26. Todd Barriage on the Power of Covers and Embracing Humor Music Business Mindset
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- Entrepreneurship
Todd Barriage is a producer and artist from Ontario, Canada. He first gained a following on YouTube after posting covers before transitioning to original songs – with fun stunts and merch for promotion (for instance branded condoms).
More recently he covered AFI's entire Sing The Sorrow album, which helped him gain notoriety in the AFI-fandom world.
Listen as he shares his story and how embracing covers has helped him build a following and become better connected in the industry.
What You'll Learn
Why you should always be yourselfWhy humor is something that can work with music (don't just be a serious artist)Ideas for how to approach content creation and YoutubeHow to find your community and use that to grow your following
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
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Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
Todd Barriage is a producer and artist from Ontario, Canada. He first gained a following on YouTube after posting covers before transitioning to original songs – with fun stunts and merch for promotion (for instance branded condoms).
More recently he covered AFI's entire Sing The Sorrow album, which helped him gain notoriety in the AFI-fandom world.
Listen as he shares his story and how embracing covers has helped him build a following and become better connected in the industry.
What You'll Learn
Why you should always be yourselfWhy humor is something that can work with music (don't just be a serious artist)Ideas for how to approach content creation and YoutubeHow to find your community and use that to grow your following
--
About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X