192 episodes

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing Britney Gardner: Marketing Strategist

    • Business
    • 5.0 • 60 Ratings

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

    Creator Economy Takeaways

    Creator Economy Takeaways

    Hey there, everybody. Today on the Know, Like & Trust Show, we’re going to be talking about my essential takeaways from Creator Economy Expo.  I will be sharing some of the best ways to make better content, generate better leads in your business, and ultimately make more money more efficiently.















    Topics discussed in this episode:







    * What is a content entrepreneur* How to create content in a web three world* How to use social tokens as a content upgrade* The main growing pains you’ll feel while changing the content model* How to organize your content world* How will you build your Know, Like, and Trust factor towards loyalty if you struggle to find the next relevant piece of content* The importance of defining the goal of your content* How to decentralize your content















    Quotables:







    We don’t need to keep creating more and more; I want to get you off the content creation hamster wheel. How do we do that? We make sure that the content we are creating is doing a better job. – Britney GardnerClick To Tweet









    Use your audience to glean info and create better content geared toward them, include them in the content creation, and reward them for contributing. – Britney GardnerClick To Tweet









    Your content needs to be organized. Unless you want to spend your days recreating the same content you made eight weeks ago, you need a back-end database that keeps it organized. – Britney GardnerClick To Tweet









    Value-added content is only going to happen when your audience has invested the time to realize the content you share is valuable. – Britney GardnerClick To Tweet









    Measuring the performance of your content is a must. But knowing which content performs well is only half the battle — we’ve got to know where to find it and how to link it with the rest of the content we create. – Britney Gardnera href='https://twitter.com/share?text=Measuring+the+performance+of+your+content+is+a+must.+But+knowing+which+content+performs+well+is+only+half+the+battle+%E2%80%94+we%27ve+got+to+know+where+to+find+it+and+how+to+link+it+with+the+rest+of+the+content+we+create.

    • 20 min
    Validating Your Offers with Melissa Harstine

    Validating Your Offers with Melissa Harstine

    This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take your customer research interviews to the next level, you are at the right place.















    Topics discussed in this episode:







    * How and why Melissa started her research business* The main questions you should ask to find your ideal customer* How willingness to be engaged is connected with your content strategy* Melissa’s perfect number of scheduling interviews per customer segment per week* Knowing how to acknowledge your own bias as an interviewer* How to create questions for the answers that you need to hear versus answers you want to hear* Knowing the difference between interviews and surveys* The importance of having your interviews transcribed* How to create a valuable offer simply by asking the right questions















    Quotables:







    I feel that many people are thinking it’s going to take more time to reach out to people and set up interviews and create transcripts and analyze them. But in the end, I do think it can help you work smarter, not harder in your…Click To Tweet









    I think the most useful insights will come from a new offer you are creating. Just make sure you’re talking to your ideal customers and ask them questions that get below the surface. – Melissa HarstineClick To Tweet









    Knowing what matters to your customers means that you can choose better stories for your content. – Melissa HarstineClick To Tweet









    For different audiences, you have to come out with a completely different message, or a completely different way of positioning what you’re offering to reach them. – Melissa HarstineClick To Tweet









    Always make sure that you are recording the conversation, and then turn that recorded conversation into a written transcript. So you’re getting the exact words straight from your customer&#821...

    • 27 min
    Business During a Crisis

    Business During a Crisis

    Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about what to do with your business when a crisis strikes. This episode will help if you prepare on time, and by that, I mean having business systems running and content strategy planned out. Also, maybe the most crucial non-business thing is having some friendly faces by your side. Enjoy!















    Topics discussed in this episode:







    * What to do with your business during a crisis* A recent personal trauma Britney experienced and how that affected her business* What you can do to manage yourself during the crisis* Why relying on your business systems is so important* The importance of working when the inspiration strikes* Paring down to what moves the needle in your business* Knowing how to plan out a content creation strategy* Why shifting attention to other social media platforms is essential (rather than one only)* How to build motivation by just looking at someone doing something good















    Quotables:







    When you put your mind to something you can do it, we all can do it. – Britney GardnerClick To Tweet









    My business supports my life, not the other way around. – Britney GardnerClick To Tweet









    Because I only work 20 hours a week, I’ve had to implement certain systems in my business so that when I am heavy on a client project, my own business, all the things that continue to bring business to me, don’t slip by the wayside….Click To Tweet









    Work when the inspiration strikes. – Britney GardnerClick To Tweet









    Start paring down to what really moves the needle in your business. – Britney GardnerClick To Tweet









    Resources Mentioned







    * #147 – Action Cures Fear* #187 – Building Know, Like & Trust Through Email with Brittany Long* a href="https://britneygardner.com/4-effective-methods-to-grow-your-brand-on-social-media/" target="_blan...

    • 20 min
    Daily Email Marketing Strategies You Can Apply To Your Business with Rob + Kennedy

    Daily Email Marketing Strategies You Can Apply To Your Business with Rob + Kennedy

    This week on the podcast we’re talking with Rob and Kennedy from Email Marketing Heroes. They share tips and examples of the correct email marking strategies you can use, even if you are not a good writer. We are also going through some common problems and mindset issues people often face regarding frequent email marketing. If you want to become the hero of your inbox, tune into this week’s episode for more details.















    Topics discussed in this episode:







    * Why people do not frequently use email strategy* Why backup plans and strategies are so necessary for emails* The importance of having an easy starting point for your email strategy* How to make emailing an enjoyable process* The difference between sales channel and content channel emails* Tips on how to grow your email list* Why unsubscribers are just as important as subscribers* How Rob and Kennedy create 365 days of email content* How to be sure you always have clickable links* Knowing the strategy of “story-lesson-offer”















    Quotables:







    In the digital marketing landscape, there is not a lot of other stuff that gets the same results that email does. – Rob + KennedyClick To Tweet









    We write emails that you can write in a few minutes a day, even if you’re a terrible writer because the structure that we start with as a starting point is straightforward to implement. – Rob + KennedyClick To Tweet









    We want to email with genuinely valuable content and see your email marketing as a content channel, not a sales channel. – Rob + KennedyClick To Tweet









    I’m not going to send the emails to make sales. I will send the emails to make connections, and the selling will happen as a byproduct of that. – Rob + KennedyClick To Tweet









    “One thing you have to remember is that you control and own the data with your email.” – Rob + Kennedya href='https://twitter.com/share?text=%22One+thing+you+have+to+remember+is+that+you+control+and+own+the+data+with+your+email.

    • 28 min
    Best-Performing Subject Lines

    Best-Performing Subject Lines

    Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the rules of writing the perfect email subject lines and how to rebuild your email subject line strategy. Then, I will go a little deeper into a few of my best-performing subject lines and why I’ve chosen them. I hope this episode will be helpful in increasing your open and click rates!















    Topics discussed in this episode:







    * Revealing a few simple rules for writing better email subject lines* The importance of knowing your audience if you want a better open rate* Examples of a few of my best subject lines* Why you have to think strategically about your email subject lines















    Quotables:







    Making better subject lines is the first thing you can focus on to boost your number of open rates. – Britney GardnerClick To Tweet









    The key is mixing it up and having a variety of engaging subject lines that hook the reader in and give them a reason to want to read more.” – Britney GardnerClick To Tweet









    When you use personality type subject lines, you have to know your audience, to know your best client. – Britney GardnerClick To Tweet









    I ask questions because humans are hardwired to want to answer questions. I also use the word you in the subject line, so people are automatically attracted. – Britney GardnerClick To Tweet









    Everyone needs headlines; everyone needs hooks. Without them, nobody will be doing a great job for their content strategy. – Britney GardnerClick To Tweet









    Resources Mentioned







    * # 183 – Benchmarks: You Have To Start Somewhere* # 63 – How to Craft an Authority Opinion* Content Measurement Dashboard* a href=...

    • 14 min
    Building Know, Like & Trust Through Email with Brittany Long

    Building Know, Like & Trust Through Email with Brittany Long

    This week on The Know, Like & Trust Show, Brittany Long of Win with Systems is joining me to talk about building up your KLT Factor with an evergreen email sequence, how to correctly segment your audience for the most impact, the best CTAs and more. Enjoy!















    Topics discussed in this episode:







    * How we all can use email in a better way to build up our KLT Factor with our audiences* The best way to figure out what to email your people so you give value and include everyone* How to segment your audience members so that it’s most beneficial for them* Why you should always give your audience the option to opt-out, especially during a launch sequence* Specific email sequences you can use to build up your KLT factor* How to know if your emails are actually resonating with your audience and building your KLT factor* Balancing your CTAs to avoid audience overwhelm and why a simple reply CTA is the best for new audience members















    Quotables:







    One of the best things you can do when you’re figuring out what to email your people is to begin with the end in mind. – Brittany LongClick To Tweet









    If people have the opportunity to self identify where they are at, they are more likely to take responsibility and have a deeper ownership. – Brittany LongClick To Tweet









    One email sequence that is absolutely necessary is your evergreen sequence. – Brittany LongClick To Tweet









    Not everybody is going to be ready to purchase from you during a launch, but they might be ready in two months or three months. – Brittany LongClick To Tweet









    If you have a really great reply CTA and nobody is responding, that lets you know that something you’re doing or saying is not resonating. – Brittany LongClick To Tweet









    More on Brittany:







    a href="https://www.instagram.

    • 26 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

cathlynmelvin ,

The perfect mix

Longer episodes and shorter ones. Solo and guests. Tactical and personal. Britney gives us everything (plus her guests have great freebies). Check out the episode on subject lines—I brainstormed two weeks’ worth of email topics while I listened!

ZorrVirtual ,

Thought Provoking!

This show is a must for any and all business owners and entrepreneurs. Topics are timely, insightful and a good mix of strategic and tactical strategies.

B/Clark ,

Great Content!

Interesting topics, guests and actionable advice! Every episode is packed full of information

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