300 episodes

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

Selling the Couch Melvin Varghese, PhD

    • Business
    • 4.9 • 314 Ratings

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

    316: Creating A Breathwork App with Brian Von Ancken

    316: Creating A Breathwork App with Brian Von Ancken

    Today’s session is all about building a breathwork app. It’s an interesting and nuanced process that most of us don’t understand. Breathwork can be a vital part of any therapy practice, and it is a tool that we should better understand. Join us to learn more!
    Our Featured Guest


    Brian Von Ancken


    Brian Von Ancken is Head of Partnerships at Othership.us. Brian and I met on Twitter, which has been a great place for me to connect and engage with many amazing people. Brian’s app is one of the top products on Product Hunt, and I’m curious about why he created an app like this that focuses on health and wellness. We will also talk about the technical aspects of creating a breathwork app.


    https://www.othership.us/ (Website)
    Get a discounted price on Othership by using the link: http://www.sellingthecouch.com/othership ( www.sellingthecouch.com/othership).


    You’ll Learn:


    Brian’s personal journey, finding wellness after difficulties, that led him to Othership
    How Brian’s law degree benefits him in the entrepreneurial world
    The biggest mental roadblocks that were in Brian’s way
    Lessons learned in putting yourself “out there” on social media
    How Brian connected with the Othership founder and ended up partnering together
    How Brian’s breathwork app gained popularity through Product Hunt, a website that features new and useful products
    How Othership is trying to fuel a movement toward peak experiences and elevated wellness
    How the app material is recorded by breathwork facilitators in a high-quality production process
    How Brian has struggled to remain authentic along the journey



    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 30 min
    315: How to Use Loom to Record Your Course Quickly and Efficiently

    315: How to Use Loom to Record Your Course Quickly and Efficiently

    Even with seven years or so of course-building under my belt, I certainly do not claim to be an expert with all the answers. Always the student, I’m constantly learning and tweaking the process, and I’m always happy to share my tips and valuable lessons with you. There are so many tools, equipment, formats, etc.--- and it can all be very intimidating! In today’s solo session, I’m sharing tips about my favorite recording tool, https://www.loom.com (Loom). Join me now!
    You’ll Learn:
    Why Loom is my favorite recording tool for online courses and the STC podcast
    My tips for using Loom to record your online course videos:
    Alter the sharing style. You can record your screen, your voice, or both. I recommend a combination of all three for variety. Don't be afraid to show your fce on camera!
    Stick with one big idea per video. The “Show Recording Time” feature in Loom helps you avoid overwhelming your audience with long sessions. I try to stick to 4-7 minutes.
    Decide beforehand your format for each video. My advice is to start with what problem you’ll solve, give three tips, and share a common mistake from your personal experience.
    Create a custom thumbnail. Loom helps do this beautifully.
    Create folders in Loom before recording. It’s 100x better to organize them from the beginning.
    Invest in a mic to boost the sound quality. “Small improvements in quality lead to a big impact.”
    Record with a digital DSLR. The quality will be 100x better than what a webcam will give. You have to buy a USB Capture Card to allow the DSLR to shoot video.
    Have a very, very clear call to action. Whether the next step is to watch the next video or complete a workbook or exercise, be clear about it for your audience.



    Resources:


    See my gear recommendations! http://www.kit.co/mvarghese ( www.kit.co/mvarghese)


    Check out the Mastermind!http://www.sellingthecouch.com/mastermind ( www.sellingthecouch.com/mastermind)
    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 24 min
    314: Finding Our Enough as Entrepreneurs with Keri Nola

    314: Finding Our Enough as Entrepreneurs with Keri Nola

    Today’s session is very relevant to the season of life that I’m currently navigating. How far do we keep going as entrepreneurs as we reach our goals? How far is enough that our lives and responsibilities are balanced by the work we do and not pushed aside by work? How big do we want our business and our revenue goals to be? Join us for a closer look at “enough” in today’s podcast!
    Our Featured Guest
    Keri Nola
    Keri Nola is a good friend and a repeat guest on the podcast, even though it’s been far too long since she has joined us here. After more than a decade of growing a prosperous practice as a licensed psychotherapist, Keri expanded her work into other avenues. She’s a best-selling author, podcaster, and founder of the Abundance Activator for Healing Entrepreneurs. Her global practice allows her to mentor healers as they conquer fear and doubt so they can step into their power and serve abundantly. Keri helps us dive into what “enough” is and why so many clinicians tell their clients that having more stuff doesn’t equal happiness—but they fall short in following their own advice as small business owners. Keri shares her internal thought process about building new products and services and her decision-making process.


    https://kerinola.com/ (Website)
    Use coupon code “sellingthecouch” athttp://www.theabundanceactivator.com ( www.theabundanceactivator.com) to lock in current rates on Keri’s Abundance Activator for the remainder of 2022.


    You’ll Learn:
    Why it’s tempting and seductive to build bigger and have more
    How your “more” should be aligned with your season of life, personality, and energy
    How to evaluate your desire to grow–Where is it coming from?
    The difference in feeling the slow simmer of a divine pull vs. the frantic need to compare and compete with others
    Why it’s important to look for alignment, both in ourselves and in others we might follow
    Why you have to welcome abundance as a resource to help you (and your team) relax and take care of yourselves
    Why it’s OK to want to create something new in a way that serves others and helps you
    How care, attunement, and mindfulness are involved in deciding who should work with us (It’s OK to say NO to working to some people–for their own good.)
    How Keri has learned to figure out her “enough” by deciding what is true and checking in with herself for peace and alignment
    Why you need to ask, “Am I living what is true for me?”
    An overview of Keri’s Abundance Activator, her membership community for healing entrepreneurs







    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 34 min
    313: The 10 Biggest Mistakes I Made As An Online Course Creator

    313: The 10 Biggest Mistakes I Made As An Online Course Creator

    These past few years, I’ve been focused on building a life around my family and self-care rather than fitting those things around a career. I’ve learned that there is much wisdom in slowing down and not keeping up a crazy pace. One thing that has helped me accomplish these goals is creating an online course. Even though I’m super grateful and blown away by the success of the Healthcaster’s course, I made a lot of mistakes along the way. Join me as I share my insights and lessons learned.
    You’ll Learn:
    The 10 biggest mistakes I made as an online course creator:
    1–I didn’t understand how my childhood trauma affected my course pricing.
    Check out these resources: “https://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html (The Psychological Price of Entrepreneurship”) (Inc Magazine), We Should All Be Millionaires by Rachel Rodgers, and courses byhttps://www.heytiffany.com ( Tiffany McLain).
    2–I gave my students lifetime access to coaching and community.
    This caused me to feel resentment for not charging more for that kind of access to me.
    3–I focused too much on gear instead of creating a steady marketing system.
    I have learned that marketing, which is not my strength, is all about authenticity and connection.
    4–I focused on being in the “middle of the pack” on pricing instead of in the upper tier.
    Ask yourself, “Do you want to be the Apple or the Walmart in your niche?”
    5–I didn’t realize that I could invite students into other experiences beyond my course.
    Options include a mastermind, cohort-based course, and other recurring income buckets.
    6–I realized that looking at my bank account doesn’t drive sales as testimonials do.
    Follow me onhttps://twitter.com/mvarghese5?lang=en ( Twitter) for more information on this topic.
    7–I thought I’d be stuck on one business model, so I built a “strip mall model.”
    I didn’t realize that offering several products requires a lot of work, so I’m moving to a “skyscraper model.” Find out more athttp://www.sellingthecouch.com/mastermind ( www.sellingthecouch.com/mastermind).
    8–I thought having a mentor with a similar course meant that I couldn’t create one.
    When someone else has a similar course, you can niche down into a more specific message.
    9–I was too concerned about the sale over the relationship.
    This came from a poverty mindset instead of the abundance mindset to which I aspire.
    10–I didn’t think about the one-off sale on the front end and the recurring invitation on the back.
    A certain number of students will want a more in-depth experience with us.

    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 28 min
    312: SEO When Doing Telehealth Across The State

    312: SEO When Doing Telehealth Across The State

    Today’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!
    Our Featured Guest
    Jessica Tappana, MSW, LCSW
    Jessica Tappana is the founder of Simplified SEO Consulting, a firm that helps private practice owners build their businesses through Search Engine Optimization. She’s a group practice owner in Missouri and an SEO nerd who loves taking therapy websites to the top in Google rankings. In today’s session, Jessica talks about the biggest considerations in SEO as telehealth becomes the norm, as well as tips to improve SEO in practicing telehealth. We wrap up with Jessica’s insights about SEO as it relates to location-based services.
    https://simplifiedseoconsulting.com/ (Website)


    You’ll Learn:


    The biggest difference in approaching SEO as telehealth becomes the norm
    Why content generation is the solution to improve SEO for telehealth provider
    Why there is less work required to maintain an SEO ranking once you achieve it
    Jessica’s tips for telehealth practitioners to improve SEO:
    Create a unique location page for each state in which you are relevant.
    Have a technically-sound website.
    Blog regularly. (The optimal frequency depends heavily on your location and level of competition.)
    The value in truly useful content for our clients that ALSO improves SEO
    Why SEO doesn’t like “psycho-babble” but notices readability

    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 30 min
    311: 10 Lessons I've Learned as a Course Creator (part 2)

    311: 10 Lessons I've Learned as a Course Creator (part 2)

    Today’s solo episode is the second in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it recently passed the $300K revenue mark. Those results are far more than I could have ever imagined, and as I’ve reflected, I realize that I have learned a lot through this journey. I hope some of my lessons learned will be helpful for you! Join me for today’s session where I’ll cover #6-10 of my top ten lessons learned.
    Lessons learned as a course creator (#6-10)
    Social media marketing can be intimidating. Focusing on webinars makes more sense in many ways.
    Webinars magnify your strengths as a teacher.
    Webinars make it easy for viewers to sign up for your course.
    Webinars can be evergreen, and you can sprinkle in live ones whenever you want. (EasyWebinar makes the process simple. Check it out athttp://www.sellingthecouch.com/easywebinar ( www.sellingthecouch.com/easywebinar).)
    In webinars, focus on sharing your story, your WHY, and your expertise.
    “Low prices attract tire-kickers.”
    A higher price will make you want to over-deliver to your students.
    A higher price limits impulse buyers and attracts more of the students you want.
    Charging a higher price allows you to reinvest more money into better quality gear for the future.
    Don’t compete on price.
    Offering discounts and lower prices will affect the quality of your students.
    Consider offering time-limited bonuses, like a group coaching call, video series, etc., rather than offering discounts.
    Have an easy way to gather testimonials. (Check out testimonial.to athttp://www.sellingthecouch.com/testimonial ( www.sellingthecouch.com/testimonial).)
    Students can choose a video or text testimonial about their experience.
    Separate your course success from your self-worth.
    Your course isn’t who you are, but it’s just one thing you do.
    Don’t compare your course success to someone else’s. “Comparison is poison.”

    You can check out all of my 10 Lessons Learned (with video!) in myhttps://twitter.com/mvarghese5/status/1513503190410481669 ( Twitter) thread!
    Mentioned in this episode:
    Ready to create your own course? Download the FREE Online Course Guide!
    Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!


    https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )

    • 19 min

Customer Reviews

4.9 out of 5
314 Ratings

314 Ratings

lisa mustard ,

Honest & transparent

I truly appreciate Melvin’s authenticity. He shares so much of his journey and process with his listeners. His guests range with a variety of expertise and knowledge..I learn something new in each episode!

gfrtccdyh ,

What?

This podcast has such a high rating that I listen to one from time to time to find one of the gems other people see, BUT I’m always sorely disappointed! This is one of the most useless podcasts. Please don’t waste your time!!!!!!

Bryan Nixon ,

A Wonderfully Helpful Podcast for Entrepreneurs

I was recently the featured guest (Ep. 271) on the Selling the Couch podcast with Melvin Varghese! We had a lovely conversation and it was a true honor for me!

On the surface we discussed marketing videos for counseling practices, but in reality we discussed deeply human themes of suffering, authenticity, vulnerability, and depth psychology.

Melvin is a truly delightful human and an excellent podcast host! Be sure to check out the Selling the Couch podcast and follow the Selling the Couch Facebook group, particularly if you are a therapist (or any small business owner really). There is so much excellent and useful content both on the podcast and in the Selling the Couch Facebook Group!

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