Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 11H AGO

    329. Zack Isaacs, Founder & CEO of Movemint

    Today, I'm joined by Zack Isaacs, founder & CEO of Movemint.   Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace.   In this episode, we discuss modernizing the event registration experience.   We also cover:   Events driving high-intent spending cycles Growing through Strava and Meta integrations Providing race sponsors with data and analytics   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Movemint's Website: www.movemint.cc  For Brands: https://www.movemint.cc/brands  For Organizers: https://www.movemint.cc/why_movemint    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:08) Zack's background (02:10) Movemint's atomic unit (03:21) Legacy platform gaps and opportunities (04:30) High-intent spending cycles (05:12) Prioritizing organizers and brands (07:00) Movemint for Brands launch (08:05) Strava's community playbook (09:40) Small to large organizer evolution (11:15) NYC Marathon vs. tech-enabled events (12:01) Building community on other platforms first (13:20) Strava and Meta integrations (14:10) Training data driving event signups (15:10) Run club boom and COVID tailwinds (16:10) Design and UX differentiation (18:05) Olia Birulia: Strava Routes designer (19:25) Speed vs. quality (21:15) Hiring from network (23:25) Endurance athletes as employees (24:47) Movement for Brands (26:00) Brand sponsorship data and analytics (28:10) Race photography and brand tracking (29:10) Sponsorship marketplace mechanics (30:05) Gravel and road running focus (31:11) High Rocks and triathlon growth (32:00) $3.2M raised across pre-seed and seed (33:15) Strava's co-founder on board (34:00) Building profitable and enduring business (34:36) Conclusion

    35 min
  2. MAR 2

    328. Kat Cole, CEO of AG1

    Today, I'm joined by Kat Cole, CEO of AG1.   Evolving from a $160M single-SKU brand to $500M+ revenue, AG1's in hypergrowth mode — adding flavors and sleep aid AGZ, entering Costco, and investing $30M in clinical research.   In this episode, we discuss building foundational capabilities before scaling complexity.   We also cover:   Handling criticism and competition Insights from early operational mishaps Strategies for retail expansion and packaging redesign   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    AG1's Website: www.drinkag1.com  Instagram: https://www.instagram.com/drinkag1  Tiktok: https://www.tiktok.com/@drinkag1  X (Twitter): https://x.com/drink_AG1  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Chapters: (00:00) Introduction (01:50) Kat stepping into CEO role (02:30) Multi-product, multi-channel evolution (03:05) US blending capacity expansion (04:00) First flavors after 10+ years (04:45) AGZ launch: consolidating sleep stack (07:01) Operating gaps despite hypergrowth (09:00) New Zealand supply chain dependency (10:30) Leaky shaker bottles insight (13:00) Real growth at scale (14:20) Delaying retail expansion (16:00) Packaging redesign for shelf (18:20) NSF certification delays (20:10) D2C relationship advantages (22:05) $30M research commitment (23:15) Double-blind trials and skepticism (25:20) Larger studies: 100 vs. 30 participants (27:00) Why competitors don't invest in research (28:20) Handling criticism and competitors (30:00) Apple, Lululemon comparison (32:00) Using critique to improve (33:30) Marketing science strategy (35:00) Scientific advisory council (36:21) Podcast marketing reality (38:25) Referral and gifting conversion (40:00) Multi-channel integration (41:20) Retail as billboard (42:20) Costco untapped awareness (43:20) Slow operational work pays off (44:02) Future retail expansion (45:00) Stacking products customers request (45:39) Conclusion

    46 min
4.8
out of 5
89 Ratings

About

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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