Creating a Category of One Brand Experience with Terrica Strozier The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time. 







Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episode offers practical advice for business owners looking to elevate their branding, build a comprehensive brand experience, and effectively market their services. This candid and insightful conversation provides valuable lessons on the journey to achieving a standout brand and marketing strategy.









Nothing is too big, and nothing is too small, and those ideas that you had, the things that you’ve written down in your journal, the things that you’ve prayed about and dreamed about, they’re actually possible. Let’s dive in and express those.

Terrica Strozier







Terrica Strozier is a unique individual who likes to call herself the “Special Sauce.” As someone who has worked in both corporate and government settings, she understands the constraints that can prevent people from highlighting their true talents. Terrica believes that everyone has something special about them, something that makes them stand out from the crowd. She is passionate about helping others discover and embrace their unique skills and talents. In a world where conformity is often encouraged, Terrica is committed to helping individuals separate themselves from the masses and thrive as their authentic selves.







More on Terrica:







Website  | LinkedIn | Instagram











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Highlights in this episode:









* 00:00 Experienced brand strategist creates unique, successful brands.







* 05:19 Discovering and marketing your innate talents.







* 09:09 Consistency and clarity lead to achievable success.







* 11:21 Ask clients targeted questions for better testimonials.







* 14:51 Embracing openness to improve skills and talents.