37 min
273: From Barbershop To Retail Powerhouse: The Story Behind Scotch Porter The Ecommerce Influence Podcast
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- Marketing
Ever Feel Like A Million Bucks After A $20 Haircut? Today’s Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months. Calvin Quallis is the Founder of Scotch Porter – a 7-figure New Jersey-based men’s grooming brand now on the shelves of major retailers like Walmart and Target.
The brand’s early beginnings trace back to his mom’s barbershop where Calvin noticed men couldn’t help but walk out with an entirely new pep in their step. Since then, Calvin has been on a mission to help men feel their best.
Calvin joins us on this episode to talk about what building Scotch Porter has been like, the struggles and challenges they’ve faced, marketing strategies that have worked for them, and so much more.
If you’re an ecommerce entrepreneur interested in going into retail, this episode is for you.
Enjoy!
Episode Highlights 6:34 The power of a $20 haircut: What inspired the Scotch Porter brand 10:19 Creating a mission you can get behind 12:17 Laying the groundwork for Scotch Porter 15:29 The key characteristic you need to solve your startup problems 17:27 What Calvin wishes he knew before signing major retail contracts 21:29 Two things Calvin would approach differently if given another chance 23:15 The lengthy process of landing inside Playboy magazine 25:35 Scotch Porter’s marketing strategies to gain traction 27:55 How Calvin would launch a second brand with what he knows now 30:23 4 invaluable resources Calvin recommends for your entrepreneurial journey 32:26 Why Calvin will hop on a call with any entrepreneur
34:39 The benefits of bootstrapping vs being funded 36:29 How you can get in touch with Calvin and learn more about Scotch Porter Links and Resources: Scotch Porter Website Scotch Porter on Instagram Scotch Porter on Facebook Calvin Quallis on LinkedIn Calvin@scotchporter.com The Tim Ferriss Show The BoF Podcast Glossy Podcast Masters of Scale Podcast How I Built This Podcast Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes
Ever Feel Like A Million Bucks After A $20 Haircut? Today’s Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months. Calvin Quallis is the Founder of Scotch Porter – a 7-figure New Jersey-based men’s grooming brand now on the shelves of major retailers like Walmart and Target.
The brand’s early beginnings trace back to his mom’s barbershop where Calvin noticed men couldn’t help but walk out with an entirely new pep in their step. Since then, Calvin has been on a mission to help men feel their best.
Calvin joins us on this episode to talk about what building Scotch Porter has been like, the struggles and challenges they’ve faced, marketing strategies that have worked for them, and so much more.
If you’re an ecommerce entrepreneur interested in going into retail, this episode is for you.
Enjoy!
Episode Highlights 6:34 The power of a $20 haircut: What inspired the Scotch Porter brand 10:19 Creating a mission you can get behind 12:17 Laying the groundwork for Scotch Porter 15:29 The key characteristic you need to solve your startup problems 17:27 What Calvin wishes he knew before signing major retail contracts 21:29 Two things Calvin would approach differently if given another chance 23:15 The lengthy process of landing inside Playboy magazine 25:35 Scotch Porter’s marketing strategies to gain traction 27:55 How Calvin would launch a second brand with what he knows now 30:23 4 invaluable resources Calvin recommends for your entrepreneurial journey 32:26 Why Calvin will hop on a call with any entrepreneur
34:39 The benefits of bootstrapping vs being funded 36:29 How you can get in touch with Calvin and learn more about Scotch Porter Links and Resources: Scotch Porter Website Scotch Porter on Instagram Scotch Porter on Facebook Calvin Quallis on LinkedIn Calvin@scotchporter.com The Tim Ferriss Show The BoF Podcast Glossy Podcast Masters of Scale Podcast How I Built This Podcast Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes
37 min