21 min
Authority Opinions: Building Authority & Impactful Content Creation The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
We talk about building authority opinions, why they’re important, and how to use them in your content. In this episode, host Britney Gardner revisits the concept of authority opinions and explains why they need to be more than just regular opinions. By sharing personal experiences and practical examples, Britney highlights the significance of backing up authority opinions with real evidence and integrating them into a comprehensive content strategy. She also discusses the transformational power of crafting clear and impactful authority opinions and their role in filtering and engaging with the most aligned audience. Tune in to learn how authority opinions can elevate your content and resonate with your ideal clients.
Authority opinions are going to do one very important job: they are going to tell them, yes, this person is worth following and hanging out with, and following and seeing if we can get on the same page, or, no, this person is not for me. That, friends, that is a wonderful place to be, when people see what you are about and they’re like, I would be best served elsewhere. You want those people to think that. That is a good thing.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 01:00 Persuading, filtering, and claiming authority in business.
* 05:32 Content success requires strategy, authenticity, and refining.
* 08:50 Listen, comprehend, apply, share real-life stories.
* 12:26 Consistent content builds trust and authority over time.
* 15:38 Build confidence, trust, and ROI with content.
* 19:43 Filtering for clients aligned with natural science.
* 21:06 Seeking feedback and success stories for businesses.
Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and how to incorporate them regularly in content marketing.
What Is Authoritative Content?
First and foremost, we all have opinions – my tea is weak, it’s not warm enough today, or my typing is too loud. These are based on our lived experiences and beliefs. These personal opinions are based on our own experiences,
We talk about building authority opinions, why they’re important, and how to use them in your content. In this episode, host Britney Gardner revisits the concept of authority opinions and explains why they need to be more than just regular opinions. By sharing personal experiences and practical examples, Britney highlights the significance of backing up authority opinions with real evidence and integrating them into a comprehensive content strategy. She also discusses the transformational power of crafting clear and impactful authority opinions and their role in filtering and engaging with the most aligned audience. Tune in to learn how authority opinions can elevate your content and resonate with your ideal clients.
Authority opinions are going to do one very important job: they are going to tell them, yes, this person is worth following and hanging out with, and following and seeing if we can get on the same page, or, no, this person is not for me. That, friends, that is a wonderful place to be, when people see what you are about and they’re like, I would be best served elsewhere. You want those people to think that. That is a good thing.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 01:00 Persuading, filtering, and claiming authority in business.
* 05:32 Content success requires strategy, authenticity, and refining.
* 08:50 Listen, comprehend, apply, share real-life stories.
* 12:26 Consistent content builds trust and authority over time.
* 15:38 Build confidence, trust, and ROI with content.
* 19:43 Filtering for clients aligned with natural science.
* 21:06 Seeking feedback and success stories for businesses.
Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and how to incorporate them regularly in content marketing.
What Is Authoritative Content?
First and foremost, we all have opinions – my tea is weak, it’s not warm enough today, or my typing is too loud. These are based on our lived experiences and beliefs. These personal opinions are based on our own experiences,
21 min