valid across the sizes of businesses
    (7:31) - At the end of the day, it all boils down to talking about things that you have the authority to speak over. One way to do it is to document your journey and take note of your progress
    (9:51) - Another perspective to consider is the “audience intention”. Why are you speaking about this topic? You have to be very mindful of this because humans are exceptionally good at sniffing out intention. Your intention is something you cannot fake.
    (11:54) - The real value added for the service is the implementation, the accountability, the troubleshooting, and the perspective from which to solve the problem
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 13 min
    Fear of Losing, Finding High-Level Employees, and Simplifying Offers (with Tanner Chidester) Pt.1 - Aug '21 | Ep 440

    Fear of Losing, Finding High-Level Employees, and Simplifying Offers (with Tanner Chidester) Pt.1 - Aug '21 | Ep 440

    The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Check out the episode on https://www.youtube.com/watch?v=33LXr9R-htw (Tanner Chidester’s YouTube Channel! )
    Timestamps:
    (1:40) - Years of knowledge and mistakes along the way helped inspire Alex to write his book and finding high-level people to hire
    (4:32) - How to know you’re asking the right questions to experts and the efficiency of working 2 days a week as a millionaire
    (8:22) Does having a strong business background contribute to your success? And the scariest moment of Alex’s entrepreneurial journey
    (10:56) - The trend of successful people running away from the fear of being a loser or disappointing their family, and how Alex’s perspective grew from many influences (i.e. experience, people, etc)
    (14:01) - The natural tendency for people to make things more complicated than it should be and the litmus test to know if you’re adding too much into the offer
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 21 min
    Cold Outbound Sales Magic | Ep 439

    Cold Outbound Sales Magic | Ep 439

    You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (1:48) - Oftentimes, using the cold outbound strategy is getting affiliates then affiliates to customers. Getting affiliates are more affordable because they are worth more than a single customer. Alex shares a story of two girls selling energy drinks at the beach.
    (3:12) - Alex dives into the math of how much these two girls end up earning. He discusses the cost of shipping, the product, the labor, etc.
    (4:15) - This is where having a very good product is so important because if you can give a can away for free the thing that you sell and know X percent of people will buy again, then you have an incredibly viral product.
    (7:08) - Marketing always works. It's just a matter of how efficient is it. The problem is it's hard to reach every single person in the world. Since it's a matter of efficiency, we need to have benchmarks such as LTV, and CAC ratio (cost of acquiring a customer).
    (9:00) - Cold outbound strategies can work for any business. You can use it for direct-to-consumer business and other ways like door-to-door, emails, direct mailing, etc. You're letting people know one-on-one about the stuff that you sell.
    (10:01) - A big thing to consider is looking at the ideal cash flow of acquisition, meaning in the first 30 days, the customer, we wanna be able to make back the cash that it costs us to acquire them.
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 12 min
    How to Sell "Ghost" Products Strategically | Ep 438

    How to Sell "Ghost" Products Strategically | Ep 438

    Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (2:07) - Alex shares a story about how he was able to “sell” a product he didn’t have after running out of stock. Rather than saying no to the customer, he gave her recommendations to replace that item and gave her further instructions.
    (3:59) - Selling “Ghost Products” ended up becoming a powerful sales tool to gain the trust of his customers. You also need to know the difference between manipulation and help: intention.
    (5:38) - Gain the trust by giving away the low-margin stuff and then keep the high-margin stuff for yourself. Also, give someone a vision of what their life's going to be like when they're experiencing the benefits.
    (8:01) - This strategy is also an opportunity to offer your upsell with prescriptive closes. Also, we want to figure out ways to associate the usage of the product with something they're already doing.
    (10:22) - It’s also important to introduce the problem you’re trying to solve for your customer if they don’t buy the product. They need to be reminded of why they came to you.
    (12:58) - If you can get this moving at the end of the day, the goal really as a salesperson is to move to their side of the table.
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 13 min
    “Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 437

    “Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 437

    And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, and approach scenarios and situations are going to predicate how successful you are in any endeavor you do. This is part 2 of the interview.
    Check out the episode onhttps://www.youtube.com/watch?v=vY2ruQ7uoOI ( Foundr Stories’ YouTube Channel! )
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (1:04) - What is the “tiny market, big money” process (aka finding niche markets that are overflowing with cash)?
    (4:22) - How to manage 100x-ing your prices and acquiring more clients
    (6:13) - If there’s one thing you want people to walk away from all the education things you’re doing, what would that be?
    (9:24) - In terms of mindset, what gives you the ability to sell (i.e. the skills you have to be a better entrepreneur)? Was this acquired or something innate to you?
    (15:03) - What are some of the biggest or most common mistakes you see entrepreneurs doing in the space, especially in 2021?
    (17:51) - Alex answers some rapid-fire questions about money, where he sees himself in 10 years, etc.
    Follow Alex Hormozi’s Socials:
    https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

    • 20 min

Customer Reviews

4.9 out of 5
1.1K Ratings

1.1K Ratings

hormozialex ,

Amazing

Amazing business podcast from beginners to expert level. Check it out.

ILoveLamp69696969 ,

Give it a listen!

Love this Podcast. Alex always dropping valuable knowledge, and I love the short format. Found Alex a couple months back and I find myself listening to him every day now! Appreciate the No ads and not selling us anything too

VoiceUS ,

I look forward to every episode

I have been listening to Alex since he owned Gym Launch and I appreciate him documenting his journey.

Love listening each and every week.

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