193 episodes
Nudge Phill Agnew
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- Business
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4.7 • 147 Ratings
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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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The lying psychologist who fooled the world
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.
Nobody’s Fool: https://tinyurl.com/yv6pf93v
Influence: https://www.influenceatwork.com/store-new/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile -
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
In today’s episode of Nudge, Rory Sutherland explains how to
Sell a £500 hoover
Make a flight delay pleasurable
Improve the London Tube map
Persuade more effectively
Make any cafe more popular
Stop drink drivers
It’s a cracker.
(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How to give an election winning speech
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech.
Derek’s book Hit Makers: https://tinyurl.com/yeymzds8
Jonah’s book Magic Words: https://jonahberger.com/magic-words/
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list -
“It’s the mistake EVERY business makes” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains:
The reason behind Brexit
How doormen were undervalued
What bees teach us about creativity
The problem with R&D
Amazon’s two way door
Don’t miss this.
(Warning this episode contains explicit language).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course -
How to win any argument (according to a neuroscientist)
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Customer Reviews
Ten Stars
I heard Nudge advertised on a different marketing podcast. Since I'm fascinated by behavior based marketing, I checked it out. I just binged about 20 episodes and going deep down the rabbit hole. New excited fan!!
The Podcast That Applies Psychology for Everyday Insights
As a listener always looking to enrich my perspective, I was delightfully surprised to discover the Nudge podcast. Hosted by marketer Phill Agnew, Nudge explores the intersection of human psychology and business, distilling scientific research into bite-sized nuggets of insight.
While I don't consider myself a marketing aficionado, I find myself captivated by each episode. Phill has a true talent for making complex concepts understandable and applicable. His smooth voice and witty metaphors make each topic engaging and memorable. I often find myself pondering how a particular "nudge" technique could apply to my own habits and behaviors long after an episode ends.
What I appreciate most about Nudge is how empowering it is. Unlike some business podcasts that feel exclusively tailored towards entrepreneurs, the psychology and influence principles explored in Nudge could benefit anyone. Understanding the subtle ways we make decisions has helped me feel more in control and aware in my personal and professional interactions.
The format also lends itself well to busy schedules - most episodes are 20 minutes or less. But despite the brevity, each one feels meticulously crafted, weaving in scientific studies and guest perspectives for a well-rounded discussion. It's clear Phill does his homework.
I highly recommend Nudge to anyone seeking self-improvement with a side of entertainment. You'll walk away feeling smarter about human behavior - not to mention picked up some sly tips to gently influence those around you. Phill has a rare skill for engaging curious minds while also equipping us with practical tools. Give Nudge a listen - I'm positive you'll get hooked!
You don’t have to be a marketing geek
I hav en interest in marketing. I listen to each show to learn about human behavior and to understand more about the things that influence me!
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