16 min
Random Acts of Content The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
On today’s episode host Britney Gardner delves into the concept of “random acts of content,” also known as “spray and pray posting.” She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create content that truly resonates and brings meaningful results. If you want to step away from the random and into the intentional, then stay tuned for this insightful episode.
Effective Content isn’t accidental. Content ROI is not an accident.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:00 Transition from film to digital photography insights for content creation.
* 06:14 Position as the best of one thing.
* 08:19 Create intentional, impactful content for your audience.
* 13:32 Effective content leads to audience commitment and client acquisition.
* 14:25 Clients will return if content is intentional.
Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which stands in stark contrast to Spray and Pray Posting.
What is “Spray and Pray” Posting To Content?
But let’s rewind a bit; the term “spray and pray” comes from my days as a photographer.
A little industry insight: when I began my career as a wedding photographer, the transition from film to digital was well underway. Though I started my own business exclusively using digital photography, I had previously worked with film photographers. To navigate this new world, I joined the Digital Wedding Forum – a message board created by those eager to embrace digital technology.
At that time, digital photos didn’t always match the quality of their film counterparts. Photographers had to learn,
On today’s episode host Britney Gardner delves into the concept of “random acts of content,” also known as “spray and pray posting.” She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create content that truly resonates and brings meaningful results. If you want to step away from the random and into the intentional, then stay tuned for this insightful episode.
Effective Content isn’t accidental. Content ROI is not an accident.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:00 Transition from film to digital photography insights for content creation.
* 06:14 Position as the best of one thing.
* 08:19 Create intentional, impactful content for your audience.
* 13:32 Effective content leads to audience commitment and client acquisition.
* 14:25 Clients will return if content is intentional.
Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which stands in stark contrast to Spray and Pray Posting.
What is “Spray and Pray” Posting To Content?
But let’s rewind a bit; the term “spray and pray” comes from my days as a photographer.
A little industry insight: when I began my career as a wedding photographer, the transition from film to digital was well underway. Though I started my own business exclusively using digital photography, I had previously worked with film photographers. To navigate this new world, I joined the Digital Wedding Forum – a message board created by those eager to embrace digital technology.
At that time, digital photos didn’t always match the quality of their film counterparts. Photographers had to learn,
16 min