14 min

Short Form to Long Form: Maximizing Your Content Library for SEO Benefits The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

    • Marketing

The topic of turning a library of short-form content into long-form content is the focus in today’s episode. Drawing from her extensive experience in content strategy, Britney Gardner addresses the challenges and benefits of repurposing short form content, emphasizing the importance of organizing and categorizing your content to efficiently create longer format pieces. 







With practical tips and strategies, Britney guides soloish entrepreneurs in leveraging their short-form library to maximize SEO benefits and create comprehensive resources for their audience. 







Join us as Britney shares her insights and empowers listeners to take control of their content strategy, ultimately paving the way for more impactful, authentic marketing.









Get your content organized, get it categorized, and start chunking it out and figuring out which ones go together, putting them together in bigger pieces, making sure that those pieces are a resource.













listen to this content























Listen to this episode on:







Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







Highlights in this episode:









* 00:00 Efficiently repurpose short-form content for SEO.







* 04:11 Save old Pinterest pins and Instagram captions easily. Categorize.







* 06:39 Questions about audience, content, and organization.







* 11:56 Organize, categorize, and promote your content effectively.







* 12:46 Repurpose content for PR, save time.























Repurposing Short-Form Content Into Long-Form Content







Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated in a panel discussing advanced expert topics. 







So, let’s dive into the process of efficiently and expertly repurposing short-form content into longer pieces for those juicy SEO benefits.







Repurposing Content Starts With Organization







First things first – have you categorized and archived your short-format content? For instance, in the world of Instagram, you might have carousels, posts, and reels accumulated over the years. It’s crucial to have them saved in an easily findable format. Why? Well, if you can’t locate your fantastic content, does it really exist? (Think of the “tree falling in the forest” an...

The topic of turning a library of short-form content into long-form content is the focus in today’s episode. Drawing from her extensive experience in content strategy, Britney Gardner addresses the challenges and benefits of repurposing short form content, emphasizing the importance of organizing and categorizing your content to efficiently create longer format pieces. 







With practical tips and strategies, Britney guides soloish entrepreneurs in leveraging their short-form library to maximize SEO benefits and create comprehensive resources for their audience. 







Join us as Britney shares her insights and empowers listeners to take control of their content strategy, ultimately paving the way for more impactful, authentic marketing.









Get your content organized, get it categorized, and start chunking it out and figuring out which ones go together, putting them together in bigger pieces, making sure that those pieces are a resource.













listen to this content























Listen to this episode on:







Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe







Highlights in this episode:









* 00:00 Efficiently repurpose short-form content for SEO.







* 04:11 Save old Pinterest pins and Instagram captions easily. Categorize.







* 06:39 Questions about audience, content, and organization.







* 11:56 Organize, categorize, and promote your content effectively.







* 12:46 Repurpose content for PR, save time.























Repurposing Short-Form Content Into Long-Form Content







Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated in a panel discussing advanced expert topics. 







So, let’s dive into the process of efficiently and expertly repurposing short-form content into longer pieces for those juicy SEO benefits.







Repurposing Content Starts With Organization







First things first – have you categorized and archived your short-format content? For instance, in the world of Instagram, you might have carousels, posts, and reels accumulated over the years. It’s crucial to have them saved in an easily findable format. Why? Well, if you can’t locate your fantastic content, does it really exist? (Think of the “tree falling in the forest” an...

14 min