The Game w/ Alex Hormozi Alex Hormozi

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Tom Bilyeu on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory
➤ Check out full episode on YouTube!
Timestamps:
(0:35) - Understanding frame of reference
(3:12) - Importance of defining things
(6:41) - Impact of beliefs and values on behavior
(9:55) - The power of feedback and learning
(18:06) - Importance of setting goals
(25:41) - Breaking down the sales process
(29:12) - Intricacies of cause and effect
(39:12) - Importance of leverage in business
(42:33) - Identifying business opportunities and competitive dynamics
(51:30) - Understanding the nature of business
(01:00:45) - Journey of entrepreneurship: stages and challenges
(01:07:57) - The impact of a strong brand on business success
(01:24:50) - The role of business in solving problems
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on July 14, 2022).
“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - The Meaning of Life
(3:36) - Observation vs. Assumption
(7:23) - Importance of Emotions
(8:12) - Reflection on Mental Wellness
Follow Alex Hormozi’s Socials:
LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

(This episode is a re-run. Original airdate was May 26, 2022)
“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Hang around people with bigger units of measurement for money
(3:23) - Identify the unit of measurement people use for money
(4:38) - Wealthy people act faster and utilize time better
(6:36) - Switch from end of week to end of day as default
(7:41) - Impulse control and self-restraint are key drivers of success
Follow Alex Hormozi’s Socials:
LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Tom Bilyeu on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory
➤ Check out full episode on YouTube!
Timestamps:
(1:34) - External variables in behavior control
(5:08) - Fear and drive in success
(9:14) The impact of self-esteem on success
(12:58) The power of reframing negative emotions
(18:47) - Operationalizing success
(43:16) - Understanding the importance of words
(48:01) - Translating feelings into actions
(53:09) - The importance of clarity in achieving goals
(01:03:24) - The power of self-punishment
(01:13:22) - Addressing performance issues in the workplace
Follow Alex Hormozi’s Socials:
LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

(This episode is a re-run. Original airdate was August 04, 2022)
“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:15) - The power of conviction
(4:17) - The role of testimonials and reviews
(5:58) - Importance of belief in the product
(7:34) - Sales directors and refilling conviction
(8:50) - Having faith in sales
Follow Alex Hormozi’s Socials:
LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

Watch the YouTube version of this episode HERE
“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - Strategy #1: Loss Leader
(3:56) - Strategy #2: Gift Cards
(7:58) - Strategy #3: High Ticket, High Scarcity
(10:24) - Strategy #4: Free with prepay
(15:01) - Using the M.A.G.I.C Formula
Follow Alex Hormozi’s Socials:
LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition