219 episodes

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing Britney Gardner: Marketing Strategist

    • Business
    • 5.0 • 65 Ratings

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

    Action Cures Fear: How to Overcome Imposter Syndrome with Content Marketing

    Action Cures Fear: How to Overcome Imposter Syndrome with Content Marketing

    In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help.







    In this episode, you will learn the following:









    * How action cures fear and why content helps cure impostor syndrome







    * The two layers of impostor syndrome







    * How showing up will help you refine your frameworks

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:00:48] The two layers of imposter syndrome







    [00:01:31] Action cures fear – one of my favorite quotes







    [00:02:23] It’s all been said before?







    [00:08:06] Changing your mind about something is okay







    [00:10:45] The tortoise and the hair and imposter syndrome







    [00:12:15] Creating content forces you to organize your thoughts















    How Taking Action With a Content Plan Will Help Cure Your Imposter Syndrome







    Are you feeling overwhelmed by Imposter Syndrome? You’re not alone. We explore the two layers of Imposter Syndrome in this article and how Taking Action With a Content Plan Will Help Cure it. We’ll discuss how showing up with content is both easy and hard, and how applying your knowledge is the key to conquering fear and refining your frameworks. I’ll also outline my own journey of taking action to cure fear and developing my brandscaping framework and Be SEEN Method. Join us as we talk about how to kick Imposter Syndrome to the curb with content!







    Why is it important to take action with a content plan to help cure imposter syndrome?







    Having a content plan is an important part of helping to cure imposter syndrome. It can help entrepreneurs and business professionals to become more confident in their own abilities and ideas, as well as to establish a personal brand. 







    A content plan can provide structure and direction to help entrepreneurs focus their efforts and stay on track. It also allows entrepreneurs to build a presence and create a consistent narrative about their personal brand in the marketplace. Not only does a content plan provide structure and direction, but it also helps to boost confidence and self-esteem. It can also help to build a community of like-minded individuals who can provide support and feedback. 







    Here are the steps you need to follow:

    • 15 min
    How to Lean On Your Evergreen Content

    How to Lean On Your Evergreen Content

    Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.”







    I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can be repurposed in many ways. For example, you can use it as a springboard for a new piece of content, or you can simply repost it when it’s convenient for you. This is a great way to keep your readers interested while ensuring your productivity.







    In this episode, you will learn the following:









    * How to lean on your evergreen content when you need a break or are in a crisis







    * Three ways to repurpose your old content







    * How to use old content as a springboard for new ideas

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:00:25] how to lean on your evergreen content







    [00:01:17] reasons you might want to do more of that leaning







    [00:04:43] three ways you can repurpose evergreen content







    [00:05:36] audience benefits to reposting older content







    [00:06:43] using evergreen content with a low-key pitch







    [00:07:08] getting your audience to spend more time on your website







    [00:08:16] what is a content springboard?















    We’re entering the holiday season, and you need or want some content breaks… With that in mind, I thought an article covering ways you can lean on your evergreen content might be in order! 







    Reusing old content will always be part of a robust, measurable content plan. And I’ve covered quite a few methods in a previous article, Repurposing Myths & Methods. But this post, in particular, is more about leaning on that content.







    Reasons You May Wish To Lean On Old Content







    Realistically, you’re part of a small team if you’re reading this. That may be a solo team of you, yourself, and that’s it or it may be you and a VA, or you and a few team members. But small means there’s not a lot of redundancy in place. Most of the time, that’s okay. What about when it’s not?







    When you need a seasonal break







    As mentioned above, during the holiday season you may have different priorities. Volunteering for your child’s holiday party at school, prepping for a spouse’s holiday party out of town, visiting family for a week–these are all common holiday oc...

    • 10 min
    How to Sell As A Multi-Passionate

    How to Sell As A Multi-Passionate

    If you’re feeling like you’re never going to be successful no matter how hard you try, then this episode is for you!







    I’m a multi-passionate person, which means I have multiple interests and passions that I want to include in my business. I know that some people think that being well-rounded is a flaw or a failure, but I see it as a strength. I’m able to bring together my various skills and create something truly unique. 







    I didn’t always know that being multi-passionate was a strength. In fact, I used to think that I had to choose one thing and stick with it. But after hearing about other multi-passionate people who were successful in business, I realized that I could use my multiple interests to my advantage. Now, I help my clients by offering a variety of services that are all connected. 







    In this episode, you will learn the following:









    * What are the benefits of being a multi-passionate person in business?







    * How can you tie your various skills together to create a more well-rounded offering?







    * How can you use your different passions for marketing your business on various platforms?

























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:22] – Being well-rounded is a strength for most service providers and coaches.







    [00:02:37] – What is a multi-passionate or multipotentialite?







    [00:03:42] – The multi-passionate title has grown so rapidly these last few years, entrepreneurs started doing their thing because they don’t want to live in somebody else’s box.







    [00:05:13] – After choosing what lights you up, it’s time to tie it into your core values.







    [00:07:57] – Steve Jobs, Richard Branson and Marie Forleo are examples of multi-passionate people making business work.







    [00:12:00] – There are three action steps you can take to improve your business or service.















    Blog Post







    If you, like me, have found yourself in a few different careers throughout your life, you may feel this is a flaw. You may feel like a failure. You may even feel like you’re never truly an expert in anything.







    I want to offer another perspective: you’re well-rounded.







    For most service providers and coaches, this is a strength. Just today, before writing this article, I helped a single client with content deliverables that included:

    • 14 min
    Repurposing Content: Myths & Methods

    Repurposing Content: Myths & Methods

    Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode you will learn: 









    * Repurposing content to save time and work smarter 







    * Common myths about repurposing content 







    * The ultimate goal of repurposing content









    Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it again. The goal of repurposing content is to reuse it in new ways, on different platforms, and to build your own evergreen content platform.























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:02] – Content repurposing myth number one is that repurposing content is boring because your audience has seen it all before. 







    [00:03:05] – Do what others don’t–most people think about it is sharing somebody else’s meme or quote and then walking away.







    [00:06:04] – Repost content all the time.







    [00:07:01] – The ultimate goal of repurposing content is to reuse both old and current content in new ways. 







    [00:09:35] – The essentials of repurposing your content are to stop recreating good stuff and to start taking one 10th of your content creation time and use it to measure the content.







    [00:12:29] – We’re multiplying the efforts that we put in to create that content in the first place.















    Blog Post







    Let’s start talking about repurposing. Repurposing your content, saving time, multiplying your efforts. And yes, we are going there on working smarter and not harder. We’re going to cover myths, what you’ve tried in the past and maybe why it didn’t perform so well, the essentials of repurposing your content, and the ultimate goal of repurposing.







    Before we go all there, I want to remind you, multiplying your content efforts is one of my three M’s: 









    * Make,







    * measure, 







    * and multiply. 









    Busting Content Repurposing Myths







    Let’s talk about myths around repurposing your content first. 







    Content repurposing myth number one is that you’re going to be boring if you repurpose.







    Your audience has seen it all before. I’m going to do a real big pit stop here.

    • 16 min
    Isabella Masucci's Cold Email Outreach Method

    Isabella Masucci's Cold Email Outreach Method

    Isabella Masucci, an online entrepreneur, markets in part using cold email outreach. She helps people transform their podcasts into books in less than 40 hours of their time. In this episode, you will learn: 







    * How to write a cold email that converts* How to find the people you want to convert* How and when to write a follow-up to a cold email























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:02:17] Isabella Masucci is the founder of the Masucci Method, an online ghostwriting agency specializing in transforming podcasts into books. She has written four books in the last year and a half.







    [00:06:01] Isabella’s latest numbers and stats on cold email outreach







    [00:09:56] What Isabella includes in her initial and follow-up emails







    [00:12:38] How to research before sending cold emails







    [00:17:37] Crafting a good follow-up email















    Quotables:







    I only work with four clients a year, so I spend a lot of time thinking about what kind of clients that I want to bring on to my business. – Isabella MasucciClick To Tweet









    [The energy of the email is] you’re offering them an incredible opportunity, like, let’s do something remarkable here. – Isabella MasucciClick To Tweet









    I honestly say, I’ve been following you. Your content is really incredible, and I’m reaching out because I think you should write a book. – Isabella MasucciClick To Tweet









    You need a strong, catchy,

    • 22 min
    Permission Granted to Be an Authority

    Permission Granted to Be an Authority

    Can you handle all of me? That question is what stops people from going big with their message. The big truth from this episode is if people don’t know how important your business mission is… that’s on you. We cover:







    * What stops people from building a big, beautiful, and bold brand? * Reasons you want to turn off at least as many people as you turn on when building a personal brand. * What is the best way to share your business authentically?























    Listen to this episode on:







    Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







    Highlights in this episode:







    [00:01:10] – I’m a chicken mama. A personal story to introduce the idea of claiming authority.







    [00:03:09] – I’m the rooster of my vision and of my mission to get my message out into the world.







    [00:05:21] – The reason most course creators and online businesses fail.







    [00:06:16] – Sophie Lua’s post on Instagram about what women crave and how it’s applicable to content creators. According to her, it’s the idea of can you handle all of me?







    [00:07:20] – How to build a brand with bold opinions.







    [00:09:48] – Why most people never go far enough.







    [00:11:54] – The ultimate question.















    Blog Post







    Some messages need to have a gloves-off feel, and this is one. All right, we’re going to go there, because I am giving you permission to be an authority. Do I think you need my permission? No, I do not. Actually, I think you’ve already got it. But every once in a while, we have doubts that creep in.







    Here’s the big idea for this episode: If people don’t know how important your biz mission is… that’s on you.







    Permission is now granted for you to stake your claim, to claim the authority status you need to help people and therefore execute that business mission.







    Claim Your Rooster Status







    Before we dive into all the reasons why you need that permission, and why you need to claim that authority status, I want to tell you a little bit about my chickens. Yes, I’m a self-professed chicken mama. We’ve got backyard chickens. We originally got them as therapy chickens for my youngest, but they’re really kind of therapy for all of us.







    I mean, it’s just so fun watching the prance around. You can’t not see little pterodactyls out of them. And, you know, every afternoon, I go out with my basket, and I collect the most gorgeous,

    • 14 min

Customer Reviews

5.0 out of 5
65 Ratings

65 Ratings

TM619 ,

So.Much.Value.

I have been listening to the “The Know Like

OmarMo93 ,

Britney is a branding queen

Britney is excellent with both her solo and guest episodes when it comes to branding and all things marketing in an authentic way. She’s audience centric and focuses on giving clear value rather than monetary transactions. Her podcast alone makes me want to hire her for our marketing!

abcdefghijjlmnopqrstuvwxyz ,

Love love love

Found this show today, love how it gives insight into online business ins and outs. The mixture of solo episodes and guest appearances are perfection. Hope there are more guest appearances soon!

Top Podcasts In Business

iHeartPodcasts
NPR
Ramsey Network
Morning Brew
Jocko DEFCOR Network
Andy Frisella #100to0

You Might Also Like

Colin Boyd
Amy Porterfield
Julie Solomon
Chalene Johnson
Jenna Kutcher
Powered by StoryBrand