300 episodes

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

Selling the Couch Melvin Varghese, PhD

    • Business
    • 4.9 • 315 Ratings

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

    325: 7 Ways That Shifting To A 4 Day Work Week Made Me A Better Entrepreneur

    325: 7 Ways That Shifting To A 4 Day Work Week Made Me A Better Entrepreneur

    Today’s topic is inspired by a Twitter thread I wrote about a life-changing event in our family when our daughter began preschool recently. Since she was born prematurely, going through the NICU experience four years ago coupled with the demands of entrepreneurship brought me to the realization that things had to change. The season of life that was one of the hardest things became the best thing to help me reevaluate and realign my life and goals. As much as I love my work, I wanted my life to be about much more than my work. Join me to learn how shifting my work week has made me a better entrepreneur, husband, father, and person.
    You’ll Learn:


    Business becomes more complicated with more time.
    “You don’t have to suffer in order to succeed.”
    For any task, look to automate, delegate, eliminate, or systemize.
    There are more metrics than money.
    “Not everything that counts can be counted.”
    The time I’ve spent and the memories I’ve made with my daughter are priceless.
    Creativity time is essential.
    Time to explore and be curious should be an intentional part of the day/week.
    Giving your mind time for creativity and play will help you make better business decisions.
    Business doesn’t have all the answers.
    Work will not fulfill you in every aspect of life.
    “Don’t build your life around your business; build your business to support your life.”
    Simplicity is key.
    Concise communication is essential for people to understand you.
    “Be clear, not clever.”
    Seasons don’t last.
    Entrepreneurship is a roller coaster ride, but time will pass quickly.
    “Focus on the present and be grateful for now.”
    The courage of a child is inspiring.
    Be resilient like a child, and get back up when you fall down.
    “The only way to fail in building a business is by refusing to get back up.”



    Mentioned in this episode:
    We'd Like to Thank Today's Sponsor
    Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

    https://selling-the-couch.captivate.fm/zynnyme (zynnyme)

    • 23 min
    324: How To Grow A New Podcast with Jeremy Enns

    324: How To Grow A New Podcast with Jeremy Enns

    “Will anyone listen to it? How can I grow my audience?” These are the questions that badger everyone who starts a podcast, and even though I am a veteran podcaster of several years, I know there is a lot of room to grow. The good news is that there are people who can help us learn by sharing their knowledge and experience. My guest today has answers to your biggest questions about growing and marketing your podcast. It’s easier than you think! Join us!
    Our Featured Guest
    Jeremy Enns


    Jeremy Enns is a podcast marketing strategist for scrappy brands, networks, and creators who are looking to punch above their weight. He has helped his clients generate over 50 million podcast downloads and millions of dollars in revenue. By working with many different podcasters, Jeremy has learned what works best in podcast growth, and he’s here to share his top tips for growing a podcast strategically and intentionally.


    https://counterweightcreative.co/ (Website)


    You’ll Learn:


    Jeremy’s outlook on the fate of the podcasting industry–Is podcasting here to stay?
    Why people from different platforms are getting into podcasting to build long-term engagement
    Jeremy’s tips for beginning podcasters:
    Have realistic expectations. “The root of unhappiness is misaligned expectations.” Think of podcasting as a five-year plan for learning a new skill—and appreciate the intangibles.
    Think of marketing as just another way of creatively communicating ideas to help the people you want to serve. Find ways to make marketing fun for you.
    Use the writing methods that work best for you.
    Be an active participant in communities where you feel comfortable and always look for one-on-one conversation opportunities. “Go live in the world where your people already are.”

    An overview of Jeremy’s upcoming workshop, The Minimalist Podcast Marketing Method, and his flagship course, Podcast Marketing Academy
    Mentioned in this episode:
    We'd Like to Thank Today's Sponsor
    Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

    https://selling-the-couch.captivate.fm/zynnyme (zynnyme)

    • 42 min
    323: 3 Tips To Become An Awesome Storyteller Online

    323: 3 Tips To Become An Awesome Storyteller Online

    Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!
    Our Featured Guest
    Kieran Drew


    Kieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a copywriter/storyteller. My first connection to Kieran came through the viral story he wrote about his unique medical experiences as a teenager. He is a talented storyteller who has helped my writing immensely, and I know his insights will be helpful to anyone looking to improve their writing.


    https://www.kierandrew.com/ (Website)


    You’ll Learn:
    Why Kieran made the unconventional transition from dentist to copywriter/storyteller
    An overview of Kieran’s spinal issues involving a tumor, surgeries, and titanium rods—this is the experience that helped him discover storytelling and a new love for life
    3 tips to become a better storyteller:
    Make a story bank by writing down everything that happens to you with specific details.
    Cut through the noise to impart a lesson.
    Even in sales, start every point with a story.
    How specific details make your stories more impactful
    How to draw a “lesson” from each story
    How storytelling breaks down skepticism and improves your selling ability
    How storytelling can be your differentiator in the online world
    A storytelling template: what happened/the lesson, why people should care, and a call to action
    How Kieran reviews his story bank to choose his next story



    Mentioned in this episode:
    We'd Like to Thank Today's Sponsor
    Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

    https://selling-the-couch.captivate.fm/zynnyme (zynnyme)

    • 28 min
    322: How To Avoid Information Overload In Your Online Course

    322: How To Avoid Information Overload In Your Online Course

    Today’s session is a coaching call, and our main focus is on a struggle that many course creators face. When you are an expert in your course content, how do you find the balance in presenting information without overwhelming your students? I feel sure that every course creator has felt this struggle, so I hope you find today’s call to be helpful.
    Our Featured Guest for today’s coaching call:


    Heather England, Ph.D., LCP, LCPC, CST, CDWF


    Dr. Heather England is a coach, certified sex therapist, and licensed clinical psychotherapist in Overland Park, Kansas. She is part of our online course mastermind, which you can explore athttp://www.sellingthecouch.com/mastermind ( www.sellingthecouch.com/mastermind). Heather is in the process of creating a course on erectile dysfunction, and she has already learned a lot in preparation to launch her course. Her biggest question is how to present her course without information overload for her students. You are invited to listen to the coaching call with Heather and Melvin!


    https://www.lovefilledlife.com (Love Filled Life)


    You’ll Learn:
    How Heather evolved as a sex therapist and realized the need for more information
    How Heather found the niche for her online course in helping men with erectile issues
    A common mistake that our colleagues make in creating an online course
    How the STC Mastermind course has fast-tracked Heather’s course creation and launch (scheduled to begin in a few short weeks!)
    How Heather’s four-week course is structured with videos, downloadable resources, and a coaching call
    Why Heather is being intentional to allow her students to maintain anonymity if they prefer
    Tool options that can be used to allow students to submit questions to Dr. Heather privately
    Why Heather is struggling to uphold her standards of competency and concrete research without overwhelming her students with information and exercises
    How Heather is approaching a particular module of her course that includes a lot of information
    How to pare down exercises and activities to the most important “Aha moment” for students
    The value of using a survey to get feedback at the end of EACH module–rather than waiting until the end of the entire course
    Heather’s top takeaways from this coaching call and how she plans to implement what she has learned

    How you can find Heather’s course, free webinar, and other resources athttp://www.lovefilledlife.com ( www.lovefilledlife.com)
    Mentioned in this episode:
    We'd Like to Thank Today's Sponsor
    Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

    https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how

    • 40 min
    321: Business As A Tool For Growth, Creativity, and Social Justice with Ariana Lloyd, LCSW

    321: Business As A Tool For Growth, Creativity, and Social Justice with Ariana Lloyd, LCSW

    Hello! Welcome to a brand new season of STC that will take us through September and October before I take an extended sabbatical of several months. Today’s session is a fascinating conversation about considering the greater purpose of our businesses beyond merely generating income. How can our businesses be a vehicle for much, much more in the world? Let’s discuss this topic with today’s guest!
    Our Featured Guest
    Ariana Lloyd, LCSW


    Ariana Lloyd is a licensed clinical social worker in Portland, Oregon. She runs eight-week live cohorts to help therapists coming into private practice set up their businesses in ways that are focused on personal growth, creativity, and social justice. In this conversation, we talk about the ways her business has been a means of personal growth and healing, along with how to offer programs with intentionality and meaningful service to clients. Ariana tells us how she exercises her creative muscles through her business, and we wrap up with ways to tackle social justice issues and advocacy with intention, care, and cultural humility.


    You’ll Learn:


    How Ariana’s business became a source of healing and personal growth
    How even the practical tasks in business-building can help heal past wounds
    How to find balance between personal healing and being of service to clients
    How Ariana has tapped into her creativity by offering her unique programs to clients
    What works best for Ariana in exercising her creativity muscles: writing and talking to a trusted friend when facing a new project
    Why clinicians have unique opportunities to step into leadership, advocacy, and empowerment for social justice issues
    How the business-building process can incorporate more radical values that address systemic change for social good
    Why Ariana offers free training on specific topics and donates to organizations doing good in the world
    How social justice applies to the sense of duty Ariana feels to help others
    An overview of Lloyd Collective offerings and the help offered to private practitioners



    Mentioned in this episode:https://amzn.to/3ebopCm ( Barbara Love), author, and researcher
    https://www.lloydcollective.com/ (Connect) with Ariana




    Mentioned in this episode:
    We'd Like to Thank Today's Sponsor
    Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

    https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 41 min
    ENCORE: Improving Your Private Practice Website with Daniel Fava

    ENCORE: Improving Your Private Practice Website with Daniel Fava

    Like many of you, I’m looking forward to a different 2021, but I am grateful for what we’ve learned about ourselves, our businesses, and our resilience. Today’s topic is more relevant than ever, as we all want to learn more about improving our private practice website. Join us to learn more!
    Our Featured Guest
    Daniel FavaDaniel Fava, from Private Practice Elevation, is my friend and an expert in website design. I trust his insight and advice, and I rely heavily on him for everything website-related. Daniel is here to share what is working for private practice websites post-pandemic. Much of what we think about our private practice websites has shifted greatly during the COVID-19 pandemic, and what used to serve us well may not be working now. As many of us are transitioning to full-time online counseling or at least some increased element of online therapy, Daniel’s advice is relevant and timely.
    https://my.captivate.fm/www.privatepracticeelevation.com (Website)
    https://my.captivate.fm/www.privatepracticeelevation.com/roi (ROI Report)
    https://my.captivate.fm/www.privatepracticeelevation.com/stc-audit (Website Audit)
    You'll Learn:What has changed about websites and online traffic since the pandemic began
    Three things that are working well for private practice websites:
    A professional website is more important than ever.
    People are searching online, so you need to have a presence there that stands out.
    Content is the foundation for getting found online.
    Foundational content includes your home page, service pages, and specialty pages.
    Online therapy has become an essential part of private practice.
    Your website audience is now expanded throughout your entire state, instead of just your local vicinity.
    How to incorporate non-written content, like videos and podcasts, into your website
    Why you should take this opportunity to view your website through new eyes

    Transcript:Melvin:
    Hello, welcome to session 262 of Selling the Couch. I hope you are having a good start to the New Year. Man after the fun adventure that was 2020 I am really looking forward to a different 2021. At the same time, I feel like I'm so grateful. As hard as this has been that in some ways that we were able to go through this because I think it's definitely taught all of us just how resilient we are; especially if you have been able to manage a business and during a pandemic, you're pretty legit.
    So today's podcast session is with my good friend Daniel Fava from Private Practice Elevation. Daniel is an expert when it comes to website design. It's someone I rely on for both STC and my private practice website. And Daniel is here to share three of the things that are working for private practice websites post-pandemic. I know that how we think about private practice and even how we think about our private practice websites has shifted in the midst of this pandemic.


    There are just things that were working in the past that are not working as well now and we've learned a lot of insights and key things in terms of what could work and what will be working going forward. Especially as many of us transition either fully to online counseling or maintain some element of online counseling in our practices. I think there are just a lot of different things there. So we'll get right to today's conversation. Here is my conversation with Daniel Fava from privatepracticeelevation.com.


    Hey, Daniel, welcome back to Selling the Couch.


    Daniel:


    Hey Melvin, how's it going? Thanks so much for having me back.


    Melvin:


    You're welcome. And Happy New Year, because by the time this releases, it'll be the New Year.


    Daniel:


    That's right. That's always the interesting and strange part of recording podcasts is the timing bit because we're recording before Christmas, but we're saying Happy New Year.


    Melvin:


    Yes, absolutely. We have to get it all in our mind.


    Daniel:


    Yeah.


    Melvin:


    I'm really excited...

    • 37 min

Customer Reviews

4.9 out of 5
315 Ratings

315 Ratings

lisa mustard ,

Honest & transparent

I truly appreciate Melvin’s authenticity. He shares so much of his journey and process with his listeners. His guests range with a variety of expertise and knowledge..I learn something new in each episode!

gfrtccdyh ,

What?

This podcast has such a high rating that I listen to one from time to time to find one of the gems other people see, BUT I’m always sorely disappointed! This is one of the most useless podcasts. Please don’t waste your time!!!!!!

Bryan Nixon ,

A Wonderfully Helpful Podcast for Entrepreneurs

I was recently the featured guest (Ep. 271) on the Selling the Couch podcast with Melvin Varghese! We had a lovely conversation and it was a true honor for me!

On the surface we discussed marketing videos for counseling practices, but in reality we discussed deeply human themes of suffering, authenticity, vulnerability, and depth psychology.

Melvin is a truly delightful human and an excellent podcast host! Be sure to check out the Selling the Couch podcast and follow the Selling the Couch Facebook group, particularly if you are a therapist (or any small business owner really). There is so much excellent and useful content both on the podcast and in the Selling the Couch Facebook Group!

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