227 episodes

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing Britney Gardner: Marketing Strategist

    • Business
    • 5.0 • 66 Ratings

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

    How to Use Open Loops In Your Content

    How to Use Open Loops In Your Content

    It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops.







    With a goal to help established course creators create sustainable, measurable content and reduce their workload, an ambitious content creator embarks on an ironic journey of using Hollywood-style tricks to ethically hack their audience’s natural inclination towards curiosity and keep them coming back for more.







    You will learn how to strategically craft compelling stories that keep your audience engaged by uncovering the secrets of open loops.







    In this episode, you will learn the following: 1. How can content creators use open loops to create suspense, tension, and provoke audiences’ curiosity?2. How can email subject lines be used to grab attention and increase the likelihood of someone opening them?3. What are the psychological effects of open loops and how can they help move people along the buyer’s journey?























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:33] An open loop is a storytelling device used to create suspense and tension and provoke an audience’s curiosity.







    [00:02:25] Many of the best subject lines are Curiosity driven.







    [00:05:18] Open loops keep your audience returning to your content.







    [00:08:25] How to create an open loop in your own business.







    [00:09:18] The easiest open loop to employ is a simple teaser.







    [00:13:28] Numbers and loops







    [00:17:25] Imagine loops















    How to Use Open Loops & Curiosity in Your Content







    Think of a hula hoop. You start. It flings around. If you keep the momentum (interest) going, the hoop keeps going. If you start losing your rhythm, the hoop slowly loses ground and then, all of a sudden, quickly falls.







    In website analytics terms, we call that bounce.







    Hubspot calls this a flywheel–a flywheel being a thing that starts out hard to move, but as you get it going, it takes less and less effort. The momentum keeps it going. So, how can you do this in content?

    • 23 min
    hort-Form Content Shorting Your Business? Julia McCoy Shares Data

    hort-Form Content Shorting Your Business? Julia McCoy Shares Data

    After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up.







    You will learn whether shorter or longer content is better for your business’s success. We’ll also cover:









    * Is short-form content shorting your business results? 







    * What is the difference between short-form and long-form content? 







    * How can we test different kinds of marketing to determine what works best for our business?

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:00:59] What to do when marketing tactics don’t feel good.







    [00:02:14] Julia McCoy is the founder of Content Hacker.







    [00:03:13] Talking about Julia’s study







    [00:06:20] Short-form content did very little besides views







    [00:13:03] Sustainability through long-form content







    [00:14:50] How many clients Julia gained through short-form content







    [00:19:42] Is short-form content able to build trust?







    [00:22:27] Feedback Julia’s received on the study















    What are the Key Differences Between Short and Long Format Content? Here’s How to Find Out!







    Julia McCoy is a content marketer with a seven-figure writing agency and over 40,000 content projects and a leading strategist for creating exceptional content and building a brand presence that lasts. . She used a year-long study to measure the effectiveness of short-format content compared to long-format content in her business by studying her own content and that of other businesses, and after the year-long study, she’s here to discuss the critical differences between short and long-form content.







    “There’s a misnomer out there. A misrepresentation created by a lot of the influencers where it looks so easy. It looks so easy to get viral, to get views, to get likes, to get followers. But what does that really get you as a business owner that’s the missing message.”







    Julia found that although short-form content got lots of views, it rarely led to increased sales or revenue. On the other hand, long-form content generated over 60 ideal customers and over $200,000 in sales.

    • 27 min
    The Reality of Social Media Marketing: Training Your Audience to Think with Depth

    The Reality of Social Media Marketing: Training Your Audience to Think with Depth

    In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience.







    You will learn:









    * Is it possible to build an audience on social media without being on it?







    * Why content should train your audience to think and get meaningful results.







    * Why the content goal has to be the first step.

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:00:59] Advertising costs you time and money







    [00:05:16] We live in a soundbite world.







    [00:09:44] It isn’t enough just to create the content. You have to engage and push it along the way.







    [00:11:13] Relevant stories requires knowing your audience well.















    Social Media: You Have to Engage







    Today we’re going to answer the age-old (in internet years, that means, like seven months) question: do you have to be on social media?







    We’re going to cover the following:









    * The history of advertising for small businesses







    * How + why your content needs to train your audience







    * Your marketing goal and how that informs your content plan









    The History of Small Business Advertising







    This is going to be a bit of a controversial episode, but the reality is–







    Attention is either earned or paid. What does that mean? It means you’re going to put a lot of time or money in–that’s how marketing has always been and always will be. How that time and money get dispersed will shuffle and flow in different ways, but it’s always going to be a combination of those two things.







    In most online businesses, social media is going to take a big space in both the time and money investment. Will there be exceptions? Yes. Are you one of them? Most likely–no.







    When I started my first business, it was on the cusp of the online era. Many small businesses didn’t create websites at all and wouldn’t for several years. Facebook was only a thing for Boston-area colleges. I had to publish my business announcement in an actual newspaper and pay for a print ad for five weeks.







    Did you hear that? I had to pay for an ad. It got me zero business, by the way. It was simply a requirement for creating a DBA.







    I had to hustle.

    • 15 min
    Ghosting Your Audience: Why Consistency is a Choice

    Ghosting Your Audience: Why Consistency is a Choice

    This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” be doing a lot of things, but established online business owners need to stop “shoulding” all over their content.







    Trust is a two-way street, and ghosting your audience will lead to a dead end in that relationship.







    Here’s what we cover:1. How to authentically automate your marketing and build up your trust factor with a nurtured, engaged audience.2. What are the consequences of ghosting your audience, and how can you build trust and avoid it? 3. What are the three kinds of consistency you need to nail for successful content marketing?























    Highlights in this episode:







    [00:00:51] It’s time to stop shoulding all over your content.







    [00:01:33] Ghosting your audience does not build trust.







    [00:02:43] Marketing is not a one-time event.







    [00:06:44] You can moan and groan about content creation or you can do it.







    [00:09:42] An example client nurturing content plan







    [00:11:16] Crappy content is time-wasting for you, the creator. And it wastes time for your audience, too.







    [00:13:10] There’s really no excuse to fall down on content between launches.







    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe















    Stop “Shoulding” All Over Content







    Moaning and groaning about content planning won’t make it go away–it’ll just delay the excellent results you could be receiving by getting strategic.







    That means owning:









    * Ghosting during the off-season does not build trust







    * Being consistent is a choice. If you’re not consistent, it’s because you’ve chosen not to be.









    Ghosting your audience does not build trust







    It wasn’t all that long ago that Black Friday and Cyber Monday passed, and afterwards I made a proud declaration:







    I didn’t receive a single email from someone I hadn’t heard from in six or twelve or more months, just because they were having a sale. (I did receive a full blast of sales emails from one particular list I’d definitely unsubscribed from, but that’s another trust-losing story for another day.)







    Cheekily, I said this on Facebook,

    • 17 min
    Content Templates: Why They're Harming Your Business

    Content Templates: Why They're Harming Your Business

    “Discover the hidden harm of content templates and how to avoid it!”







    In this episode, you will learn:









    * What is the harm of using content templates and 365 Days of Content Lists?







    * How can course creators create content that stands out from the noise and leads to conversions?







    * What is the solution to creating evergreen content plans for course creators?

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:18] Why those 365 Days of Content Lists are killing your business







    [00:03:48] People who are selling the lists, they’re not using them in their own businesses







    [00:05:02] You’re going to end up sounding exactly like everybody else in your niche







    [00:07:08] Content templates are not nurturing the right people







    [00:10:51] The difference between a framework and a template







    [00:12:37] Evergreen content takes work to set up. Anything worth it is work.







    [00:13:46] Content plans for between launches aren’t easier, faster, or cheaper. They’re better, they’re more effective, and they build longer-lasting results.















    Why Those “365 Days of Content” Lists are Killing Your Next Launch







    I’ve had a bone to pick with those “365 days of content” lists for years. And I could be a little ranty here, but I’m also pulling back the curtains and giving you the bare truth: they’re harming your business.







    The short version: content templates are meant to be general so they can appeal to as many businesses as possible. That’s how these low-priced offers make money and generate leads for the creators–they’re appealing. They’re sellable. The downside of these very popular offers is that everyone and their grandma can technically use them–and they all end up sounding the same.







    In a noisy market, you don’t want to blend in–you need to differentiate. So why would you be willing to be the 17,000th purchaser of that content idea list? Sounding like even 1000 other people in your niche is the opposite of differentiating.







    The Appeal of Content Templates & Content Prompts







    I know the content ideas lists seem easier. They seem faster. And they seem cheaper. That’s what they’re selling, the easy button for this whole “marketing” of your business. They’re banking on the idea that you’re so tired from your launch, turning around and immediately diving into the fulfillment… that you couldn’t possibly take o...

    • 17 min
    Building Trust in a Scammy World with Maggie Patterson

    Building Trust in a Scammy World with Maggie Patterson

    Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics.







    “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive because each one of us is going to have a different set of ethics, different set of values. And where I land on that and where you land on that, Britney, might be slightly different. And that doesn’t mean that you are bad. It just means that our styles of business maybe aren’t aligned.”







    In this episode, you will learn the following:









    * How to Build Trust in an Online Marketing World: Explore the alternatives to fear-based marketing tactics, such as creating relationships, amplifying trust and avoiding pressure.







    * What are the Consequences of Pressure Marketing? Learn how to recognize pressure tactics and how to take back control of your agency and self-trust.







    * How to Evaluate Online Businesses: Discover the red flags to look out for when evaluating online businesses, as well as the importance of personal ethics and values.

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:48] Introduction with Maggie Patterson







    [00:04:02] What trust means in our world







    [00:08:02] How to remove bad influences from your work when you know you’ve taken poor advice in the past







    [00:09:47] Taking back our agency–what does that mean?







    [00:16:08] Listening to how coaches talk about their clients







    [00:22:02] Looking at actions and results, rather than intent







    [00:25:25] Where to find out more about Maggie















    Quotables:







    It’s one thing to say I’m running an ethical business or a values-based business or heart-centered; it’s another to actually do it. – Maggie PattersonClick To Tweet









    Let’s take back our agency and take back our self-trust to be like, hey, you know what?

    • 27 min

Customer Reviews

5.0 out of 5
66 Ratings

66 Ratings

TM619 ,

So.Much.Value.

I have been listening to the “The Know Like

OmarMo93 ,

Britney is a branding queen

Britney is excellent with both her solo and guest episodes when it comes to branding and all things marketing in an authentic way. She’s audience centric and focuses on giving clear value rather than monetary transactions. Her podcast alone makes me want to hire her for our marketing!

abcdefghijjlmnopqrstuvwxyz ,

Love love love

Found this show today, love how it gives insight into online business ins and outs. The mixture of solo episodes and guest appearances are perfection. Hope there are more guest appearances soon!

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