231. Samantha Citro Alexander, Co-Founder & CEO of bitewell Fitt Insider

Today, I’m joined by Samantha Citro Alexander, co-founder & CEO of bitewell.
Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare’s first line of defense.
In this episode, we talk about the company’s digital food “farmacy.”
We also cover:
• Food insecurity vs. nutrition insecurity
• bitewell’s approach to making food as medicine mainstream
• How employers, health plans, policymakers, and startups can transform well-being
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bitewell’s Website: https://www.bitewell.com/
Samantha’s LinkedIn: https://www.linkedin.com/in/samanthacitro/
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Chapters:
(00:00) Introduction
(01:57) bitewell’s origin story
(04:05) Employer and health plan involvement
(08:36) Food as medicine
(16:56) Customizable engagement program
(20:29) Food Insecurity vs. Nutrition Insecurity
(25:24) Logistics and infrastructure
(27:22) Challenges with the food system and healthcare
(30:28) Influencing change and bitewell’s mission driven work
(33:23) Shifting incentives and teaming up as an industry
(35:59) Future Plans and Partnerships
(37:36) Conclusion