53 min

3 Steps to Repurposing Your Content for Every Channel Everyone Hates Marketers

    • Marketing

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.
He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
We covered:

Why most marketing content strategies don’t work
How to recognise an article that’s been written by someone who doesn’t care
Using a Twitter thread to promote an article
Building connections on LinkedIn and marketing yourself on Reddit
Researching your channels well and and understanding the nuances of each
Why consistency is the key to building trust
The reason that direction is more important than speed
Writing your emails as though they were for your mum and dad

 
Resources:

Marketing Examples
Kanye Story 
Top Dawg Entertainment
Slack
Privy
Dave Gerhardt on EHM
Barametrics Growth Manifesto
Matthew Kobach’s Twitter
Sales for Founders
Exploding Topics
Dude with Sign
Quora
Ogilvy on Advertising - David Ogilvy
Indie Hackers (C.S. Allen’s comments)
22 Immutable Laws of Marketing - Al Ries
Growth Design

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.
He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
We covered:

Why most marketing content strategies don’t work
How to recognise an article that’s been written by someone who doesn’t care
Using a Twitter thread to promote an article
Building connections on LinkedIn and marketing yourself on Reddit
Researching your channels well and and understanding the nuances of each
Why consistency is the key to building trust
The reason that direction is more important than speed
Writing your emails as though they were for your mum and dad

 
Resources:

Marketing Examples
Kanye Story 
Top Dawg Entertainment
Slack
Privy
Dave Gerhardt on EHM
Barametrics Growth Manifesto
Matthew Kobach’s Twitter
Sales for Founders
Exploding Topics
Dude with Sign
Quora
Ogilvy on Advertising - David Ogilvy
Indie Hackers (C.S. Allen’s comments)
22 Immutable Laws of Marketing - Al Ries
Growth Design

53 min

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