178 episodes

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Nudge Phill Agnew

    • Business
    • 4.7 • 144 Ratings

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

    The overlooked secret to better writing

    The overlooked secret to better writing

    I wish I had followed Prof Todd Rodgers’ advice earlier. 

    Writing for Busy Readers book: https://writingforbusyreaders.com/
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

    • 21 min
    Can knowing more make you enjoy less?

    Can knowing more make you enjoy less?

    I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. 

    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

    • 24 min
    Why Amazon paid staff $5k to quit

    Why Amazon paid staff $5k to quit

    In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. 
    Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
    Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Uri's previous episodes on Nudge: Episode One / Episode Two

    • 29 min
    The £500 million marketing mistake

    The £500 million marketing mistake

    In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

    Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
    Classic VW ad: https://tinyurl.com/52t4xny2
    Avis "Try harder": https://tinyurl.com/4k93t3zv
    Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
    The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

    • 19 min
    The hidden (sexual) symbolism in the McDonald's logo

    The hidden (sexual) symbolism in the McDonald's logo

    Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. 

    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/
    Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k
    The story behind McBreasts: https://tinyurl.com/2pdbx8ak

    • 22 min
    Why these irrational prices actually work

    Why these irrational prices actually work

    Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell. 

    Melina’s podcast: https://thebrainybusiness.com/
    Melina’s book (with free chapters): https://thebrainybusiness.com/nudge
    Fiji ad: https://tinyurl.com/yufdwdj9
    Cleveland Utilities Response: https://tinyurl.com/4hhh45wj

    • 23 min

Customer Reviews

4.7 out of 5
144 Ratings

144 Ratings

Erika app ,

Ten Stars

I heard Nudge advertised on a different marketing podcast. Since I'm fascinated by behavior based marketing, I checked it out. I just binged about 20 episodes and going deep down the rabbit hole. New excited fan!!

Pollorball20000 ,

The Podcast That Applies Psychology for Everyday Insights

As a listener always looking to enrich my perspective, I was delightfully surprised to discover the Nudge podcast. Hosted by marketer Phill Agnew, Nudge explores the intersection of human psychology and business, distilling scientific research into bite-sized nuggets of insight.

While I don't consider myself a marketing aficionado, I find myself captivated by each episode. Phill has a true talent for making complex concepts understandable and applicable. His smooth voice and witty metaphors make each topic engaging and memorable. I often find myself pondering how a particular "nudge" technique could apply to my own habits and behaviors long after an episode ends.

What I appreciate most about Nudge is how empowering it is. Unlike some business podcasts that feel exclusively tailored towards entrepreneurs, the psychology and influence principles explored in Nudge could benefit anyone. Understanding the subtle ways we make decisions has helped me feel more in control and aware in my personal and professional interactions.

The format also lends itself well to busy schedules - most episodes are 20 minutes or less. But despite the brevity, each one feels meticulously crafted, weaving in scientific studies and guest perspectives for a well-rounded discussion. It's clear Phill does his homework.

I highly recommend Nudge to anyone seeking self-improvement with a side of entertainment. You'll walk away feeling smarter about human behavior - not to mention picked up some sly tips to gently influence those around you. Phill has a rare skill for engaging curious minds while also equipping us with practical tools. Give Nudge a listen - I'm positive you'll get hooked!

martintodayagain ,

You don’t have to be a marketing geek

I hav en interest in marketing. I listen to each show to learn about human behavior and to understand more about the things that influence me!

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