294: 5 Business Lessons Learned In 2021 Selling the Couch

This is the last podcast episode for this year as I take some extra time off to refresh, recharge, and get new episodes ready for 2022. In this solo episode, I’m reflecting and sharing the top five business lessons I have learned this year and what I’ll be focusing on for the upcoming year.
You’ll Learn:
● How I was intentional about taking an indefinite sabbatical from clinical work to focus fully on STC (See Episode 210 for the full story.)
● Why humbling realizations came to me about the difficulties in running two businesses, delivering clarity about my calling, and my desire to build a life around my family
● How this decision has significantly improved my mental health and sleep quality
● Five Business Lessons I’ve Learned this Year:
○ #1--”I don’t want to keep swapping Corelle plates.”
■ I’m focusing now on four things: the STC podcast, The Healthcasters course and community, Online Course School, and a high-level Mastermind group--and this feels right to me.
○ #2--What is ENOUGH?
■ Success and personal worth are not solely measured in finances, and there are other aspects of life that are higher priorities.
○ #3--I love teaching and want to create more space for that.
■ Creating exercises to help students learn brings me great satisfaction and happiness.
○ #4--I value a few deep and authentic relationships with fellow creators.
■ I love these friendships and the connection we have to do life and our business journeys together.
○ #5--Slow and steady growth is fine.
■ This pace of life makes sense to me and suits me, and I couldn’t ask for anything more than this meaningful and purposeful life.
● My primary goals for 2022:
○ Work intentionally on my money stuff.
○ Focus on making Online Course School an amazing experience for therapists.
One of the questions I get asked all the time as a podcaster is “what podcasts do you listen or subscribe to?” This might surprise you, but there's really only one show that I absolutely have to listen to . . . every week. Actually, every day. Like, I'll literally drop what I'm doing (unless I'm with the family of course) and listen to each episode when it drops.
The show is Tesla Daily, which is why I couldn't be more thrilled to have its host Rob Maurer on the show today!
If you want a behind-the-curtain peek at how someone with over 100,000 YouTube subscribers produces a hard-hitting podcast every day, you're in the right place. Rob built this show from the ground up and incredibly, launched his first episode from concept to publish in just 48 – 72 hours. Even more impressive is how Rob's built a trust-worthy brand in such a crowded space.
What does it take to keep up production with a daily show like this? Why does Rob do what he does and how did he get started? How do you combine an audio-first podcast with the power of YouTube? And what does Rob do when Elon Musk posts a controversial tweet? All that and more today — press play, y'all!
Our Featured GuestRob MaurerRob Maurer has been a Tesla retail investor since 2013 and started the Tesla Daily podcast in 2017 to help people understand the company and contextualize the flurry of news surrounding Tesla. In 2019, Rob expanded the podcast to YouTube, amassing 100,000 subscribers in less than a year.
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You'll Learn:How a gap in mainstream reporting and the pursuit of neuroplasticity led to Tesla DailyWhy producing his podcast on top...