19 min
3 Reasons Your Offer Failed (That Have Nothing To Do With Your Content) The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
As more people step into the online learning industry, we need to ensure we’re putting out GOOD offers. But even with a good offer, there’s no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself.
TOPICS DISCUSSED IN THIS EPISODE:
* The online learning industry is exploding as a result of pandemic life, but it doesn’t mean we have better courses out there
* Why you need more than courage and guts for a successful offer
* The three things to focus on so your offer is more successful on the next go around
* The big problem with a pre-launch runway
* Why you need to enable a visibility plan all the time
* The kind of messaging you want to use to prime your audience for your offer
* How to increase the likelihood your audience will get the results you promise
* How the Pareto Principle applies to launches and the online learning industry
* The importance to your mindset of knowing numbers upfront
QUOTABLES:
“If you don’t address some of these issues, the next time you relaunch an offer you might have the exact same problems that you carry into that next launch.” – @britneygardnerClick To Tweet
“Putting your offer, your course, your program, your digital info product out there–takes courage and guts, but courage and guts are not all that is needed.” – @britneygardnerClick To Tweet
“I don’t like calling it a pre-launch runway because it implies you’re only putting content out before you launch.” – @britneygardnerClick To Tweet
“Many feel like they had a failure of launch because they didn’t hit the numbers they were expecting. If they had known the standard industry rates of conversion up front, they might not look at their offers as failures, they…Click To Tweet
RESOURCES MENTIONED:
* CPAC National Anthem A Cappella
* The Myth of the Pre-Launch Runway
As more people step into the online learning industry, we need to ensure we’re putting out GOOD offers. But even with a good offer, there’s no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself.
TOPICS DISCUSSED IN THIS EPISODE:
* The online learning industry is exploding as a result of pandemic life, but it doesn’t mean we have better courses out there
* Why you need more than courage and guts for a successful offer
* The three things to focus on so your offer is more successful on the next go around
* The big problem with a pre-launch runway
* Why you need to enable a visibility plan all the time
* The kind of messaging you want to use to prime your audience for your offer
* How to increase the likelihood your audience will get the results you promise
* How the Pareto Principle applies to launches and the online learning industry
* The importance to your mindset of knowing numbers upfront
QUOTABLES:
“If you don’t address some of these issues, the next time you relaunch an offer you might have the exact same problems that you carry into that next launch.” – @britneygardnerClick To Tweet
“Putting your offer, your course, your program, your digital info product out there–takes courage and guts, but courage and guts are not all that is needed.” – @britneygardnerClick To Tweet
“I don’t like calling it a pre-launch runway because it implies you’re only putting content out before you launch.” – @britneygardnerClick To Tweet
“Many feel like they had a failure of launch because they didn’t hit the numbers they were expecting. If they had known the standard industry rates of conversion up front, they might not look at their offers as failures, they…Click To Tweet
RESOURCES MENTIONED:
* CPAC National Anthem A Cappella
* The Myth of the Pre-Launch Runway
19 min