My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
308: Are 5 Brands Better than One? Lessons From Running Multiple Ecommerce Businesses at Once
Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain. Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4x400. After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4x400, where he supports five different eCommerce brands.
In this episode, Andrew shares the challenges he's faced and how his mindset has changed while running multiple eCommerce businesses simultaneously. We discuss the shift he anticipates we'll see in how brands reach their audiences in the near future and the channels he's investing in as a result of this.
If you're an eCommerce operator, you won't want to miss this episode.
Episode Highlights: 4:13 The meaning of 4x400 and how it relates to business growth. 6:11 Andrew's beginnings in the eCommerce world. 10:20 The challenges of operating multiple eCommerce businesses at once and the depth of learning that comes with it. 15:57 What Andrew's team at 4x400 looks like. 19:03 Metrics Andrew regularly looks at to track brands' success. 21:34 Impacts of the iOS 14 update across five different brands. 24:57 Channels Andrew is investing in as a result of Facebook's volatility. 29:45 The mindset shift entrepreneurs need to make around attribution. 32:37 Why you should take a cautious approach to your 2021 projections, especially if you crushed it in 2020. 33:59 How Andrew measures success and the difference between his free cash flow and EBITA goals. 37:15 Recommended resources for eCommerce entrepreneurs. 40:10 Lessons Andrew's learned as he's grown into a leader in his business. 45:25 Things that are making Andrew's life better right now. Links and Resources: 4x400 Bambu Earth Slick Products 31 Bits Genuine Canine Modern Fuel QALO Agency Partners Kinship CTC Community Resources eCommerce Fuel ADmission Podcasts Ecommerce Playbook eCommerce Fuel Generous Giving Planet Money Freakonomics Klaviyo Twitter Andrew Faris Taylor Holiday Web Smith Related Episodes 211: From Seminary To Shopify Plus: A Conversation About Brands with Aaron Orendorff 306: What’s Next In Ecommerce: The Future Of Amazon, Facebook Sustainability, And Emerging Channels With Andrew Youderian Intentional Wealth The Coalition @a_brawn on Twitter Review or subscribe on iTunes
BONUS: Sacrifice or Success? Two Options to Help You Scale Without Burning Out
Think you need to sacrifice everything to have a successful business? You're wrong. When you get to a certain point in your business' growth, sacrificing your relationships and your health is the worst thing you can do for your ongoing success.
We help you scale up without sacrificing everything or feeling overwhelmed. Today, I'm walking through our current programs so you can determine which one is the right fit for you.
Episode Highlights: 3:37 A coaching community with tools to help you scale up 6:41 Building connections with established eCommerce entrepreneurs 10:02 Accelerating your growth without adding more to your plate 12:03 Expanding your network and keeping yourself accountable 14:21 Where to go if you're ready to level up in your business Links and Resources: Coalition Intentional Wealth @a_brawn on Twitter Review or subscribe on iTunes
BONUS: The 7-Step Roadmap for Building a Self-Managing Company
Most people start a business because they dream of freedom. But in reality, they build themselves a prison. Having 7 or 8-figure revenue only does so much good if your entire business is dependent on you. I see so many business owners with more stress and less free time.
The good news is, it doesn't have to be this way.
In this episode, I'm sharing the 7-step roadmap for how to build a self-managing company that brings you joy and gives you the freedom you've always desired.
If you're ready to get more freedom in your business, without sacrificing your health, personal life, or family, you need to check out Intentional Wealth. It's an 8-week accelerator for eCommerce business owners that kicks off July 7. The enrollment period is open now, and the program is filling up quickly. Get the details here.
Episode Highlights: 3:05 Step #1 for building a self-managing company: Change your mindset about what's possible. 5:07 Step #2: Understand what you're really selling. 7:11 Step #3: Start thinking like a general manager, not a coach. 9:37 Step #4 for building a self-managing company: Share your intent, not your outline. 12:21 Step #5: Narrow down your metrics and give your team autonomy. 14:43 Step #6: Embrace delegation as a competitive advantage. 17:01 Step #7 for building a self-managing company: Find your mentors. Links and Resources: Intentional Wealth Strategic Coach Book: The Art of Selling Your Business Book: Traction @a_brawn on Twitter Review or subscribe on iTunes
307: How to Drive Massive Revenue with Email Marketing
Are you making at least 20% of your revenue from email marketing? If not, today’s guest is here to tell you how. Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue.
Chase joins us on today’s episode to share his knowledge on email marketing for eCommerce. He offers specific and tangible actions you can take to drive more sales and increase your email marketing revenue, talks about what works in email and what doesn’t, how to optimize your opt-ins, and how to find talented copywriters.
Episode Highlights: 4:26 The Bernie Singles Case Study 8:10 Common misconceptions about email marketing 10:05 Chase’s early career in email marketing 14:02 How Chase took complete ownership of his marketing funnel 17:54 The easiest ways to increase your eCommerce revenue with email marketing 20:09 How to maximize your email opt-ins 22:31 Does gamification work for opt-ins? 23:36 Chase’s email diagnostic checklist 27:27 What types of products should be invested in email marketing 32:09 The future of SMS marketing and what is overhyped 36:41 How to find talented copywriters and designers 39:53 Resources that helped Chase build Boundless Labs 42:47 What motivates Chase to stay committed to email marketing Links and Resources: Chase Dimond’s Website Chase Dimond on Twitter Boundless Labs Ecommerce Email Marketing Course by Chase Dimond Pura Vida Bracelets Privy Klaviyo PostScript Seth Godin The Coalition @a_brawn on Twitter Review or subscribe on iTunes
BONUS: 9 Reasons Why Your Ecommerce Business Isn't Growing
Do you want to unlock massive growth or stay small? If you're unsure why your eCommerce business isn't growing, this episode is for you.
Over the last five years, I've worked with businesses that have grown from $100K per month to $1MM per month, and I've worked with businesses that have continued to stay small, despite their desire for growth.
In this bonus episode, I'm sharing the 9 reasons why your eCommerce business isn't growing, and how you can change that.
If you're ready to unlock growth in your business, without sacrificing your health, personal life, or family, you need to check out Intentional Wealth. It's an 8-week accelerator for eCommerce business owners that kicks off July 7. The enrollment period is open now, and the program is filling up quickly. Get the details here.
2:51 Reason #1 why your eCommerce business isn't growing: You're scarcity focused 4:12 Reason #2: You aren't keeping up when the game changes 5:24 Reason #3: Superhero Syndrome 7:23 Reason #4 why your eCommerce business isn't growing: You aren't managing your cash 8:35 Reason #5: You're transaction-focused instead of transformation-focused 11:20 Reason #6: You're focused on tactics instead of strategy 12:46: Reason #7: You don't know what you want or what your business is 16:31 Reason #8 why your eCommerce business isn't growing: You think in terms of cost, not investment 18:12 Reason #9: You're trying to do it all alone. Links and Resources:
Intentional Wealth @a_brawn on Twitter Review or subscribe on iTunes
306: What’s Next In Ecommerce: The Future of Amazon, Facebook Sustainability, and Emerging Channels With Andrew Youderian
After a decade of fast-paced growth, are you wondering what’s next in eCommerce? Today’s guest is here to share his predictions. Three-time returning guest Andrew Youderian is back on today’s show. Andrew is a well-known entrepreneur in the eCommerce space, host of the eCommerce Fuel Podcast and the owner of the eCommerce Fuel forum.
In this episode, we do some big picture thinking on what’s next in eCommerce, what we’ve seen coming and going, Facebook trends and the future of Amazon. We also touch on brand building, emerging channels to pay attention to and what we think is on the horizon.
Episode Highlights: 5:39 Fast-paced growth and what’s next in eCommerce 8:39 The state of Amazon for eCommerce sellers 13:00 Is Facebook advertising going to be a thing of the future or the past? 18:46 Why Andrew Youderian doesn’t think Facebook is the path to sustainable growth 23:40 Strategies for owning your relationship with your community 28:10 Are you still experiencing asymmetric returns? 32:42 How to take advantage of emerging channels to grow your audience 35:49 Why Andrew closed the eCommerce Fuel job board 40:04 Exciting new tools and the future of Facebook groups 45:47 Why social trust is critical to the success of businesses Links and Resources: eCommerce Fuel eCommerce Fuel Podcast Andrew Youderian on Twitter eCommerce Fuel Podcast with Kevin Stecko: Shrinking a Business to Save It The My Wife Quit Her Job Podcast with Steve Chou Reddit Circle Podcast 106: Building a Business with Andrew Youderian Podcast 006: From The Corporate World To Selling His First ECommerce Store And Much More – Andrew Youderian, ECommerce Fuel The Coalition @a_brawn on Twitter Review or subscribe on iTunes
Austin, host of the The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands podcast, highlights all aspects of building wealth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
My favorite new ecomm podcast
Started listening to theEcommerce Influence after a crossover episode woth the Unnoficial Shopify podcast.
As an Ecommerce business owner I’m always looking for knowledge that can help me run my business. Thus far I’m blown away by the interviews, strategies, tips and techniques that I’m learning about.
Here’s my most impactful thus far:
300: 6 ECommerce myths
294: From losing $500K to making $1MM
290: how to grow your ecomm business from 500k to 5 million
These all have great insights I’ve already begun to utilize. I highly recommended subscribing.
I’ve listened to a few episodes and each one is packed with so much useful information! I work with various clients that are solely e-commerce or utilize it in some way in their business and this podcast is a great resource to point clients to and to bring in when working on projects with them!