27 min
Build Your Know, Like & Trust Factor Through PR with Dina Behrman The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool.
Dina Behrman’s professional journey unfolds like an insightful story, beginning with a decade-long chapter in journalism where she honed her storytelling skills. With the wisdom gleaned from her experiences, Dina turned the page and embraced entrepreneurship about nine years ago. As a seasoned PR strategist, she now crafts narratives that spotlight coaches, consultants, and owners of service-based businesses, positioning them in the public eye.
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More on DINA:
Website | LinkedIn | Instagram
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 02:00 PR strategist Dena Behrman helps entrepreneurs gain recognition.
* 06:06 Visibility and expertise enhance credibility and trust.
* 08:39 Customers are discerning and can detect authenticity.
* 12:49 Showcase personality and mission in interviews/articles.
* 13:46 Relationship coach shares personal journey, gains clients.
* 19:30 Repurpose content for PR and audience growth.
* 22:40 Repurpose content for new articles to share.
* 26:46 Thank you, PR help in show notes.
Questions and Answers for Building Your Know, Like & Trust Factor Through PR
1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners?
She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by emphasizing the power of getting in front of more of the right people, boosting credibility, and building a much bigger impact in the world through intentional PR efforts.
2. Discuss the significance of third-party endorsements and the credibility boost they offer in building the know, like, and trust factor.
In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool.
Dina Behrman’s professional journey unfolds like an insightful story, beginning with a decade-long chapter in journalism where she honed her storytelling skills. With the wisdom gleaned from her experiences, Dina turned the page and embraced entrepreneurship about nine years ago. As a seasoned PR strategist, she now crafts narratives that spotlight coaches, consultants, and owners of service-based businesses, positioning them in the public eye.
Quote
guest name
More on DINA:
Website | LinkedIn | Instagram
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 02:00 PR strategist Dena Behrman helps entrepreneurs gain recognition.
* 06:06 Visibility and expertise enhance credibility and trust.
* 08:39 Customers are discerning and can detect authenticity.
* 12:49 Showcase personality and mission in interviews/articles.
* 13:46 Relationship coach shares personal journey, gains clients.
* 19:30 Repurpose content for PR and audience growth.
* 22:40 Repurpose content for new articles to share.
* 26:46 Thank you, PR help in show notes.
Questions and Answers for Building Your Know, Like & Trust Factor Through PR
1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners?
She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by emphasizing the power of getting in front of more of the right people, boosting credibility, and building a much bigger impact in the world through intentional PR efforts.
2. Discuss the significance of third-party endorsements and the credibility boost they offer in building the know, like, and trust factor.
27 min