The Savvy Dentist Dr Jesse Green

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by HR specialist, Jackie Strachan from HR Tactics.

Jackie’s passion for creating better Human Resources outcomes stems from over 20 years’ experience in the field and a drive for finding innovative solutions.

Recruiting the ‘right’ people, and keeping the right people is an ongoing challenge we all face when running any size business.

If you do not have a recruitment process, then this episode is going to help you develop one, plus specifically guide you through how to advertise to recruit great people for your practice.

The goal is to not be at the whim of people leaving your practice, where you have to recruit in a knee jerk manner. This always results in productivity headaches because when someone leaves you've got to spend time recruiting to get people on board and it takes time to train them and get them up to speed. Then if that first person that you've hired doesn't work out, you're back to square one.

Jackie’s HR career has seen her hold both operational and strategic HR management roles across a vast array of industry sectors including retail, financial services, child protection, professional services, dental, state emergency services, Department of Justice, agency recruitment and IT.

Jackie is a Certified Professional Member of the Australian Human Resources Institute (AHRI), holds an MBA from QUT, a Cert IV in Training & Assessment, and accreditation as a facilitator of ‘Extended Disc’ Psychometric Employee Profiling.





[4:14] - The most common challenges dental practices face in regard to the recruitment process.
[10:36] - Your recruitment process gives you the opportunity to sell your business to find the right applicant.
[17:40] - How to write a great recruitment ad for your practice.
[20:36] - How to create your recruitment process.
[27:17] - How should your onboarding process align with your recruitment process?
[29:34] - What ‘Day 1’ should look like for your new recruit.
[35:22] - What your new recruit should be thinking at the end of their first week. HR peeps call it ‘The Employee Experience’.
[44:25] - A wrap up of the 6 steps to your recruitment process.

Since 2016, the concept of The Savvy Dentist Podcast was to share the best thinking, the best ideas and the best practices from other industries, and bring them back to dentists so that you can adopt them for your own. So you can create the practice and the life that you ultimately want to create.

Thank you to each of you who have tuned in over the last eight years, whether you're a regular listener or a sometimes listener, we really appreciate you. 

Business is becoming more competitive, the marketplace is becoming more sophisticated and therefore the practice management techniques that were prevalent in the early 2000s, no longer apply today. As practice owners today, we need to have more advanced thinking than we've ever needed in the past.
If you want to have a business that you love, that you get to run, then we need to jettison that old thinking and we need to embrace new thinking. 

In this episode of The Savvy Dentist Podcast Dr. Jesse Green shares some fresh current day tactical small business lessons he has learnt over many decades in business to help you build a viable and profitable practice.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Dr. Dylan Hyam, experienced Oral and Maxillofacial Surgeon.

Now, if you've ever thought that running a dental practice can be challenging at times, well, frankly, you're absolutely right. It can be very challenging on occasion. But how about running eight practices all at once? 

Dr. Dylan Hyam is a specialist maxillofacial surgeon in Canberra, and along with his business partner, he also operates TMJ clinics around the country. 

In this episode, Dylan and Jesse have a really wide ranging conversation with some great lessons around decision making, and how to make decisions that are effective over the long haul. 

Dylan has a very deliberate and considered approach to both his life and his businesses, underpinned by a strong sense of values and principles. And one of those principles that Dylan holds above all else, the work must be good. 

Now, we all know that as healthcare providers, we want to do great work that we're proud of, and what Dylan shares is his long term approach to building success in practice.

Based on this value of doing great dentistry or great work. And he's also a really astute businessman and Dylan explains how he builds teams and his businesses to operate remotely from his headquarters in Canberra. And he's been able to instill great culture remotely. 

So if you've ever wanted to own more, more than one practice, or even if you want to run your one practice much better this conversation with Dr. Dylan Hyam will help you.

Dr. Dylan Hyam gained honours degrees in both Medicine and Dentistry from the University of Sydney. He began his career serving in the Royal Australian Army before taking up his first residency post at Westmead Hospital, Sydney. 
A/Prof Hyam trained in Sydney, Canberra and the United Kingdom, in order to maximize his exposure to the management of complex maxillofacial patients. 

In the United Kingdom he gained valuable training and experience in the management of head and neck cancer, orthognathic surgery, and complex bone grafting procedures.

A/Prof Hyam is the Director of the Oral and Maxillofacial Surgery Unit at The Canberra Hospital. He divides his time between both public and private practice. 

A/Prof Hyam holds multiple appointments within the Royal Australasian College of Dental Surgeons, relating to the provision of training to young surgeons. His appointment as Adjunct Associate Professor at the Charles Sturt Dental School allows for a continuum of education for undergraduate dental students.

Based on this value of doing great dentistry or great work. And he's also a really, really astute businessman because what he talks about is how he builds teams and his businesses operate remotely from his headquarters. And he's been able to instill great culture remotely. So if you've ever wanted to own more, more than one practice, or even if you want to run your one practice much better this conversation with Dr. Dylan Hyam will help you.





[6:06] - The transition from Dentist to Oral and Maxillofacial Surgeon.
[9:18] - Consult, Operate, and running business, the ‘how to’ manual.
[18:57] - The power of efficiency, and how to refine it.
[23:48] - Good decisions can have bad outcomes … similarly, bad decisions can have good outcomes.
[27:24] - How to scale from one to 8 practices.
[29:46] - The power of delegation and how to utilise it to run your practice remotely.
[35:28] - Aim to be predictable, repeatable, and reliable for your team and your culture will boom.
[42:41] - Staying focussed on the long term vision is powerful, and profitable.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Michelle Tayler from Marketing Practices.

Marketing is what will drive your business forward, and it will help you achieve new heights of revenue, and scale.

Michelle is a marketing professional who works specifically with dental practice owners to help you implement effective marketing strategies to attract new patients and retain existing ones … and ultimately, feel more comfortable with your ongoing marketing strategy.
So, if you lack the time and your marketing approach is a little ad hoc and doesn't seem to get much traction, or, you realise the value of a strong online presence, but find it nearly impossible to keep up to date with the rapid developments in digital and social media marketing. In this episode you will gain not only the confidence, but the clarity on how to increase your marketing efforts and see instant results.
Michelle describes how to encourage your patients to authentically refer your practice, without feeling like a salesperson?
Marketing is just a small element of all the things that you are juggling with the heavy demands of running your practice, so press play and learn how you can strategically increase your marketing, and your revenue.





[2:46] - Why are practice owners not comfortable with marketing?
[9:52] - Why you MUST be authentic in your marketing.
[13:10] - There is no magic marketing button. But these are the tips and tricks.
[21:39] - You will never need to ‘sell’ to your clients and future patients again.
[29:39] - How to market your practice - the sensible way.

[34:29] - How to recruit and train a marketing pro in your practice. (note: You might already have ‘that’ person on staff)

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by International Speaker, Concert Artist, Voice Over Actor, and Songwriter Karen Jacobsen.
You may not have heard of Karen by name, but we guarantee you will have heard her voice, especially if you've ever uttered the phrase, “Hey Siri”.
Karen is the voice of Siri and is heard in over one billion GPS and smartphone devices worldwide.

In real life, through her music, concert performances, and keynote speaking presentations, Karen entertains and inspires people to ‘recalculate and navigate’ change powerfully. It's all about navigating your way, no pun intended, through life and through business. 

Karen explains her five key ways to get back on track if you're off-track. If you've ever felt like your business isn't quite going the way you wanted, or things aren't quite right, or something just doesn't feel quite as it ought to, then be sure to have your pencil, a clean notepad, and press play … stat!

Taking her universal message to major events across multiple industries including finance, health, education, travel and real estate, Karen is a TEDx Speaker and Author of two journal-style books; The GPS Girl's Road Map for Your Future, and Recalculate - Directions for Driving Performance Success.





[4:13] - How growing up in regional Mackay QLD, led to New York City.
[6:56] - The voice over casting that changed Karen’s life forever.
[12:46] - Does the voice of Siri … actually take Siri’s advice?
[17:10] - The 5 key steps to ‘Recalculating and Navigating’ your personal and business life.
[23:16] - The difference between America & Australia according to Siri.
[27:43] - The importance of having a support network, and how to create one if you don’t already have great people around you.

Dr. Namita Gupta is an Implant and Cosmetic surgeon, educator, and visionary entrepreneur, with over 21 years of dental industry experience. As the Co-founder of Restocq, and multiple greenfield dental practices, Dr. Gupta seamlessly blends her passion for dentistry with a keen entrepreneurial spirit. Her mission is to combine passion with purpose, empowering dentists and their teams to operate at their full potential.

Beyond her entrepreneurial pursuits, Dr. Gupta actively contributes to dental education, holding roles as an examiner, lecturer, and planning committee member for the Graduate Diploma in Implant Dentistry at the University of Sydney, and as an examiner, lecturer, and clinical supervisor at The Implant Institute in Perth.

In this episode of The Savvy Dentist Podcast, Dr. Gupta shares her background story growing up in a family business and the lessons that she learned from her parents that still guide her in making important business decisions today.





[7:38] - There is value in learning what hard work is at an early age coming from a migrant background.
[13:46] - Graduating in 2004, Namita opened her first practice in 2010. Her aim was to take the time to really dive deep into her profession and hone her skills in every different aspect of dentistry, not just clinical, but also work process.
[24:28] - You can own the business, you can support and train your team, you can mentor … and you can take time away and do those things that are of value to you, like having a family.
[30:14] - Dentistry is really cutting edge when it comes to technology. Not so when it comes to systems & business processes. So Namita and her husband Stephan started Restocq.
[45:52] - The future of procurement utilising Restocq.