1 hr 9 min
#3: Andrea Hernández - Snaxshot, Predicting Food & Beverage Trends, Building Online Communities & Feeling Like An Outsider Girl Gone Viral
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- Society & Culture
What do trends in social media consumption and food consumption have in common? What can foody culture teach us about the type of influencers who will hold power in the years to come? How do you turn your passion for food and snack predictions into a strong online community? How do you stay authentic even when you feel like an outsider? How can creators make money from their content despite Stripe/Venmo not being available in the majority of places outside of the US?
On this episode of Girl Gone Viral, hosted by Liz Hagelthorn, Andrea Hernández, creator of Snaxshot and food & beverage trend forecaster, is here to discuss building a new type of online community, Clubhouse’s early days, Snaxshot’s origin story, CaaS (Curation As A Service) and the buying power of millennials. Then Liz and Andrea discuss how important Instagram is to driving food trends, how to work with crippling self doubt as a creator and the role of memes as a useful tool to champion authenticity through the storylines of critical self-awareness.
Follow & Subscribe to Girl Gone Viral
☆ Twitter at twitter.com/ggvpodcast
☆ Instagram instagram.com/ggvpodcast
☆ Website girlgoneviral.xyz
Snaxshot is a newsletter and online community for snack lovers, foody culture and DTC brands everywhere. Born and raised in Honduras, Andrea launched Snaxshot during the pandemic and has become one of the food industry's preeminent voices chronicling the evolution of snack culture from buzzword ingredients, packaging and aesthetics, to the latest and greatest trends in DTC. Andrea has been featured in The New York Times, The New Yorker, Thrillist, Food and Wine and more.
Andrea can be found: twitter.com/iiiitsandrea and instagram.com/theandreahernandez/
Snaxshot can be found: https://snaxshot.com/, twitter.com/thesnaxshot instagram.com/thesnaxshot/
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Support this podcast: https://podcasters.spotify.com/pod/show/girlgoneviral/support
What do trends in social media consumption and food consumption have in common? What can foody culture teach us about the type of influencers who will hold power in the years to come? How do you turn your passion for food and snack predictions into a strong online community? How do you stay authentic even when you feel like an outsider? How can creators make money from their content despite Stripe/Venmo not being available in the majority of places outside of the US?
On this episode of Girl Gone Viral, hosted by Liz Hagelthorn, Andrea Hernández, creator of Snaxshot and food & beverage trend forecaster, is here to discuss building a new type of online community, Clubhouse’s early days, Snaxshot’s origin story, CaaS (Curation As A Service) and the buying power of millennials. Then Liz and Andrea discuss how important Instagram is to driving food trends, how to work with crippling self doubt as a creator and the role of memes as a useful tool to champion authenticity through the storylines of critical self-awareness.
Follow & Subscribe to Girl Gone Viral
☆ Twitter at twitter.com/ggvpodcast
☆ Instagram instagram.com/ggvpodcast
☆ Website girlgoneviral.xyz
Snaxshot is a newsletter and online community for snack lovers, foody culture and DTC brands everywhere. Born and raised in Honduras, Andrea launched Snaxshot during the pandemic and has become one of the food industry's preeminent voices chronicling the evolution of snack culture from buzzword ingredients, packaging and aesthetics, to the latest and greatest trends in DTC. Andrea has been featured in The New York Times, The New Yorker, Thrillist, Food and Wine and more.
Andrea can be found: twitter.com/iiiitsandrea and instagram.com/theandreahernandez/
Snaxshot can be found: https://snaxshot.com/, twitter.com/thesnaxshot instagram.com/thesnaxshot/
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Support this podcast: https://podcasters.spotify.com/pod/show/girlgoneviral/support
1 hr 9 min