33 min
25. "Will Advertising Be Dead By 2025?" With Miri Rodriguez The Sendible Insider Podcast
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- Business
Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagement.
Gavin and Martine recorded this episode with Miri over breakfast at the Hyatt in San Diego.
In this episode, we discuss:
With ads becoming less effective, is there a place for them in the future?
The importance of weaving a story theme across organic and paid content
How companies can humanise their brands to drive growth
How to create a memorable brand story
How Microsoft has used empathy to become #1
How AI and IoT will be used by brands to connect their customers to their memories and trigger their empathy
How to extract stories from engineers who don't typically want to share
How to craft attention-grabbing content through storytelling
The value of building a team of storytellers within an organisation
The kinds of influencers that Gen Y typically respect and follow
The one piece of advice for someone launching a business today wanting to differentiate themselves
And much, much more...
Miri's new book:
Brand Storytelling: Put Customers at the Heart of Your Brand Story: https://www.amazon.com/gp/product/0749490470/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
Connect with Miri:
LinkedIn: https://www.linkedin.com/in/mirirod/
Instagram: https://www.instagram.com/mirirod/
Twitter: https://twitter.com/mirirod
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/sendibleinsider/message
Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagement.
Gavin and Martine recorded this episode with Miri over breakfast at the Hyatt in San Diego.
In this episode, we discuss:
With ads becoming less effective, is there a place for them in the future?
The importance of weaving a story theme across organic and paid content
How companies can humanise their brands to drive growth
How to create a memorable brand story
How Microsoft has used empathy to become #1
How AI and IoT will be used by brands to connect their customers to their memories and trigger their empathy
How to extract stories from engineers who don't typically want to share
How to craft attention-grabbing content through storytelling
The value of building a team of storytellers within an organisation
The kinds of influencers that Gen Y typically respect and follow
The one piece of advice for someone launching a business today wanting to differentiate themselves
And much, much more...
Miri's new book:
Brand Storytelling: Put Customers at the Heart of Your Brand Story: https://www.amazon.com/gp/product/0749490470/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
Connect with Miri:
LinkedIn: https://www.linkedin.com/in/mirirod/
Instagram: https://www.instagram.com/mirirod/
Twitter: https://twitter.com/mirirod
We want to hear from you
Send an email to insider@sendible.com or leave us a voice message!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/sendibleinsider/message
33 min