309 episodes

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

    • Business
    • 4.8 • 76 Ratings

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

    Professionalism is Killing Your Brand: Here's the Cure

    Professionalism is Killing Your Brand: Here's the Cure

    Corporate speak sucks.
    Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 
    (00:00) - Intro
    (02:27) - Redefining professionalism
    (04:54) - Dave's journey
    (08:35) - How Dave's strategy generates leads
    (16:33) - First steps to being more yourself
    (23:01) - Why going "too" narrow is important
    (33:20) - Self-deprecation as a copywriting tool
    (40:41) - Picking the right fight
    (50:02) - Dave's last advice
    (54:48) - Top 3 resources
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 58 min
    Funnels Don't Build Businesses: Here's What Does

    Funnels Don't Build Businesses: Here's What Does

     Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
    (00:00) - Intro
    (02:19) - Facebook funnel's story
    (07:42) - The difference between a funnel business approach and a real business
    (09:20) - The importance of the backend in a business
    (15:23) - The weaknesses of the influencer model
    (20:14) - The 5 Lightbulbs Framework
    (26:56) - How to implement the framework
    (31:55) - What is a good argument to sell your product?
    (38:14) - How to spot the right claim?
    (42:59) - The claim-proof model
    (53:01) - Summary
    (55:00) - Billy's top 3 resources

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 58 min
    How to Build a Content Strategy That "Drives Pipeline"

    How to Build a Content Strategy That "Drives Pipeline"

     In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. 
    (00:00) - Intro
    (02:41) - Sara's pet peeve
    (05:24) - First actionable steps as a marketer
    (09:47) - How to find and convince the right people for content marketing
    (20:42) - Getting people involved
    (25:55) - When did you drive more pipeline
    (27:14) - Sara's content strategy process
    (32:15) - What's a cluster
    (35:01) - How do you decide on a cluster
    (39:11) - The difference between content strategy and editorial calendar
    (43:39) - How do you deal with the fear of judgment
    (48:24) - The difference between business in the US and the EU
    (50:52) - Sara's top 3 resources

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 53 min
    25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

    25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

     Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
    (00:00) - Intro
    (03:03) - What would be product-led growth and sales-led growth if they were a board game
    (08:03) - Cutting through the jargon 
    (11:57) - Breaking down product-led growth
    (15:38) - Breaking down sales-led growth
    (17:22) - When to choose between PLG or SLG
    (19:55) - Step-by-step guide with a sales-led company
    (29:21) - What is the most difficult scenario for a sales-led company
    (37:23) - The 4 categories of people you need to serve
    (39:30) - How to identify the key "aha" moment
    (58:23) - Summary
    (01:00:07) - Leah's top 3 resources

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr 3 min
    Know Your "Enemies" — A Practical Guide to Competitive Intelligence

    Know Your "Enemies" — A Practical Guide to Competitive Intelligence

    This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
    (00:00) - Intro
    (02:31) - Customer obsession vs Competitor obsession
    (05:37) - Is competitive intel only for B2B SaaS?
    (08:36) - Defining competitive intelligence
    (15:16) - How do you identify threats?
    (16:52) - Practical case with a cinema
    (22:08) - How to start a competitive intelligence department?
    (27:09) - How to consolidate your research and apply it?
    (35:59) - How do you assess the maturity of a category?
    (43:12) - The number one tip to find differentiators
    (47:53) - Andy's biggest win
    (51:00) - Outro

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 55 min
    How to Make Products That Stick (With PepsiCo's Chief Design Officer)

    How to Make Products That Stick (With PepsiCo's Chief Design Officer)

     With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.
    It sounds a bit cliché, doesn't it?
    That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.
    (00:00) - Intro
    (01:19) - Human Centricity vs Customer Centricity
    (05:21) - 3 vectors to hit the right note with your product
    (10:37) - How to market your product to any potential buyers
    (22:29) - How to reduce your chances of making mistakes
    (30:28) - Is it possible to learn confidence
    (35:56) - The 3 forms of love
    (39:10) - How prototyping can change everything
    (48:38) - The power of the shiny object
    (50:07) - Mauro's advice for marketers

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 54 min

Customer Reviews

4.8 out of 5
76 Ratings

76 Ratings

Lawrence Seb ,

Great show with actionable insights

My go-to source for marketing insights. I’m a CMO with 20 years experience in the field and I’m still learning things from Louis and his guests. In my next endeavor I’m def hiring him to stand the f* out.

former disordered eater ,

Chrissy Flanagan

I found this episode to be jarring with her description of the experience and “if you’re not here to be friendly it’s not for you” to choose one of the more tame statements. What about people with social anxiety? The concept on paper is nice but seems like there’s no empathy for individual experiences but bitterness that she feels like people who keep to themselves are snobbish. What if that’s their comfort level? This ep also made me more conscious of cursing when not necessary.

hjgdyrbdifhrriwkhf ,

Louis is amazing

I’ve learned more from all of Louis’ content than from the dozens of others marketers I read content from combined. This podcast is 100% worth the time it takes to listen!

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