Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
140. Josh Hix, Founder & CEO of Season Health
Today I’m joined by Josh Hix, CEO of Season Health, a digital food pharmacy.
Season is rethinking nutrition-based health care. Season’s platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs.
In this episode we discuss Josh’s experience building meal kit service Plated, Season’s approach to food as medicine, the company’s recent $34 million funding round, and the growing need for solutions that target diet-related chronic illnesses.
In this episode, you’ll learn:
How Season uses technology to prescribe nutrition Season’s approach to creating the right business model How Season works with insurance companies to prioritize customers’ health Season’s innovative pairing of clinical care and personalized meal plans Links & Resources
Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Josh’s Links
Season Health’s website Josh’s LinkedIn page
139. Nathaniel Jewell, Founder & CEO of Recess.tv
Today I’m joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess’ technology lets you embed your live classes, on-demand library, and packages onto your website. You don’t worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator, the consolidation happening among fitness creator platforms, and the shifting fitness landscape from gyms to at-home and hybrid workouts. Nate also shares his vision to expand into wellness verticals beyond fitness.
In this episode, you’ll learn:
How to spot opportunities in the $5 trillion health & wellness industry Nathan’s tips for providing ongoing value to your customers How Recess built a platform that serves both creators and consumers Nathan’s predictions for entrepreneurs in the health & wellness space Links & Resources
Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nathaniel Jewell’s Links
Recess.tv’s website Follow Recess.tv on Twitter Recess.tv is on Instagram Check out Recess.tv on TikTok Follow Recess.tv on Facebook Follow Nathan on Twitter and Instagram Nathan’s LinkedIn page
138. Alexandra Zatarain, Co-founder and VP of Brand & Marketing at Eight Sleep
Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company’s smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept of sleep fitness, and the company’s plan to improve sleep performance. Alexandra also shares Eight Sleep’s moonshots, like the possibility of compressing sleep to under six hours. In this episode, you’ll learn: Tips for leveraging social proof to build trust with your customers How Eight Sleep grew from a crowdfunded startup to a nearly $500M company Important things to consider when partnering with other brands The challenges & benefits of building a mission-driven company Links & Resources
Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Alexandra’s Links
Eight Sleep’s website Follow Eight Sleep on Facebook Eight Sleep is on Instagram Follow Eight Sleep on Twitter Follow Alexandra on Twitter Barry’s Bootcamp
137. Michael Horvath, CEO & Co-Founder of Strava
On today’s episode I’m joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company’s paid subscription, Strava’s plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you’ll learn: How to expand your customer base without alienating core users Tips for transitioning free users to paid subscriptions Strava’s strategies for keeping users engaged Things to consider before taking your company public Links & Resources Zwift The Tour de France website Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Michael Horvath’s Links Strava’s website Strava apps Follow Strava on Twitter Strava is on Instagram Follow Strava on Facebook Check out Strava on YouTube Strava’s LinkedIn page Recover Athletics
136. Lindsay Cook, Co-founder & CEO of FitOn
Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company’s digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn’s plan to build an omni-channel fitness bundle. In this episode, you’ll learn: How to make a smooth transition from free memberships to paid Lindsay’s tips & strategies for optimizing business growth FitOn’s unique approach to keeping retention high & reducing churn Links & Resources Orangetheory Fitness Xponential Fitness CrossFit Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Lindsay Cook’s Links FitOn’s website FitOn is on the App Store FitOn is on Google Play Follow FitOn on Instagram FitOn is on Pinterest Follow FitOn on Facebook Peerfit’s website
135. Bootstrapping & Scaling a Wellness Platform with Othership Co-Founder & CEO Robbie Bent
Today I’m joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. In this episode we discuss Othership’s app and studio offerings. We talk about why breathwork, ice baths, and saunas are moving into the mainstream. Robbie also explains how Othership creates social wellness experiences that foster connection and emotional health.
In this episode, you’ll learn:
How to take your idea from concept to reality How Othership is scaling their business model How Robbie overcame prospective clients’ initial skepticism How Othership creates transformative experiences for their customers Links & Resources
Unbounded Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Robbie Bent’s Links
Othership’s website Follow Othership on Twitter Othership is on Instagram Check out the Othership app Follow Robbie on Twitter
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If you are a VC or founder in the health and wellness market, this is a must-listen podcast. Also, the newsletter is fantastic. I highly recommend it.
Thank you for the absolute best podcast! I love hearing from the upcoming leaders in the health, wellness, and fitness space and always learn so much during every episode I listen to.
Super informative interviews with fitness and wellness startups. Love the conversations and insights Fitt Insider provides. Definitely worth a listen if you are interested in fitness startups, business, and/or the wellness space.